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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Start Your Freelance Video Editing Career

    Skills you'll gain: Constructive Feedback, Client Services, Data Storage, Data Storage Technologies, Video Editing, Editing, Social Media Content, Style Guides, Social Media Strategy, Rapport Building, Data Maintenance, Social Media Management, Social Media Marketing, Video Production, Customer Retention, File Management, Selling Techniques, Customer Relationship Building, Cloud Storage, Relationship Building

    4.1
    Rating, 4.1 out of 5 stars
    ·
    10 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Project Execution and Control

    Skills you'll gain: Earned Value Management, Configuration Management, Communication Planning, Project Controls, Project Risk Management, Project Implementation, Project Management Life Cycle, Quality Assurance, Project Management, Risk Management, Communication Strategies, Conflict Management, Quality Assurance and Control, Product Quality (QA/QC), Strategic Communication, Risk Mitigation, Project Performance, Risk Analysis, Plan Execution, Stakeholder Communications

    5
    Rating, 5 out of 5 stars
    ·
    23 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Redacción de documentos empresariales de gran impacto

    Skills you'll gain: Business Writing, Concision, Proofreading, Business Correspondence, Writing, Business Communication, Proposal Writing, Writing and Editing, Editing, Grammar, Internal Communications, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    498 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    M2M & IoT Interface Design & Protocols for Embedded Systems

    Skills you'll gain: Internet Of Things, API Design, Amazon Web Services, Embedded Software, Cloud Computing Architecture, Application Programming Interface (API), Network Protocols, Microservices, Cloud Applications, Cloud Services, Communication Systems, Middleware, Cloud Platforms, Embedded Systems, Information Systems Security, Telecommunications, Cloud Technologies, Interoperability, Cybersecurity, Cloud-Based Integration

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    127 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analytics: Uncover Key Report Insights

    Skills you'll gain: Google Analytics, Marketing Analytics, Data-Driven Marketing, Web Analytics, Marketing Effectiveness, Campaign Management, Marketing Strategies, Analytics, Target Audience, Trend Analysis, Strategic Marketing, Digital Marketing, Performance Reporting, Performance Analysis, Business Reporting, Time Series Analysis and Forecasting

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create a website with MailChimp

    Skills you'll gain: Search Engine Optimization, Content Management, Content Management Systems, Web Content, Web Design, Web Presence, Information Architecture, Web Design and Development, Digital Publishing, Account Management, Business Priorities, Editing, Photo Editing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    87 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Introducción al diseño de Mercadeo con Canva

    Skills you'll gain: Canva (Software), Advertising, Marketing Materials, Social Media Marketing, Marketing Design, Social Media Content, Facebook, Social Media, Graphic Design, Instagram, Branding, Design, Marketing, Graphical Tools

    4.8
    Rating, 4.8 out of 5 stars
    ·
    41 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Midjourney for Beginners: Craft an Exquisite Piece of AI Art

    Skills you'll gain: AI powered creativity, Prompt Patterns, Generative AI, Prompt Engineering, Prompt Engineering Tools, Content Creation, Graphics Software, AI literacy, Image Quality, Creative Design, Design and Product, Marketing Design

    4.1
    Rating, 4.1 out of 5 stars
    ·
    25 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Competitive Strategy

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Business Strategies, Innovation, Market Dynamics, Market Analysis, Resource Management, Value Propositions, Strategic Decision-Making, Market Opportunities, Business Analysis

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    93 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Modeling and Debugging Embedded Systems

    Skills you'll gain: Embedded Software, Embedded Systems, Debugging, Model Based Systems Engineering, Failure Analysis, Simulation and Simulation Software, Technical Communication, System Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    245 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI for Consultants

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Management Consulting, Business Consulting, Consulting, AI Enablement, Data Ethics, Quality Assurance, Market Intelligence, Market Research, Analysis, Automation, Project Scoping

    4.6
    Rating, 4.6 out of 5 stars
    ·
    59 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Account Manager with Generative AI

    Skills you'll gain: Key Performance Indicators (KPIs), Proposal Development, Account Strategy, Solution Selling, Business Writing, Responsible AI, Regulatory Compliance, Budget Management, Productivity Software, Consultative Approaches, Consultative Selling, Performance Analysis, Customer Relationship Management (CRM) Software, Account Management, Performance Metric, Financial Management, Administrative Support, Sales Process, Content Management, Generative AI

    Advanced · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • Start Your Freelance Video Editing Career: Skillshare
  • Project Execution and Control: Johns Hopkins University
  • Redacción de documentos empresariales de gran impacto: University of California, Irvine
  • M2M & IoT Interface Design & Protocols for Embedded Systems: University of Colorado Boulder
  • Analytics: Uncover Key Report Insights: Coursera
  • Create a website with MailChimp: Coursera
  • Introducción al diseño de Mercadeo con Canva: Coursera
  • Midjourney for Beginners: Craft an Exquisite Piece of AI Art: Coursera
  • Competitive Strategy: Illinois Tech
  • Modeling and Debugging Embedded Systems: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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