• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    U

    University at Buffalo

    ADHD: Everyday Strategies for Elementary Students

    Skills you'll gain: School Psychology, Psychological Evaluations, Classroom Management, Teaching, Behavioral Management, Developmental Disabilities, Instructional Strategies, Psychiatric Assessments, Parent Communication, Mental and Behavioral Health, Behavior Management, Positive Behavior Support, Functional Behavior Assessment, Working With Children, Clinical Assessment, Mental Health Diseases and Disorders, Treatment Planning, Child Development, Planning, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Creating Behavioral Change that Lasts

    Skills you'll gain: Resilience, Habit Formation, Personal Development, Persistence, Overcoming Obstacles, Behavior Management, Growth Mindedness, Self-Motivation, Emotional Intelligence, Positivity, Self-Awareness, Constructive Feedback, Open Mindset, Planning, Productivity, Psychology

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Copenhagen Business School

    Sustainable Fashion

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainable Development, Environmental Regulations, Sustainability Standards, Business Transformation, Innovation, Regulatory Compliance, Consumer Behaviour, Business Modeling, Environmental Issue, Strategic Partnership, Product Lifecycle Management, Materials Management, Production Process, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    798 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Marketing Verde

    Skills you'll gain: Sustainable Business, Market Opportunities, Marketing Planning, Strategic Marketing, Value Propositions, Environmental Issue, Marketing, Marketing Communications, Communication Planning, Marketing Management, Consumer Behaviour, Branding, Business Strategy, Market Analysis, Sustainable Development, Target Market, Marketing Strategy and Techniques, Product Strategy, Brand Management, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Nutrición y obesidad: control de sobrepeso

    Skills you'll gain: Nutrition and Diet, Nutritional Assessment, Clinical Nutrition, Medical Nutrition Therapy, Personal Care, Nutrition Education, Preventative Care, Behavioral Health, Meal Planning And Preparation, Behavior Management, Chronic Diseases, Public Health and Disease Prevention, Health Assessment, Family Support, Exercise Science

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.7K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Emory University

    Weight Management: Beyond Balancing Calories

    Skills you'll gain: Habit Formation, Nutrition and Diet, Physiology, Stress Management, Behavior Management, Biology, Goal Setting, Endocrinology, Mindfulness, Exercise Science

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Mastering Money: Risk, Wealth, and Our Economy

    Skills you'll gain: Insurance, Portfolio Risk, Supply And Demand, Insurance Policies, Risk Management, Investments, Wealth Management, Risk Management Framework, Portfolio Management, Market Dynamics, Financial Planning, Investment Management, Finance, Economics, Asset Management, Financial Management, Economic Development, Behavioral Economics, Cost Benefit Analysis, Business Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.3K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Float Analysis for Smarter Stock Trading

    Skills you'll gain: Technical Analysis, Financial Trading, Market Liquidity, Securities Trading, Market Trend, Risk Analysis, Financial Market, Equities, Risk Management, Market Dynamics, Risk Management Framework, Market Opportunities, Trend Analysis, Market Analysis, Analysis, Applied Behavior Analysis, Positive Behavior Support, Probability, Probability Distribution, Technical Support and Services

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Sage Publications

    Research Methods and Insights in Social Media Marketing

    Skills you'll gain: Social Media Analytics, Social Media Marketing, Big Data, Social Media Content, Social Media, Social Media Strategy, Social Network Analysis, Market Research, Social Media Management, Marketing, Network Analysis, Analytics, Text Mining, Digital Analysis, Research, Driving engagement, Strategic Marketing, Research Methodologies, Digital Marketing, Consumer Behaviour

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Microeconomics Principles

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Behavioral Economics, Economics, Policy, and Social Studies, Social Sciences, Resource Allocation, Market Analysis, Socioeconomics, Consumer Behaviour, Decision Making, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    El futuro del deporte, organizaciones y competiciones

    Skills you'll gain: Talent Pipelining, Talent Sourcing, Talent Management, Performance Analysis, People Development, Training and Development, Organizational Development, Business Transformation, Digital Transformation, Driving engagement, New Business Development, Organizational Change, Innovation, Analytics, Business Modeling, Consumer Behaviour, Economics, Storytelling, AI Integrations

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Practical Marketing Research Techniques

    Skills you'll gain: Surveys, Survey Creation, Market Research, Sampling (Statistics), Business Research, Research Methodologies, Research Design, Case Studies, Statistical Hypothesis Testing, Marketing, Quantitative Research, Data-Driven Marketing, Marketing Strategies, Marketing Analytics, Statistical Methods, Consumer Behaviour, Data Collection, Market Intelligence, Data Analysis, Business Analytics

    Mixed · Course · 1 - 3 Months

1…202122…140

In summary, here are 10 of our most popular consumer behavior courses

  • ADHD: Everyday Strategies for Elementary Students: University at Buffalo
  • Creating Behavioral Change that Lasts: Madecraft
  • Sustainable Fashion: Copenhagen Business School
  • Marketing Verde: Universidad de los Andes
  • Nutrición y obesidad: control de sobrepeso: Universidad Nacional Autónoma de México
  • Weight Management: Beyond Balancing Calories: Emory University
  • Mastering Money: Risk, Wealth, and Our Economy: University of Illinois Urbana-Champaign
  • Float Analysis for Smarter Stock Trading: EDUCBA
  • Research Methods and Insights in Social Media Marketing: Sage Publications
  • Microeconomics Principles: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok