• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Digital Campaign Management & Optimization

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Capstone - Launch Your Own Business!

    Skills you'll gain: Product Development, New Product Development, Entrepreneurship, Business Planning, Web Presence, Production Planning, Operations, Accounting, Bookkeeping, Ledgers (Accounting), Small Business Accounting, New Business Development, Demand Generation, Business Development, Commercial Laws, Owned Media, Digital Media Strategy, Financial Statements, Marketing, Promotional Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    150 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    W

    West Virginia University

    Today’s Music Industry

    Skills you'll gain: Music, Music History, Intellectual Property, Music Performance, Performing Arts, Consumer Behaviour, Event Management, Events and Conferences, Regulation and Legal Compliance, Production Process, Regulatory Compliance, Digital Transformation, Promotional Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    126 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    A

    AI CERTs

    AI For All

    Skills you'll gain: AI Integrations, Data Ethics, Responsible AI, AI Workflows, AI literacy, Business Process Automation, Automation, ChatGPT, Computer Science, Analysis, Innovation, Decision Making, Natural Language Processing, Creative Problem-Solving, Business Planning, Business Strategy, Organizational Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Creating a Differential Competitive Advantage -Jagdish Sheth

    Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Target Audience, Brand Awareness, Marketing, Digital Advertising, Market Opportunities, Online Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, MarTech, Business Strategy, Business

    3.7
    Rating, 3.7 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Gestão de Marca & Crise de Imagem

    Skills you'll gain: Crisis Management, Integrated Marketing Communications, Decision Making, Brand Management, Branding, Strategic Communication, Communication Planning, Brand Strategy, Communication, Communication Strategies, Management Information Systems, Vulnerability, Auditing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    90 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Alberta Machine Intelligence Institute

    Optimizing Machine Learning Performance

    Skills you'll gain: Responsible AI, Data Ethics, MLOps (Machine Learning Operations), Model Deployment, Model Optimization, Business Operations, Machine Learning, Ethical Standards And Conduct, Operational Performance Management, Applied Machine Learning, Business Strategy, Risk Mitigation, Systems Integration, Stakeholder Communications

    4.4
    Rating, 4.4 out of 5 stars
    ·
    53 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Negociación y Resolución de Conflictos

    Skills you'll gain: Negotiation, Conflict Management, Relationship Building, Interpersonal Communications, Communication Strategies, Relationship Management, Communication, Emotional Intelligence, Self-Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    155 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    UX (User Experience) Capstone

    Skills you'll gain: UI/UX Research, User Experience Design, User Experience, User Research, Design Research, Usability Testing, Experience Design, UI/UX Strategy, Prototyping, Design Strategies, User Centered Design, Conceptual Design, Technical Communication, Ideation, Test Planning, Adobe Photoshop

    4.7
    Rating, 4.7 out of 5 stars
    ·
    100 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Los Objetivos de Desarrollo Sostenible para las empresas

    Skills you'll gain: Sustainable Business, Stakeholder Engagement, Corporate Sustainability, Sustainable Development, Stakeholder Communications, Strategic Communication, Communication Planning, Business Strategy, Business Priorities, Business Planning, Environmental Issue, Corporate Communications, Action Oriented, Social Impact, Communication Strategies, Prioritization, Strategic Prioritization

    4.9
    Rating, 4.9 out of 5 stars
    ·
    222 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    إنشاء تصاميم تسويقية مذهلة باستخدام كانفا

    Skills you'll gain: Canva (Software), Marketing Design, Social Media Marketing, Social Media Content, Content Creation, Graphic and Visual Design Software, Social Media, Marketing Materials, Color Matching, Graphic Design, Graphical Tools, Design, User Accounts

    4.5
    Rating, 4.5 out of 5 stars
    ·
    69 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Event Management Strategies & Planning

    Skills you'll gain: Event Management, Events and Conferences, Event Planning, Event Marketing, Strategic Planning, Business Planning, Marketing Planning, Target Audience, Performance Measurement, Operational Analysis, Drive Engagement, Coordinating, Project Management, Communication Planning, Campaign Planning, Campaign Management, Strategic Decision-Making, Customer Analysis, Driving engagement, Target Market

    Mixed · Course · 1 - 3 Months

1…206207208…530

In summary, here are 10 of our most popular marketing strategy courses

  • Digital Campaign Management & Optimization: Coursera
  • Capstone - Launch Your Own Business!: Michigan State University
  • Today’s Music Industry: West Virginia University
  • AI For All: AI CERTs
  • Creating a Differential Competitive Advantage -Jagdish Sheth: Kennesaw State University
  • Gestão de Marca & Crise de Imagem: Fundação Instituto de Administração
  • Optimizing Machine Learning Performance: Alberta Machine Intelligence Institute
  • Negociación y Resolución de Conflictos: Universidad de Palermo
  • UX (User Experience) Capstone: University of Michigan
  • Los Objetivos de Desarrollo Sostenible para las empresas: Universidad de los Andes

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok