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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • P

    Packt

    AI Product Manager Explorer

    Skills you'll gain: Feature Engineering, AI Product Strategy, Generative AI Agents, LangGraph, BeeAI, Machine Learning Methods, Machine Learning Algorithms, Machine Learning, Data Preprocessing, Supervised Learning, ChatGPT, Agentic Workflows, Applied Machine Learning, Product Management, Artificial Intelligence, Python Programming, Model Evaluation, Agentic systems, Model Deployment, Regression Analysis

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • A

    Adobe

    Adobe Marketing Specialist

    Skills you'll gain: Adobe Express, Content Scheduling, Marketing Strategies, Personalized Campaigns, Data-Driven Marketing, Promotional Strategies, Marketing Planning, Social Media Content, Digital Marketing Campaigns, Responsible AI, Digital Marketing, Cross-Channel Marketing, Logo Design, Generative AI, Campaign Management, Social Media Marketing, Graphic Design, Content Strategy, Advertising, Market Research

    ★ 4.7 (3.3K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job Skills
    Job Skills
  • I

    IE Business School

    Marketing Management Essentials:The Marketing Plan Structure

    Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing Operations, Marketing, Marketing Strategy and Techniques, Market Research, Business Planning, Market Analysis, Market Dynamics, Customer Retention, Brand Management, Key Performance Indicators (KPIs), Performance Metric, Performance Measurement, Branding, Goal Setting

    ★ 4.6 (13) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Arizona

    Strategic Digital Marketing: Digital Marketing Foundation

    Skills you'll gain: User Experience Design, Experience Design, Data-Driven Marketing, Content Marketing, Digital Brand Strategy, Digital Marketing, Marketing Analytics, Marketing Channel, Strategic Marketing, Content Strategy, Digital Content, Marketing Planning, Digital Analysis, Customer Analysis, Storytelling, Social Media Strategy, Search Engine Marketing

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    What is Product Lifecycle Management?

    Skills you'll gain: Product Lifecycle Management, Product Planning, Product Strategy, Product Management, AI Product Strategy, Product Improvement, Process Management, Strategic Planning, Product Development, Technology Strategies, Innovation, Competitive Analysis

    ★ 4.4 (31) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    Simplilearn

    Behavioral Marketing

    Skills you'll gain: Marketing Strategies, Data-Driven Marketing, Marketing Effectiveness, Email Marketing, Marketing Analytics, Digital Marketing, Driving engagement, Customer Relationship Management, Digital Advertising, Online Advertising, Google Ads, Social Media Marketing, Cross-Channel Marketing, Target Market, Personalized Campaigns, Data Collection

    ★ 4.7 (20) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    Advancing Women in Tech

    Real-World Cloud Product Management

    Skills you'll gain: Amazon Web Services, Cloud Computing, Cloud Management, Cloud Services, Amazon S3, Cloud Infrastructure, Amazon Elastic Compute Cloud, Public Cloud, Cloud Computing Architecture, AWS Identity and Access Management (IAM), Technical Product Management, AWS CloudFormation, Cloud Platforms, AWS Kinesis, Amazon Redshift, Cloud Security, Software Architecture, Amazon CloudWatch, Cloud Storage, Product Management

    ★ 4.5 (93) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • S

    SkillUp

    Product Owner: Communications & Stakeholder Management

    Skills you'll gain: Backlogs, Stakeholder Communications, Virtual Teams, Stakeholder Management, Communication Planning, Agile Project Management, Stakeholder Engagement, Agile Software Development, Agile Product Development, Agile Methodology, Communication, Communication Strategies, Collaborative Software, Cross-Functional Collaboration, Cross-Functional Team Leadership, Negotiation, Conflict Management, Product Management, Product Requirements, User Story

    ★ 4.8 (17) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Marketing Specialist

    Skills you'll gain: A/B Testing, Content Performance Analysis, Content Scheduling, Marketing Analytics, Business Intelligence, Performance marketing, Key Performance Indicators (KPIs), Campaign Management, Brand Marketing, Social Media Management, Customer Relationship Management (CRM) Software, Digital Marketing, Marketing Automation, Content Optimization, Email Marketing, Value Propositions, Data-Driven Marketing, Web Analytics, Brand Management, Content Strategy

    Beginner · Professional Certificate · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of Pennsylvania

    Retail Marketing Strategy

    Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Customer experience improvement, Marketing Strategies, Customer Insights, Brand Loyalty, Cross-Channel Marketing, Global Marketing, Market Trend, Consumer Behaviour, Competitive Analysis, Innovation, E-Commerce

    ★ 4.8 (299) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Pearson

    Principles of Marketing

    Skills you'll gain: Market Research, Customer Analysis, New Product Development, Product Planning, Product Lifecycle Management, Product Development, Customer Relationship Management, Integrated Marketing Communications, Market Analysis, Product Management, Marketing Planning, Target Market, Product Marketing, Logistics Management, Marketing Communications, Sales Process, Sales Strategy, Supply Chain, Business Marketing, Consumer Behaviour

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
  • U

    University of Maryland, College Park

    Financial Management for Product Leaders

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Modeling, Financial Reporting, Proposal Development, Proposal Writing, Financial Accounting, Corporate Finance, Financial Acumen, Business Metrics, Sales Presentations, Balance Sheet, Business Valuation, Capital Budgeting, Entrepreneurial Finance, Internal Communications, Financial Management, Selling Techniques, Finance, Product Management

    ★ 4.5 (77) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
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In summary, here are 10 of our most popular product marketing courses

  • AI Product Manager Explorer: Packt
  • Adobe Marketing Specialist: Adobe
  • Marketing Management Essentials:The Marketing Plan Structure: IE Business School
  • Strategic Digital Marketing: Digital Marketing Foundation: University of Arizona
  • What is Product Lifecycle Management?: Coursera
  • Behavioral Marketing: Simplilearn
  • Real-World Cloud Product Management: Advancing Women in Tech
  • Product Owner: Communications & Stakeholder Management: SkillUp
  • Marketing Specialist: Coursera
  • Retail Marketing Strategy: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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