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  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • U

    University of California San Diego

    Social Computing

    Skills you'll gain: Collaborative Software, Telecommuting, Team Collaboration, Human Computer Interaction, Social Impact, Social Network Analysis, Interaction Design, Social Sciences, Driving engagement, Digital Communications

    4.4
    Rating, 4.4 out of 5 stars
    ·
    820 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Social Norms, Social Change II

    Skills you'll gain: Public Policies, Policy Analysis, Economics, Policy, and Social Studies, Social Impact, Social Sciences, Sociology, Community Development, Trend Analysis, Psychology, Media and Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    455 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Saïd Business School, University of Oxford

    AI in Media

    Skills you'll gain: Generative AI, Generative AI Agents, Google Gemini, Content Creation, Media Strategy, Artificial Intelligence and Machine Learning (AI/ML), ChatGPT, Photo/Video Production and Technology, Responsible AI, AI Security, Artificial Intelligence, Machine Learning, Digital Media Strategy, AI Workflows, Machine Learning Algorithms, Digital Transformation, Algorithms, Business Ethics, Artificial Neural Networks, Agentic systems

    Beginner · Specialization · 3 - 6 Months

  • P

    Packt

    No-Code AI Agents for Social Media - A Step-by-Step Guide

    Skills you'll gain: AI Workflows, Prompt Patterns, Agentic Workflows, Agentic systems, Multimodal Prompts, AI Orchestration, Prompt Engineering Tools, Workflow Management, AI Integrations, Marketing Automation, Social Media Content, LLM Application, Content Scheduling, Generative AI, Authorization (Computing)

    Beginner · Course · 1 - 3 Months

  • R

    Real Madrid Graduate School Universidad Europea

    Social sustainability

    Skills you'll gain: Social Impact, Social Justice, Sustainable Development, Community Development, Social Sciences, Disabilities, Diversity Equity and Inclusion Initiatives, Rehabilitation, Intercultural Competence, Health Promotion, Exercise Therapy, Public Health, Cultural Diversity, Stakeholder Engagement, Preventative Care, Governance

    Beginner · Course · 1 - 4 Weeks

  • R

    Real Madrid Graduate School Universidad Europea

    Sostenibilidad social

    Skills you'll gain: Governance, Social Impact, Social Justice, Public Health and Disease Prevention, Sustainable Development, Socioeconomics, Diversity Equity and Inclusion Initiatives, Diversity Awareness, Health Equity, Public Health, Community Development, Public Policies, Community Organizing, Social Sciences, Cultural Diversity, Strategic Planning, Policy Analysis, Exercise Therapy, Intercultural Competence

    Beginner · Course · 1 - 4 Weeks

  • C

    Copenhagen Business School

    Social Entrepreneurship

    Skills you'll gain: Social Impact, Growth Strategies, Marketing Communications, Business Modeling, Business Planning, Sustainable Development, Team Collaboration, Entrepreneurship, Organizational Structure, Market Opportunities, Entrepreneurial Finance, Communication Strategies, Marketing and Public Relations, Business Strategies, Community Development, Sustainable Business, Performance Measurement, Fundraising, Organizational Strategy, Community and Social Work

    4.6
    Rating, 4.6 out of 5 stars
    ·
    418 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Pennsylvania

    Social Entrepreneurship

    Skills you'll gain: Social Impact, Entrepreneurship, Sustainable Development, Feasibility Studies, Solution Delivery, Socioeconomics, Customer Analysis, Target Audience, Fundraising and Crowdsourcing, Stakeholder Management, Competitive Analysis, Business Operations, Cost Estimation, Market Opportunities, New Business Development, Stakeholder Analysis, Ideation, Customer Insights, Business Research, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    406 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Social Listening

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Analytics, Customer Engagement, Market Trend, Business, Business Strategy, Customer Insights, Brand Management, Digital Marketing Tools, Strategic Thinking, Web Presence, Strategic Decision-Making, Trend Analysis, Data-Driven Decision-Making, Analytical Skills, Continuous Monitoring

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • N

    Northwestern University

    What is Social?

    Skills you'll gain: Social Media, Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Professional Networking, Social Media Analytics, Marketing Strategies, Social Network Analysis, Community Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    English for Media Literacy

    Skills you'll gain: Advertising, English Language, Media and Communications, Online Advertising, Oral Comprehension, Vocabulary, Language Learning, Diversity Awareness, Literacy, Cultural Diversity, Culture, Grammar

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.1K reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of California, Davis

    Computational Social Science

    Skills you'll gain: Network Analysis, Social Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Data Cleansing, Social Sciences, Data Ethics, Databases, Artificial Intelligence, Research, Social Media Analytics, Simulations, Text Mining, Big Data, Applied Machine Learning, Systems Thinking, Data Preprocessing, Data Science, Agentic systems

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular social media analytics courses

  • Social Computing: University of California San Diego
  • Social Norms, Social Change II: University of Pennsylvania
  • AI in Media: Saïd Business School, University of Oxford
  • No-Code AI Agents for Social Media - A Step-by-Step Guide: Packt
  • Social sustainability: Real Madrid Graduate School Universidad Europea
  • Sostenibilidad social: Real Madrid Graduate School Universidad Europea
  • Social Entrepreneurship: Copenhagen Business School
  • Social Entrepreneurship: University of Pennsylvania
  • Social Listening: Coursera
  • What is Social?: Northwestern University

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