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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • M

    Microsoft

    Preparing for DP-900: Microsoft Azure Data Fundamentals Exam

    Skills you'll gain: Microsoft Azure, Database Theory, Cloud Services, Relational Databases, Databases, Data Store, Cloud Storage, Analytics, Data Storage, NoSQL, Data Warehousing, SQL

    ★ 4.7 (144) · Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Analítica de Datos en Finanzas​

    Skills you'll gain: Technical Analysis, Portfolio Management, Advanced Analytics, Financial Data, Investments, Financial Forecasting, Financial Trading, Investment Management, Financial Analysis, Financial Market, Risk Modeling, Financial Modeling, Analytics, Portfolio Risk, Predictive Analytics, Capital Markets, Performance Measurement, Time Series Analysis and Forecasting, Statistical Analysis, Market Trend

    ★ 4.7 (222) · Intermediate · Specialization · 1 - 3 Months

  • U

    Universidad Austral

    Estadística aplicada a los negocios

    Skills you'll gain: Regression Analysis, Statistical Inference, Descriptive Statistics, Risk Analysis, Business Analytics, Statistics, Data Literacy, Risk Modeling, Excel Formulas, Sampling (Statistics), Microsoft Excel, Sample Size Determination, Data Analysis, Statistical Methods, Risk Management, Probability, Descriptive Analytics, Statistical Analysis, Probability & Statistics, Data Science

    ★ 4.6 (783) · Beginner · Course · 1 - 4 Weeks

  • C

    California Institute of the Arts

    Plan a Successful Freelancing Business

    Skills you'll gain: Competitive Analysis, Business Planning, Business Strategy, Business Strategies, Market Analysis, Market Opportunities, Value Propositions, Peer Review, Market Research, Entrepreneurship, Service Design, Constructive Feedback, Goal Setting, Needs Assessment

    ★ 4.7 (307) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Google Ads for Beginners: Master Essentials & Fundamentals

    Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Online Advertising, Campaign Management, Digital Advertising, Search Engine Marketing, Marketing

    ★ 3.9 (20) · Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Data Science Capstone

    Skills you'll gain: Exploratory Data Analysis, Model Evaluation, Model Training, Predictive Modeling, Data Science, Analytical Skills, Data Analysis, Model Optimization, Data Presentation, Data Processing, Data Collection, Data Modeling, Data Cleansing, R Programming, Machine Learning, Natural Language Processing

    ★ 4.5 (1.2K) · Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Crea piezas para redes sociales usando Canva

    Skills you'll gain: Canva (Software), Graphics Software, Animation and Game Design, Graphic and Visual Design, Social Media Content, Social Media Marketing, Graphic Design, Social Media, Graphic and Visual Design Software, Content Creation, Marketing Design, Instagram, Editing, Photo Editing, Branding, Marketing, Video Editing

    ★ 4.8 (114) · Beginner · Guided Project · Less Than 2 Hours

  • T

    The State University of New York

    Big Data, Genes, and Medicine

    Skills you'll gain: Bioinformatics, Big Data, Analytics, Health Informatics, R (Software), Biostatistics, Medical Science and Research, Predictive Analytics, R Programming, Predictive Modeling, Statistical Analysis, Data Cleansing, Molecular Biology, Feature Engineering, Data Preprocessing, Model Evaluation, Unsupervised Learning, Dimensionality Reduction, Classification Algorithms

    ★ 4.2 (287) · Advanced · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Data Literacy

    Skills you'll gain: Surveys, Survey Creation, Data Literacy, Data Visualization, Peer Review, Research Design, Statistics, Probability & Statistics, Data Presentation, Sampling (Statistics), Regression Analysis, Descriptive Statistics, Research, Probability, Quantitative Research, Analytics, Probability Distribution, Logistic Regression, Correlation Analysis, Statistical Hypothesis Testing

    ★ 4.6 (267) · Beginner · Specialization · 3 - 6 Months

  • J

    Johns Hopkins University

    Managing Data Analysis

    Skills you'll gain: Exploratory Data Analysis, Statistical Reporting, Data Analysis, Data Presentation, Team Management, Analytical Skills, Presentations, Team Leadership, People Management, Statistical Inference, Statistical Modeling, Statistical Methods, Data Collection, Communication

    ★ 4.6 (3.4K) · Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    YouTube como un canal estrategico

    Skills you'll gain: Content Performance Analysis, Driving engagement, Drive Engagement, Content Strategy, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Digital Analysis, Social Media Strategy, Social Media Management, Video Production, Digital Marketing

    ★ 4.6 (84) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Toronto

    Transformational Leadership for Inclusive Innovation

    Skills you'll gain: Organizational Change, Influencing, Organizational Leadership, Leadership Development, Leadership, Diversity and Inclusion, Change Management, Thought Leadership, Team Management, Business Transformation, Drive Engagement, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Advocacy, Innovation, Workplace inclusivity, Overcoming Objections, Stakeholder Engagement, Cultural Diversity, Stakeholder Management

    ★ 4.8 (177) · Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Preparing for DP-900: Microsoft Azure Data Fundamentals Exam: Microsoft
  • Analítica de Datos en Finanzas​: Universidad de los Andes
  • Estadística aplicada a los negocios: Universidad Austral
  • Plan a Successful Freelancing Business : California Institute of the Arts
  • Google Ads for Beginners: Master Essentials & Fundamentals: Coursera
  • Data Science Capstone: Johns Hopkins University
  • Crea piezas para redes sociales usando Canva: Coursera
  • Big Data, Genes, and Medicine: The State University of New York
  • Data Literacy: Johns Hopkins University
  • Managing Data Analysis: Johns Hopkins University

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