Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of Michigan
Skills you'll gain: Climate Change Mitigation, Climate Change Adaptation, Social Impact, Sustainable Development, Sustainable Design, Driving engagement
Beginner · Course · 1 - 3 Months
University of Pennsylvania
Skills you'll gain: Active Listening, Communication, Communication Strategies, Persuasive Communication, Verbal Communication Skills, Interpersonal Communications, Business Communication, Strategic Communication, Trustworthiness, Rapport Building, Goal Setting, Relationship Building, Non-Verbal Communication, Cooperation, Negotiation, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Ideation, Entrepreneurship, Innovation, Creativity, B2B Sales, Sales, Business Planning, Business Strategy, Business Development, Self-Awareness, Global Marketing, Human Resources, Fundraising and Crowdsourcing, Financial Analysis, Cash Management, Recruitment, Team Building
Beginner · Course · 1 - 4 Weeks

Multiple educators
Skills you'll gain: Sustainable Business, Sustainable Development, Organizational Leadership, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Systems Thinking, Brand Marketing, Change Management, Strategic Leadership, Professional Development, Waste Minimization, Packaging and Labeling, Environment and Resource Management, Business Leadership, Regulatory Compliance, Engineering Management, Market Opportunities, Key Performance Indicators (KPIs), Emerging Technologies, Digital Marketing
Build toward a degree
Beginner · Specialization · 1 - 3 Months

28DIGITAL
Skills you'll gain: Closing (Sales), Business Modeling, Cold Calling, Design Thinking, Customer Analysis, Entrepreneurship, Technology Roadmaps, Market Opportunities, Innovation, Sales Process, Technology Strategies, Market Analysis, Target Market, Marketing, Business Strategy, Forecasting, Ideation, Marketing Strategies, Strategic Planning, Business Strategies
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Facebook, Social Media Management, Social Media, Social Media Marketing, Drive Engagement, Promotional Strategies
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Facebook, Content Performance Analysis, Customer Analysis, Social Media Marketing, Social Media, Customer Insights, Target Audience, Marketing Strategies, Online Advertising, Digital Marketing, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Biostatistics, Statistical Hypothesis Testing, Logistic Regression, Regression Analysis, Sampling (Statistics), Statistical Methods, Statistical Visualization, Statistical Analysis, Epidemiology, Quantitative Research, Descriptive Statistics, Probability & Statistics, Statistical Inference, Probability Distribution, Public Health, Scientific Methods, Statistics, Statistical Modeling, Advanced Analytics, Predictive Modeling
Beginner · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Epidemiology, Public Health, Data Presentation, Geographic Information Systems, Data Visualization Software, GIS Software, Biostatistics, Health Policy, Risk Analysis, Estimation, Demography, Statistical Methods, Data Manipulation
Beginner · Course · 1 - 4 Weeks

Universidad de los Andes
Skills you'll gain: Social Justice, Health Equity, Social Determinants Of Health, Sustainable Development, Empowerment, Community Development, Social Impact, Community and Social Work, Diversity Equity and Inclusion Initiatives, Self-Awareness, Student Engagement, Interactive Learning, Needs Assessment, Analytical Skills, Cultural Diversity, Decision Making
Beginner · Course · 1 - 4 Weeks

Rice University
Skills you'll gain: Presentations, Technical Communication, Verbal Communication Skills, Executive Presence, Public Speaking, Engineering Documentation, Business Communication, Concision, Crisis Management, Scientific Visualization, Persuasive Communication, Interpersonal Communications, Communication, Meeting Facilitation, Electronic Media, Communication Strategies, Intercultural Competence, Report Writing, Writing, Engineering Management
Beginner · Specialization · 3 - 6 Months

Google AR & VR
Skills you'll gain: Virtual Reality, Post-Production, Photo/Video Production and Technology, Video Production, Augmented and Virtual Reality (AR/VR), Media Production, Virtual Environment, Editing, Cinematography
Beginner · Course · 1 - 4 Weeks