• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Integrated Marketing Communications

Integrated Marketing Communications Courses

Integrated Marketing Communications courses can help you learn campaign strategy, audience segmentation, brand messaging, and channel integration. You can build skills in crafting compelling narratives, analyzing consumer behavior, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, Hootsuite, and Adobe Creative Suite, that support executing and evaluating marketing strategies across various platforms.

Popular Integrated Marketing Communications Courses and Certifications


  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Google Tag Manager : Advanced Tracking & Analytics

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Marketing, Google Analytics, Conversion Funnel Analysis, Marketing Automation, Return On Investment, Digital Marketing Tools, Google Ads, Marketing, Marketing Strategies, Online Advertising, Digital Advertising, Analytics, Content Management Systems, WordPress, Facebook, Data Collection

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    V

    Vanderbilt University

    Online Games: Literature, New Media, and Narrative

    Skills you'll gain: Storytelling, Game Design, Video Game Development, Driving engagement, Visual Storytelling, Writing, Multimedia, Media and Communications, Art History, Electronic Media

    4.6
    Rating, 4.6 out of 5 stars
    ·
    204 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Create your e-commerce store with Ecwid

    Skills you'll gain: Product Assortment, Customer Communications Management, Content Management Systems, Retail Management, Retail Store Operations, Payment Processing, Payment Systems, Merchant Services, E-Commerce, Web Content, Product Management, Shipping and Receiving, Sales Tax, Marketing, Account Management, Order Fulfillment, System Configuration, Business

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of California, Irvine

    Gérer les risques et les modifications d’un projet

    Skills you'll gain: Project Performance, Project Risk Management, Communication Planning, Change Control, Project Controls, Project Management, Project Scoping, Risk Management, Risk Analysis, Scope Management, Risk Mitigation, Change Management, Stakeholder Management, Stakeholder Communications, Project Closure, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    38 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Revolution in Sports Media: Innovative Strategies

    Skills you'll gain: Content Creation, Media and Communications, Storytelling, Social Media Strategy, Social Media, Digital Media Strategy, Marketing Strategies, Brand Management, Video Production, Branding, Revenue Management, Innovation, Target Audience, Online Advertising, Business Modeling, E-Commerce, Influencing, Augmented and Virtual Reality (AR/VR), Game Theory, Ethical Standards And Conduct

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidad de Chile

    Seguimiento de casos y contactos COVID-19

    Skills you'll gain: Patient Communication, Patient Education And Counseling, Infection Control, Public Health, Public Health and Disease Prevention, Community Health, Epidemiology, Health Policy, Healthcare Ethics, Infectious Diseases, Interpersonal Communications, Interviewing Skills, Health Systems, Rapport Building, Ethical Standards And Conduct, Medical Privacy

    4.9
    Rating, 4.9 out of 5 stars
    ·
    702 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Career Planning: A Pathway to Employment

    Skills you'll gain: LinkedIn, Interviewing Skills, Social Media, Social Media Strategy, Professional Networking, Strategic Communication, Communication, Negotiation, Job Analysis, Relationship Building, Writing, Professionalism, Business Writing, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    200 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    London Business School

    New Ways of Working in an AI World

    Skills you'll gain: AI Enablement, Artificial Intelligence and Machine Learning (AI/ML), Leadership Studies, Business Leadership, Organizational Leadership, Responsible AI, Business Transformation, Artificial Intelligence, Data Strategy, Digital Transformation, Communication, Stakeholder Communications, Technology Strategies, AI Integrations, Business Strategy, Business Ethics, Machine Learning, Scalability, Case Studies, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    56 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Smart Solid Waste Management

    Skills you'll gain: Hazardous Waste Operations And Emergency Response Standard (HAZWOPER), Waste Minimization, Environmental Engineering, Environment Health And Safety, Sustainable Engineering, Hazard Analysis, Environmental Regulations, Environmental Laws, Civil Engineering, Environmental Engineering and Restoration, Sustainable Technologies, Construction, Radiation Protection, Thermal Management, Land Management, Environmental Resource Management, Process Engineering, Water Sustainability, Construction Management, Chemical Engineering

    4.6
    Rating, 4.6 out of 5 stars
    ·
    23 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Google UX Design

    Skills you'll gain: User Experience Design, UI/UX Research, Information Architecture, Storyboarding, Wireframing, User Research, User Story, Adobe XD, Usability Testing, Figma (Design Software), User Experience, User Interface and User Experience (UI/UX) Design, Design Reviews, Design Research, Experience Design, Conceptual Design, Graphic and Visual Design, User Centered Design, Ideation, Persona (User Experience)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    168 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Java as a Second Language

    Skills you'll gain: Java Programming, Java, Software Development Tools, Application Servers, Web Applications, Development Environment, Java Platform Enterprise Edition (J2EE), Object Oriented Programming (OOP), Application Development, Eclipse (Software), Program Development, Computer Programming, Object Oriented Design, Mobile Development, Programming Principles, Integrated Development Environments, UI Components, Event-Driven Programming, User Interface (UI), Virtual Machines

    4.4
    Rating, 4.4 out of 5 stars
    ·
    207 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Leadership: An Introduction

    Skills you'll gain: Persuasive Communication, Business Ethics, Creativity, Leadership Studies, Creative Thinking, Leadership, Organizational Leadership, Ethical Standards And Conduct, Influencing, Diversity and Inclusion, Team Leadership, Strategic Leadership, Initiative and Leadership, Leadership Development, Business Leadership, Responsible AI, Verbal Communication Skills, Plan Execution, Communication, Artificial Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    ·
    44 reviews

    Beginner · Specialization · 3 - 6 Months

1…198199200…600

In summary, here are 10 of our most popular integrated marketing communications courses

  • Google Tag Manager : Advanced Tracking & Analytics: LearnKartS
  • Online Games: Literature, New Media, and Narrative: Vanderbilt University
  • Create your e-commerce store with Ecwid: Coursera
  • Gérer les risques et les modifications d’un projet: University of California, Irvine
  • Revolution in Sports Media: Innovative Strategies: Real Madrid Graduate School Universidad Europea
  • Seguimiento de casos y contactos COVID-19: Universidad de Chile
  • Career Planning: A Pathway to Employment: Kennesaw State University
  • New Ways of Working in an AI World: London Business School
  • Smart Solid Waste Management: L&T EduTech
  • Google UX Design: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok