Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Skillshare
Skills you'll gain: Constructive Feedback, Client Services, Data Storage, Data Storage Technologies, Video Editing, Editing, Social Media Content, Style Guides, Social Media Strategy, Rapport Building, Data Maintenance, Social Media Management, Social Media Marketing, Video Production, Customer Retention, File Management, Selling Techniques, Customer Relationship Building, Cloud Storage, Relationship Building
Beginner · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Earned Value Management, Configuration Management, Communication Planning, Project Controls, Project Risk Management, Project Implementation, Project Management Life Cycle, Quality Assurance, Project Management, Risk Management, Communication Strategies, Conflict Management, Quality Assurance and Control, Product Quality (QA/QC), Strategic Communication, Risk Mitigation, Project Performance, Risk Analysis, Plan Execution, Stakeholder Communications
Intermediate · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Business Writing, Concision, Proofreading, Business Correspondence, Writing, Business Communication, Proposal Writing, Writing and Editing, Editing, Grammar, Internal Communications, Target Audience
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Internet Of Things, API Design, Amazon Web Services, Embedded Software, Cloud Computing Architecture, Application Programming Interface (API), Network Protocols, Microservices, Cloud Applications, Cloud Services, Communication Systems, Middleware, Cloud Platforms, Embedded Systems, Information Systems Security, Telecommunications, Cloud Technologies, Interoperability, Cybersecurity, Cloud-Based Integration
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Marketing Analytics, Data-Driven Marketing, Web Analytics, Marketing Effectiveness, Campaign Management, Marketing Strategies, Analytics, Target Audience, Trend Analysis, Strategic Marketing, Digital Marketing, Performance Reporting, Performance Analysis, Business Reporting, Time Series Analysis and Forecasting
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Search Engine Optimization, Content Management, Content Management Systems, Web Content, Web Design, Web Presence, Information Architecture, Web Design and Development, Digital Publishing, Account Management, Business Priorities, Editing, Photo Editing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Advertising, Marketing Materials, Social Media Marketing, Marketing Design, Social Media Content, Facebook, Social Media, Graphic Design, Instagram, Branding, Design, Marketing, Graphical Tools
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: AI powered creativity, Prompt Patterns, Generative AI, Prompt Engineering, Prompt Engineering Tools, Content Creation, Graphics Software, AI literacy, Image Quality, Creative Design, Design and Product, Marketing Design
Beginner · Guided Project · Less Than 2 Hours

Illinois Tech
Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Business Strategies, Innovation, Market Dynamics, Market Analysis, Resource Management, Value Propositions, Strategic Decision-Making, Market Opportunities, Business Analysis
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Embedded Software, Embedded Systems, Debugging, Model Based Systems Engineering, Failure Analysis, Simulation and Simulation Software, Technical Communication, System Programming
Build toward a degree
Intermediate · Course · 1 - 4 Weeks
Fractal Analytics
Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Management Consulting, Business Consulting, Consulting, AI Enablement, Data Ethics, Quality Assurance, Market Intelligence, Market Research, Analysis, Automation, Project Scoping
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Key Performance Indicators (KPIs), Proposal Development, Account Strategy, Solution Selling, Business Writing, Responsible AI, Regulatory Compliance, Budget Management, Productivity Software, Consultative Approaches, Consultative Selling, Performance Analysis, Customer Relationship Management (CRM) Software, Account Management, Performance Metric, Financial Management, Administrative Support, Sales Process, Content Management, Generative AI
Advanced · Professional Certificate · 3 - 6 Months