Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado Boulder
Skills you'll gain: Statistical Inference, Statistical Modeling, Statistical Hypothesis Testing, Regression Analysis, R Programming, Data Ethics, Statistical Analysis, Experimentation, Research Design, Statistical Methods, Statistical Programming, Data Science, Data Analysis, R (Software), Predictive Modeling, Statistical Software, Predictive Analytics, Probability & Statistics, General Science and Research, Correlation Analysis
★ 4.1 (62) · Intermediate · Specialization · 3 - 6 Months
Rice University
Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Regression Analysis, Statistical Analysis, Statistical Modeling, Statistical Inference, Business Analytics, Microsoft Excel, Model Evaluation, Estimation, Data Analysis, Analytics, Data Transformation
★ 4.8 (1.4K) · Mixed · Course · 1 - 4 Weeks

Emory University
Skills you'll gain: Consulting, Management Consulting, Excel Formulas, Benchmarking, Microsoft Excel, Analytical Skills, Business Research, Data Collection, Spreadsheet Software, Competitive Intelligence, Market Research, Competitive Analysis, Data Modeling, Performance Measurement, Supply Chain, Business Strategy, Market Dynamics, Gap Analysis
★ 4.9 (414) · Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Marketing Tools, Innovation, Marketing, Promotional Strategies, Digital Advertising, Marketing Strategies, Marketing Management, New Product Development, Product Development, Digital Brand Strategy, Strategic Marketing, Digital Media Strategy, Digital Marketing, Consumer Behaviour, Product Promotion, Market Dynamics, Business-To-Consumer, Digital Transformation, Customer Engagement, Branding
★ 4.6 (45) · Beginner · Course · 1 - 4 Weeks

DeepLearning.AI
Skills you'll gain: Deep Learning, Statistical Analysis, Clinical Trials, Feature Engineering, Statistical Methods, Treatment Planning, Data Analysis, Precision Medicine, Model Evaluation, Applied Machine Learning, Patient Treatment, Clinical Documentation, Statistical Machine Learning, Machine Learning Methods, AI Personalization, Machine Learning, Medical Science and Research, Text Mining, Health Informatics, Large Language Modeling
★ 4.7 (541) · Intermediate · Course · 1 - 4 Weeks

28DIGITAL
Skills you'll gain: Data Strategy, Data-Driven Decision-Making, Big Data, Data Science, NoSQL, Data Modeling, Data Storage Technologies, Analytics, Business Analytics, Applied Machine Learning, Machine Learning Methods, Data Analysis, Risking, Data Ethics, Machine Learning, Unsupervised Learning, Regression Analysis, Descriptive Analytics, Supervised Learning, Artificial Intelligence and Machine Learning (AI/ML)
★ 4.3 (274) · Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Customer Analysis, Data-Driven Decision-Making, Marketing Strategies, Brand Management, Marketing, Regression Analysis, Analytics, Customer Retention, Consumer Behaviour, Case Studies, Return On Investment, Statistical Analysis, A/B Testing
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Data Literacy, Data Visualization, Research Design, Data Presentation, Descriptive Statistics, Analytics, Descriptive Analytics, Research Methodologies, Analysis, Statistics, Quantitative Research, Statistical Methods
★ 4.6 (183) · Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: User Experience, User Experience Design, User Story, Prototyping, Wireframing, User Interface and User Experience (UI/UX) Design, User Centered Design, Interactive Design, Ideation, Conceptual Design, Interaction Design, Persona (User Experience), User Interface (UI), Design, Usability Testing, Storyboarding, Mockups, Scenario Testing
★ 4.7 (303) · Beginner · Course · 1 - 3 Months

Universidad de los Andes
Skills you'll gain: Technical Analysis, Portfolio Management, Advanced Analytics, Financial Data, Investments, Financial Forecasting, Financial Trading, Investment Management, Financial Analysis, Financial Market, Risk Modeling, Financial Modeling, Analytics, Portfolio Risk, Predictive Analytics, Capital Markets, Performance Measurement, Time Series Analysis and Forecasting, Statistical Analysis, Market Trend
★ 4.7 (222) · Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Metric, Campaign Management, Performance Analysis, Online Advertising, Keyword Research, Performance marketing, Performance Measurement, Bidding, Conversion Funnel Analysis, Digital Advertising, Digital Marketing Campaigns, Web Analytics, Campaign Planning, Registration, Advertising, Digital Marketing
★ 4.5 (15) · Beginner · Specialization · 1 - 3 Months

University of Virginia Darden School Foundation
Skills you'll gain: Branding, Brand Marketing, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, AI Product Strategy, Generative AI Agents
★ 4.6 (33) · Beginner · Course · 1 - 4 Weeks