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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Discovery and Low-Fidelity Design with Figma

    Skills you'll gain: User Research, Figma (Design Software), Design Research, User Experience Design, Prototyping, Wireframing, UI/UX Research, Persona (User Experience), User Experience, User Centered Design, Collaborative Software, Interactive Design, Persona Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Customer Service, Customer Support, Customer Experience

    Skills you'll gain: Active Listening, Customer Service, Client Support, Customer Retention, Customer and Client Support, Customer Support, Empathy, Surveys, Customer experience improvement, Non-Verbal Communication, Market Research, Survey Creation, Brand Loyalty, Verbal Communication Skills, Customer Relationship Building, Customer Inquiries, Emotional Intelligence, Communication Strategies, Professional Development, Competitive Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    43 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    American History Through Baseball

    Skills you'll gain: Labor Relations, Employee Relations, Court Systems, Culture, Social Studies, International Relations, World History, Branding, Economic Development, Socioeconomics, Economics, Consumer Behaviour, Diversity Awareness, Global Marketing, Public History, Cultural Diversity, Demography, Social Justice, Sociology, Market Opportunities

    4.5
    Rating, 4.5 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Salesforce Admin Certification Preparation

    Skills you'll gain: Salesforce, Administration, Data Management, Customer Relationship Management, Cloud Applications, Security Controls

    3.8
    Rating, 3.8 out of 5 stars
    ·
    70 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Health Impacts of Chemicals in Consumer Products

    Skills you'll gain: Hazard Analysis, Environment Health And Safety, Health Assessment, Health And Safety Standards, Chemistry, Risk Analysis, Sustainable Engineering, Analytical Chemistry, Personal Care, Product Lifecycle Management, Environmental Regulations, Environmental Science, Child Health

    5
    Rating, 5 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    AI Collaboration with Claude

    Skills you'll gain: Prompt Patterns, AI literacy, AI Personalization, Communication Strategies, Model Context Protocol, Analytical Skills, Simulations, Gap Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Advanced Semiconductor Packaging

    Skills you'll gain: Semiconductors, Electronics Engineering, Electronics, Electronic Hardware, Hardware Architecture, Thermal Management, Scalability, Interoperability, Systems Integration, Technology Roadmaps, Manufacturing Processes, Technical Standard

    4.7
    Rating, 4.7 out of 5 stars
    ·
    90 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    U

    Universidade Estadual de Campinas

    Conceitos Básicos de Logística e Supply Chain

    Skills you'll gain: Logistics Management, Transportation, Supply Chain, and Logistics, Transportation Management, Logistics, Inventory and Warehousing, Inventory Management System, Supply Chain Systems, Transportation Operations, Supply Chain, Inventory Management, Inventory Control, Supply Chain Management, Service Level, Order Fulfillment, Order Management, Operating Cost, Performance Analysis, Demand Planning, Performance Measurement, Forecasting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    448 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Software Testing, Deployment, and Maintenance Strategies

    Skills you'll gain: Test Planning, Test Driven Development (TDD), Release Management, Software Testing, Behavior-Driven Development, Risk Management Framework, Risk Management, System Testing, Application Deployment, Software Quality Assurance, Software Development Life Cycle, CI/CD, Data Validation, Systems Analysis, Systems Thinking, Data Modeling, Product Lifecycle Management, Business Process Automation, Digital Transformation, Process Flow Diagrams

    4.9
    Rating, 4.9 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    How to make invitations using Canva

    Skills you'll gain: Canva (Software), Graphic Design, Graphic and Visual Design, Design Elements And Principles, Graphic and Visual Design Software, Digital Design, Creative Design, Design and Product, Event Management, Computer Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    44 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    A

    Amazon Web Services

    Exploring Artificial Intelligence Use Cases and Applications

    Skills you'll gain: Generative AI, Business Metrics, Generative Model Architectures, Machine Learning Methods, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Machine Learning Algorithms, AI literacy, Model Evaluation, LLM Application, Artificial Intelligence, Key Performance Indicators (KPIs), Performance Measurement, Performance Metric, Business Solutions

    4.5
    Rating, 4.5 out of 5 stars
    ·
    324 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    Alfaisal University | KLD

    إدارة سلاسل الإمداد | Supply Chain Management

    Skills you'll gain: Supply Chain Management, Supply Chain, Supply Chain Systems, Logistics Management, Supply Chain Planning, Materials Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    117 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Discovery and Low-Fidelity Design with Figma: Coursera
  • Customer Service, Customer Support, Customer Experience: Alex Genadinik
  • American History Through Baseball: University of Colorado Boulder
  • Salesforce Admin Certification Preparation: LearnKartS
  • Health Impacts of Chemicals in Consumer Products: University of Michigan
  • AI Collaboration with Claude: Advancing Women in Tech
  • Advanced Semiconductor Packaging: Arizona State University
  • Conceitos Básicos de Logística e Supply Chain: Universidade Estadual de Campinas
  • Software Testing, Deployment, and Maintenance Strategies: IBM
  • How to make invitations using Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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