• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • U

    University of Colorado Boulder

    Social Media as a Marketing Tool in Business Communication

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Campaigns, Social Media Content, Marketing Communications, Target Audience, Strategic Communication, Media Planning, Brand Marketing, Media Strategy, Communication Planning, Media and Communications, Digital Media Strategy, Brand Strategy, Brand Management, Social Media Analytics, Paid media, Content Creation

    ★ 4.9 (8) · Intermediate · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • P

    Packt

    Designing for Brands and Social Media with Photoshop

    Skills you'll gain: Adobe Photoshop, Marketing Collateral, Marketing Design, Animations, Photo Editing, Brand Marketing, Branding, Graphic and Visual Design, Brand Awareness, Marketing Materials, Typography, Social Media, Digital Design, Social Media Content, Photo/Video Production and Technology, Layout Design, Video Editing, Timelines, Image Analysis

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Social Media Campaigns with AI: From Strategy to Design

    Skills you'll gain: Prompt Engineering, Canva (Software), Social Media Campaigns, Social Media, Instagram, AI powered creativity, Social Media Management, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, Branding, ChatGPT, Brand Management, Digital Content, Campaign Planning, Design Elements And Principles, Data Import/Export

    ★ 4.3 (10) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free Trial
    Free Trial
  • C

    Coursera

    How to edit photos for Social media with Canva

    Skills you'll gain: Canva (Software), Photo Editing, Instagram, Social Media Content, Social Media, Content Creation, Social Media Marketing, Photography, User Accounts, Dashboard, Graphic Design

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Fandom, Social Media, and Authenticity in the Digital Age

    Skills you'll gain: digital literacy, Social Media, Digital Publishing, Self-Awareness, Literacy, Content Creation, Personal Development, Diversity Awareness, Driving engagement, Media and Communications, Sociology, Electronic Media, Critical Thinking, Social Sciences, Culture, Cultural Responsiveness, Community Development, Analytical Skills, Analysis, Writing

    ★ 4.4 (14) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Michigan

    Visualizing Women's Work: Using Art Media for Social Justice

    Skills you'll gain: Social Justice, Art History, Public History, Creativity, Social Impact, Diversity Awareness, Liberal Arts, Visual Storytelling, Research, Advocacy, Case Studies, Performing Arts, Cultural Diversity, Multimedia

    ★ 4.7 (104) · Beginner · Course · 1 - 4 Weeks

    Category: Free
    Free
  • C

    Coursera

    Create and schedule content for social media with Later

    Skills you'll gain: Content Scheduling, Social Media Content, Social Media, Social Media Marketing, Social Media Management, Content Creation, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Business Analytics with Excel: Elementary to Advanced

    Skills you'll gain: Risk Modeling, Operations Research, Regression Analysis, Microsoft Excel, Business Analytics, Risk Analysis, Business Modeling, Data Modeling, Financial Modeling, Business Analysis, Risk Management, Resource Allocation, Statistical Analysis, Decision Intelligence, Mathematical Modeling, Process Optimization, Statistical Methods, Spreadsheet Software, Predictive Analytics, Transportation Operations

    ★ 4.8 (4.1K) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Comment Utiliser Canva Pro pour Publier sur Social Media

    Skills you'll gain: Content Scheduling, Social Media Management, Social Media Content, Facebook, Calendar Management, Social Media, Content Creation, Social Media Marketing, Driving engagement, Content Development and Management, Digital Publishing, Marketing, Graphic Design, Digital Marketing

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Gemini for Beginners: Develop a Social Media Marketing Plan

    Skills you'll gain: Timelines, Google Gemini, Calendar Management, Project Schedules, Scheduling, Google Sheets, Spreadsheet Software, Content Scheduling, Social Media Management, Social Media Marketing, Brainstorming

    Beginner · Guided Project · Less Than 2 Hours

  • S

    Skillshare

    AI Video Avatars: Launch Your Automated Social Media Machine

    Skills you'll gain: AI powered creativity, Animations, ChatGPT, Video Production, Generative AI, Education Software and Technology, Content Creation, AI Personalization, Blogs, AI literacy, Scripting, AI Workflows, Media Production, Creativity

    ★ 3.1 (7) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    Unilever

    Supply Chain Management and Analytics

    Skills you'll gain: Supply Chain, Demand Planning, Supply Chain Management, Supply Chain Planning, Process Improvement, Process Improvement and Optimization, Supply Management, Performance Improvement, Customer Demand Planning, Logistics Management, Resource Planning, Sustainable Business, Logistics, Analytics, Profit and Loss (P&L) Management, Corporate Sustainability, Data Analysis, Risk Management, Data Visualization, Problem Solving

    ★ 4.8 (580) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…181920…749

In summary, here are 10 of our most popular social media analytics courses

  • Social Media as a Marketing Tool in Business Communication: University of Colorado Boulder
  • Designing for Brands and Social Media with Photoshop: Packt
  • Social Media Campaigns with AI: From Strategy to Design: Coursera
  • How to edit photos for Social media with Canva: Coursera
  • Fandom, Social Media, and Authenticity in the Digital Age: University of Colorado Boulder
  • Visualizing Women's Work: Using Art Media for Social Justice: University of Michigan
  • Create and schedule content for social media with Later: Coursera
  • Business Analytics with Excel: Elementary to Advanced: Johns Hopkins University
  • Comment Utiliser Canva Pro pour Publier sur Social Media: Coursera
  • Gemini for Beginners: Develop a Social Media Marketing Plan: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok