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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Research and Draft a Competitive Analysis

    Skills you'll gain: Benchmarking, Competitive Analysis, Market Research, Market Dynamics, Research Reports, Business Research, Market Analysis, Report Writing, Business Strategy, Marketing, Strategic Thinking, Business Writing, Market Data, Strategic Decision-Making, Business Communication

    ★ 4.9 (8) · Beginner · Course · 1 - 4 Weeks

  • S

    Simplilearn

    Blogging Course

    Skills you'll gain: Blogs, Performance Analysis, Content Performance Analysis, Performance Measurement, Content Scheduling, Content Development and Management, Performance Metric, Performance Improvement, Social Media Content, Social Media Marketing, Content Creation, WordPress, Promotional Strategies, Content Marketing, Content Management Systems, Web Presence, Email Marketing, Workflow Management, Driving engagement, Content Management

    ★ 3.1 (8) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create corporate Newsletters with Canva

    Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Event Marketing, Target Audience, Email Marketing, Content Creation, Graphic Design, Analysis, Marketing Design, Marketing Communications, Digital Marketing

    ★ 4.1 (15) · Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    BigQuery for Data Analysts

    Skills you'll gain: Looker (Software), SQL, Data Pipelines, Data Transformation, Extract, Transform, Load, Data Warehousing, Data Cleansing, Dashboard Creation, Data Analysis, Data Visualization Software, Data Processing, Google Sheets, Query Languages, Google Cloud Platform, Data Import/Export, Data Integrity

    ★ 4.4 (80) · Intermediate · Course · 1 - 3 Months

  • I

    Illinois Tech

    Advanced Statistical Techniques for Data Science

    Skills you'll gain: Machine Learning Algorithms, Model Evaluation, Statistical Analysis, Bayesian Statistics, Data Visualization, Statistical Inference, Exploratory Data Analysis, Statistical Methods, Data Presentation, Analysis, Probability & Statistics, Data Cleansing, Applied Machine Learning, Regression Analysis, Analytics, Statistical Programming, Data Analysis, Logistic Regression, R Programming, Verification And Validation

    ★ 4.5 (49) · Intermediate · Specialization · 3 - 6 Months

  • D

    Duke University

    MLOps Platforms: Amazon SageMaker and Azure ML

    Skills you'll gain: AWS SageMaker, MLOps (Machine Learning Operations), Microsoft Azure, Model Deployment, Exploratory Data Analysis, Data Pipelines, Model Training, Amazon Web Services, Feature Engineering, Model Evaluation, Data Preprocessing, Cloud Deployment, Data Analysis, Applied Machine Learning, Machine Learning Methods, Serverless Computing, Machine Learning, Python Programming

    ★ 3.5 (56) · Advanced · Course · 1 - 3 Months

  • A

    Automatic Data Processing, Inc. (ADP)

    Essential Skills for Comp & Benefits Professionals

    Skills you'll gain: Data Collection, Data Visualization, Data Presentation, Data-Driven Decision-Making, Microsoft Excel, Spreadsheet Software, Data Visualization Software, Project Management, Data Analysis, Compensation and Benefits, Business Analytics, Analytics, Google Sheets, Project Design, Timelines, Data Cleansing, Data Integrity, Data Preprocessing, Agile Methodology, Employee Surveys

    ★ 4.4 (20) · Beginner · Course · 1 - 3 Months

  • W

    West Virginia University

    Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues

    Skills you'll gain: Sales Territory Management, Sales Management, Regional Sales, Sales, Marketing Budgets, Business Ethics, Legal Risk, Forecasting, Operating Budget, Budgeting, Market Share, Ethical Standards And Conduct, Performance Analysis, Commercial Laws, Pareto Chart, Cost Accounting, Market Analysis, Law, Regulation, and Compliance

    ★ 4.5 (58) · Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Precalculus: Relations and Functions

    Skills you'll gain: Graphing, Data Analysis, R (Software), R Programming, General Mathematics, Mathematical Modeling, Algebra, Mathematical Software, Applied Mathematics, Calculus, Business Mathematics

    ★ 4.7 (225) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create Charts and Dashboard using Google Sheets

    Skills you'll gain: Dashboard Creation, Google Sheets, Spreadsheet Software, Pivot Tables And Charts, Data Visualization, Data Analysis, Data Cleansing

    ★ 4.6 (649) · Beginner · Guided Project · Less Than 2 Hours

  • R

    Real Madrid Graduate School Universidad Europea

    AI in Fan Engagement

    Skills you'll gain: Marketing Analytics, AI Personalization, Driving engagement, Predictive Analytics, Customer Engagement, Advanced Analytics, Data-Driven Marketing, Data-Driven Decision-Making, Predictive Modeling, AI Enablement, Social Media Marketing, Marketing Strategies, Personalized Campaigns, Emerging Technologies, Revenue Management, Brand Loyalty, Brand Marketing, Digital Media Strategy, Media Relations, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

  • E

    Emory University

    Mastering Business Essentials: Introduction

    Skills you'll gain: Business, Market Dynamics, Supply Chain, Supply Chain Management, Business Management, Business Strategy, Business Operations, Business Acumen, Logistics Management, Business Economics, Business Marketing, Business Modeling, Gross Profit, Strategic Thinking, Marketing, Competitive Analysis, Value Propositions, Decision Making, Strategic Marketing, Strategic Decision-Making

    ★ 4.9 (65) · Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Research and Draft a Competitive Analysis: Coursera
  • Blogging Course: Simplilearn
  • Create corporate Newsletters with Canva: Coursera
  • BigQuery for Data Analysts: Google Cloud
  • Advanced Statistical Techniques for Data Science: Illinois Tech
  • MLOps Platforms: Amazon SageMaker and Azure ML: Duke University
  • Essential Skills for Comp & Benefits Professionals: Automatic Data Processing, Inc. (ADP)
  • Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues: West Virginia University
  • Precalculus: Relations and Functions: Johns Hopkins University
  • Create Charts and Dashboard using Google Sheets: Coursera

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