• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • C

    Coursera

    Build a social media presence for your business using Canva

    Skills you'll gain: Content Scheduling, Target Audience, Content Creation, Social Media Content, Content Development and Management, Social Media, Web Presence, Marketing Materials, Social Media Marketing, Content Marketing, Social Media Strategy, Graphic Design, Marketing Design, Branding

    ★ 4.5 (83) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free Trial
    Free Trial
    Category: Free
    Free
  • I

    IBM

    IBM Data Analytics with Excel and R

    Skills you'll gain: Data Storytelling, Data Wrangling, Exploratory Data Analysis, Database Design, Ggplot2, Data Presentation, Data Visualization Software, Data Visualization, Relational Databases, Statistical Visualization, Data Collection, Interactive Data Visualization, Predictive Modeling, Statistical Analysis, Microsoft Excel, Analytical Skills, R (Software), Excel Formulas, Data Cleansing, Data Manipulation

    ★ 4.7 (32K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Bestseller
    Bestseller
  • S

    Skillshare

    After Effects VFX: Special Effects Videos for Social Media

    Skills you'll gain: Adobe After Effects, Video Production, Post-Production, Photo/Video Production and Technology, Videography, Video Editing, Conceptual Design, Ideation, Visual Storytelling, Cinematography, Motion Graphics, File Management, Computer Graphic Techniques, Color Matching

    Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • A

    Alex Genadinik

    Bluesky Marketing - Grow With This Latest Social Media Site

    Skills you'll gain: Drive Engagement, Web Presence, Brand Marketing, Product Promotion, Brand Awareness, Product Marketing, Social Media Marketing, Social Media Content, Social Media, Social Media Strategy, Content Creation, Promotional Strategies, Marketing, Driving engagement, Branding, User Feedback, Promotions and Campaigns

    Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • M

    Macquarie University

    Excel Skills for Data Analytics and Visualization

    Skills you'll gain: Pivot Tables And Charts, Data Storytelling, Power BI, Data Presentation, Microsoft Excel, Dashboard Creation, Data Visualization Software, Data Visualization, Interactive Data Visualization, Excel Formulas, Dashboard, Data Transformation, Spreadsheet Software, Excel Macros, Tree Maps, Data Analysis, Data Wrangling, Data Cleansing, Data Manipulation, Business Intelligence Software

    ★ 4.8 (6.1K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • S

    SkillsBooster Academy

    Write a Month of Social Media Posts with Claude AI

    Skills you'll gain: Content Scheduling, Social Media Content, AI powered creativity, Anthropic Claude, Content Creation, Social Media, Generative AI, Content Development and Management, Social Media Management, Prompt Engineering, Brand Strategy, Instagram, TikTok, Content Strategy, Artificial Intelligence, Writing and Editing, Target Audience, LinkedIn, Product Promotion

    Beginner · Guided Project · Less Than 2 Hours

    Category: New
    New
  • U

    University of Pennsylvania

    Social Norms, Social Change I

    Skills you'll gain: Sociology, Social Sciences, Social Impact, Culture, Social Justice, Social Determinants Of Health, Public Policies, Behavioral Economics, Surveys, Game Theory, Qualitative Research, Data Collection, Research

    ★ 4.6 (2.1K) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    Edureka

    Power BI for Data Science and Analytics

    Skills you'll gain: Performance Measurement, Business Intelligence Software, Interactive Data Visualization, Data Presentation, Analytics, Business Reporting, Dataflow, Anomaly Detection, Machine Learning

    ★ 4.3 (12) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Amsterdam

    Media ethics & governance

    Skills you'll gain: Ethical Standards And Conduct, Media and Communications, Research, Decision Making, Governance, Journalism, Data Ethics, Advertising

    ★ 4.8 (600) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of California San Diego

    Social Computing

    Skills you'll gain: Collaborative Software, Telecommuting, Team Collaboration, Human Computer Interaction, Social Impact, Social Network Analysis, Interaction Design, Social Sciences, Driving engagement, Digital Communications

    ★ 4.4 (820) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Pearson

    Collective Behavior, Social Movements, and Social Change

    Skills you'll gain: Community Organizing, Sociology, Social Sciences, Social Impact, Advocacy, Social Studies, Culture, Social Justice, Public Affairs, Media and Communications, Environmental Issue

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • P

    Packt

    No-Code AI Agents for Social Media - A Step-by-Step Guide

    Skills you'll gain: AI Workflows, Prompt Patterns, Agentic Workflows, Agentic systems, Multimodal Prompts, AI Orchestration, Prompt Engineering Tools, Workflow Management, AI Integrations, Marketing Automation, Social Media Content, LLM Application, Content Scheduling, Generative AI, Authorization (Computing)

    Beginner · Course · 1 - 3 Months

1…192021…749

In summary, here are 10 of our most popular social media analytics courses

  • Build a social media presence for your business using Canva: Coursera
  • IBM Data Analytics with Excel and R: IBM
  • After Effects VFX: Special Effects Videos for Social Media: Skillshare
  • Bluesky Marketing - Grow With This Latest Social Media Site: Alex Genadinik
  • Excel Skills for Data Analytics and Visualization: Macquarie University
  • Write a Month of Social Media Posts with Claude AI: SkillsBooster Academy
  • Social Norms, Social Change I: University of Pennsylvania
  • Power BI for Data Science and Analytics: Edureka
  • Media ethics & governance: University of Amsterdam
  • Social Computing: University of California San Diego

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok