• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    D

    Duke University

    Impact Investment Finance

    Skills you'll gain: Social Impact, Investments, Philanthropy, Environmental Social And Corporate Governance (ESG), Fundraising, Capital Markets, Financial Market, Financial Management, Finance, International Finance, Entrepreneurial Finance, Entrepreneurship, Fiscal Management, Due Diligence, Business Strategy, Business Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of Sydney

    Using clinical health data for better healthcare

    Skills you'll gain: Health Technology, Patient Communication, Health Informatics, Telehealth, Clinical Informatics, Health Care, Health Systems, Patient Education and Support, Health Information Management, Health Care Procedure and Regulation, Data Quality, Health Policy, Clinical Data Management, Electronic Medical Record, Digital Communications, Data Management, Data Governance, Data Sharing, Analytics, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    118 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Lean Product Portfolios: Beyond Value Stream Mapping

    Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, Product Management, Product Planning, Product Strategy, User Research, New Product Development, Scalability, Lean Methodologies, Project Portfolio Management, Product Lining, Product Roadmaps, User Centered Design, Product Development, Product Improvement, Product Flow Diagram, Commercialization, Growth Strategies, Market Opportunities, Organizational Strategy

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Technology Management

    Skills you'll gain: Organizational Change, Innovation, Change Management, Business Modeling, Technology Strategies, Product Lifecycle Management, New Product Development, Business Transformation, Product Development, Customer Insights, Organizational Leadership, Organizational Development, Process Development, Organizational Strategy, Business Strategy, Strategic Thinking, Team Management, Cross-Functional Team Leadership, Product Management, Customer Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    144 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    How to Develop Standard Operating Procedures (SOPs)

    Skills you'll gain: Standard Operating Procedure, Operational Efficiency, Lean Methodologies, Quality Assurance, Procedure Development, Lean Manufacturing, Business Process, Operations Management, Safety Standards, Occupational Safety And Health, Process Management, Process Optimization, Workforce Management, Continuous Improvement Process, Risk Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of California, Irvine

    Emergent Phenomena in Science and Everyday Life

    Skills you'll gain: Systems Thinking, Materials science, Quantum computing, Biology, Science and Research, Scientific Methods, Mathematical Modeling, Physics, Applied Mathematics, Neurology, Cell Biology

    4.4
    Rating, 4.4 out of 5 stars
    ·
    169 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    UX Design in Practice: Accessibility and Collaboration

    Skills you'll gain: Mockups, User Experience, User Experience Design, User Interface and User Experience (UI/UX) Design, Web Content Accessibility Guidelines, User Centered Design, Design, Usability, User Interface (UI) Design, UI/UX Research, Collaborative Software, Graphic and Visual Design, User Research, Design Elements And Principles, AI Workflows, Artificial Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    112 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    PyTorch Ultimate 2024 - From Basics to Cutting-Edge

    Skills you'll gain: PyTorch (Machine Learning Library), Recurrent Neural Networks (RNNs), Model Evaluation, Convolutional Neural Networks, Natural Language Processing, Deep Learning, Generative Adversarial Networks (GANs), Classification Algorithms, Transfer Learning, Model Training, Vision Transformer (ViT), Artificial Intelligence and Machine Learning (AI/ML), Image Analysis, Fine-tuning, Artificial Neural Networks, Machine Learning, Computer Vision, Generative Model Architectures, Graph Theory, Machine Learning Algorithms

    4.5
    Rating, 4.5 out of 5 stars
    ·
    97 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Interviewing Methods

    Skills you'll gain: Qualitative Research, Interviewing Skills, Research Methodologies, Case Studies, Data Collection, Research, Analytical Skills, Psychology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Human Factors & Usability Engineering: Designing for Humans

    Skills you'll gain: Usability, Usability Testing, Problem Solving, Human Factors, Human Centered Design, Critical Thinking and Problem Solving, Creativity, Creative Problem-Solving, Kinesiology, Sensory Systems Analysis, User Research, Decision Making, Display Devices, Human Computer Interaction, Human Learning, Exercise Science, Data Collection, Human Factors Engineering, Accident Prevention, Mitigation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    56 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Technology Entrepreneurship

    Skills you'll gain: Entrepreneurial Finance, Business Planning, Design Thinking, Business Modeling, Entrepreneurship, Product Planning, Target Market, Persona Development, Operational Performance Management, Target Audience, Market Opportunities, Systems Thinking, Value Propositions, New Product Development, Financial Statements, Growth Strategies, Business Ethics, Ideation, Engineering Management, Engineering

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
    ·
    59 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Cambridge

    Forensic Science: DNA Analysis

    Skills you'll gain: Criminal Investigation and Forensics, Molecular Biology, Healthcare Ethics, Specimen Collection, Scientific Methods, Molecular, Cellular, and Microbiology, Biostatistics, Life Sciences, Laboratory Techniques, Biotechnology, General Science and Research, Analytical Testing, Research, Biology, Emerging Technologies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

1…203204205…454

In summary, here are 10 of our most popular market research courses

  • Impact Investment Finance: Duke University
  • Using clinical health data for better healthcare: The University of Sydney
  • Lean Product Portfolios: Beyond Value Stream Mapping: University of Maryland, College Park
  • Strategic Technology Management: University of Illinois Urbana-Champaign
  • How to Develop Standard Operating Procedures (SOPs): Coursera
  • Emergent Phenomena in Science and Everyday Life: University of California, Irvine
  • UX Design in Practice: Accessibility and Collaboration: Microsoft
  • PyTorch Ultimate 2024 - From Basics to Cutting-Edge: Packt
  • Interviewing Methods: American Psychological Association
  • Human Factors & Usability Engineering: Designing for Humans: Arizona State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok