• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • H

    Howard University

    Foundations of Information Systems for Business

    Skills you'll gain: Business Software, Information Systems, Business Systems, Management Information Systems, Information Technology, Enterprise Resource Planning, Information Systems Security, E-Commerce, Systems Analysis, Computer Hardware, Data Warehousing, Disaster Recovery, Business Ethics, Operating Systems, Cyber Security Strategy, Business Process Management, Customer Relationship Management, Security Strategy, General Networking, Data-Driven Decision-Making

    ★ 4.8 (66) · Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Business Analytics Executive Overview

    Skills you'll gain: Data Visualization, Business Analytics, Data Presentation, Analytics, Interactive Data Visualization, Data Literacy, Data Analysis, Business Intelligence, Analytical Skills, Business Analysis, Advanced Analytics, Data-Driven Decision-Making, Analysis, Trend Analysis, Predictive Analytics, Data Strategy, Data Warehousing, Data Science, Workforce Planning, Case Studies

    ★ 4.6 (282) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Build an Automated Landing page using AI from Wix ADI

    Skills you'll gain: Email Automation, Email Marketing, Lead Generation, Marketing Automation, Social Media, Social Media Marketing, Driving engagement, Automation

    ★ 4.4 (54) · Beginner · Guided Project · Less Than 2 Hours

  • U

    Universitat Autònoma de Barcelona

    Corporate governance. Mitos y realidades

    Skills you'll gain: Legal Risk, Governance, Compliance Management, Regulation and Legal Compliance, Regulatory Compliance, Law, Regulation, and Compliance, Governance Risk Management and Compliance, Business Ethics, Corporate Strategy, Risk Management, Diversity Equity and Inclusion Initiatives, Diversity and Inclusion

    ★ 4.5 (254) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Digital Twins

    Skills you'll gain: Manufacturing Operations, Production Planning, Digital Transformation, Digital Assets, Technology Strategies, Business Transformation, Internet Of Things, Simulation and Simulation Software, Emerging Technologies, Real Time Data, Data Integration, Trend Analysis, Risk Analysis, Business, Systems Integration, Case Studies

    ★ 4.6 (109) · Beginner · Course · 1 - 4 Weeks

  • R

    Rutgers the State University of New Jersey

    Supply Market Analysis

    Skills you'll gain: Market Analysis, Supplier Risk Management, Supply Management, Supplier Management, Competitive Analysis, Strategic Sourcing, Supply Chain, Financial Analysis, Procurement, Market Dynamics, Supply Chain Management, Product Flow Diagram, Financial Statement Analysis, Market Opportunities, Risk Analysis, Market Share, Target Market, Financial Data, Competitive Intelligence, Financial Statements

    ★ 4.8 (167) · Beginner · Course · 1 - 4 Weeks

  • K

    Korea Advanced Institute of Science and Technology(KAIST)

    Global Public Procurement

    Skills you'll gain: Bidding, Procurement, Business Development, Registration, Vendor Contracts, Vendor Management, New Business Development, Law, Regulation, and Compliance, Contract Management, Regulatory Requirements, Regulation and Legal Compliance

    ★ 4.6 (103) · Intermediate · Course · 1 - 3 Months

  • U

    University of Michigan

    Additive Manufacturing

    Skills you'll gain: Case Studies, Manufacturing Processes, Manufacturing and Production, Manufacturing Operations, Business Transformation, Technology Strategies, Digital Transformation, Technology Roadmaps, Emerging Technologies, Strategic Partnership, Industrial Engineering, Cost Benefit Analysis, Market Opportunities, Risk Analysis, Prototyping, System Implementation

    ★ 4.7 (96) · Beginner · Course · 1 - 4 Weeks

  • H

    Howard University

    Introduction to Information Systems for Business

    Skills you'll gain: Design Thinking, Business Software, Information Systems, Cloud Computing, Business Systems, Cloud Solutions, Cloud Technologies, Solution Design, Cloud Deployment, Cloud Security, Virtualization, Cloud Platforms, Digital Transformation, Management Information Systems, Business Solutions, Information Technology, Process Design, Customer Insights, Cybersecurity, Data Management

    ★ 4.8 (81) · Intermediate · Specialization · 1 - 3 Months

  • K

    Kennesaw State University

    Career Options: Exploring a New Career

    Skills you'll gain: Planning, Professional Networking, Market Opportunities, Lifelong Learning, Goal Setting, Professional Development, Personal Development, Market Research, Cognitive flexibility, Adaptability, Personal Attributes, Self-Awareness, Market Trend, Market Analysis, Creative Thinking, Decision Making, Gap Analysis, Trend Analysis

    ★ 4.1 (53) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Google Analytics: Reports & Traffic Analysis

    Skills you'll gain: Google Analytics, Data-Driven Marketing, Conversion Funnel Analysis, Marketing Effectiveness, Smart Goals, Web Analytics and SEO, Google Ads, Web Analytics, Digital Analysis, Marketing Analytics, Search Engine Optimization, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    عمل خطة محتوى بالذكاء الاصطناعي: Canva، ChatGPT، وBlueWillow

    Skills you'll gain: Canva (Software), AI powered creativity, Generative AI, Content Creation, Social Media Content, ChatGPT, AI Integrations, Graphic and Visual Design, Prompt Engineering, Content Development and Management, Content Marketing, Writing, Digital Marketing Tools

    ★ 4.6 (174) · Intermediate · Course · 1 - 4 Weeks

1…207208209…480

In summary, here are 10 of our most popular marketing strategy courses

  • Foundations of Information Systems for Business: Howard University
  • Business Analytics Executive Overview: University of Illinois Urbana-Champaign
  • Build an Automated Landing page using AI from Wix ADI: Coursera
  • Corporate governance. Mitos y realidades: Universitat Autònoma de Barcelona
  • Digital Twins: University of Michigan
  • Supply Market Analysis: Rutgers the State University of New Jersey
  • Global Public Procurement: Korea Advanced Institute of Science and Technology(KAIST)
  • Additive Manufacturing: University of Michigan
  • Introduction to Information Systems for Business: Howard University
  • Career Options: Exploring a New Career: Kennesaw State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok