• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • U

    University of California, Santa Cruz

    Feminism and Social Justice

    Skills you'll gain: Social Justice, Advocacy, Community Organizing, Social Impact, Sociology, Social Sciences, Jury Trial, Case Studies, World History, Labor Law, Discussion Facilitation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.4K reviews

    Beginner · Course · 1 - 3 Months

  • H

    Huddersfield Sandbox

    Creating Ethical Media and Journalism

    Skills you'll gain: Journalism, Data Ethics, Media and Communications, Ethical Standards And Conduct, Content Creation, Responsible AI, Working With Children, AI literacy, Diversity Awareness, Intellectual Property, Cultural Diversity

    Intermediate · Course · 1 - 3 Months

  • C

    Campus BBVA

    Business Analytics

    Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Data Visualization, Business Analytics, Dashboard, Data Quality, Data Analysis, Descriptive Statistics, Analytics, Data Management, Probability & Statistics, Statistical Inference, Analysis, Statistics, Descriptive Analytics, Big Data, Statistical Hypothesis Testing, Statistical Analysis, Probability Distribution

    4.6
    Rating, 4.6 out of 5 stars
    ·
    234 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Content Creation for TikTok, YouTube, Instagram, Facebook

    Skills you'll gain: TikTok, Visual Storytelling, Video Production, Content Performance Analysis, Photo/Video Production and Technology, Content Creation, Content Scheduling, Web Analytics and SEO, Social Media Marketing, Social Media Content, Video Editing, Driving engagement, Social Media, Search Engine Optimization, Photography, Videography, Media Production, Social Media Campaigns, Social Media Management, Content Marketing

    3.9
    Rating, 3.9 out of 5 stars
    ·
    42 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • P

    Packt

    Social Engineering Expert

    Skills you'll gain: Non-Verbal Communication, Intelligence Collection and Analysis, Exploitation techniques, Human Factors (Security), Penetration Testing, Data Collection, Security Awareness, Persuasive Communication, Social Sciences, Rapport Building, Email Security

    Intermediate · Course · 1 - 3 Months

  • N

    Northwestern University

    Social Marketing Capstone Project

    Skills you'll gain: Marketing Budgets, Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Strategic Marketing, Marketing, Marketing Strategies, Budgeting, Marketing Effectiveness, Social Media, Social Media Strategy, Marketing Planning, Performance Measurement, Business Planning, Cross-Channel Marketing, Target Market, Program Evaluation, Customer Engagement, Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    372 reviews

    Mixed · Course · 1 - 3 Months

  • R

    Rutgers the State University of New Jersey

    Demand Analytics

    Skills you'll gain: Demand Planning, Customer Demand Planning, Regression Analysis, Data Collection, Supply Chain Planning, Statistical Analysis, Forecasting, Statistical Modeling, Marketing Analytics, Feature Engineering, Predictive Analytics, Trend Analysis, Predictive Modeling, Time Series Analysis and Forecasting, Data Preprocessing, Exploratory Data Analysis, Scatter Plots, Model Evaluation, Data Visualization, Data Visualization Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    299 reviews

    Beginner · Course · 1 - 4 Weeks

  • Y

    Yale University

    Music and Social Action

    Skills you'll gain: Aesthetics, Art History, Music History, Liberal Arts, Music, Social Sciences, World Music, Education and Training, Social Justice, Social Impact, Performing Arts, Community Organizing, Pedagogy, Public Affairs, Culture, Cultural Diversity, Community Development, Classical Music, Advocacy, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    182 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Michigan

    Community Organizing for Social Justice

    Skills you'll gain: Community Organizing, Social Justice, Community Development, Community and Social Work, Diversity Awareness, Social Work, Discussion Facilitation, Community Outreach, Intercultural Competence, Social Impact, Cultural Diversity, Interpersonal Communications, Conflict Management, Diversity Equity and Inclusion Initiatives, Program Evaluation, Persuasive Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    326 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    Network Dynamics of Social Behavior

    Skills you'll gain: Social Network Analysis, Network Analysis, Social Sciences, Sociology, Social Impact, Systems Thinking, Simulations, Culture, Graph Theory, Complex Problem Solving, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    400 reviews

    Beginner · Course · 1 - 3 Months

  • R

    Real Madrid Graduate School Universidad Europea

    The Evolution of Sports Media

    Skills you'll gain: Journalism, Media and Communications, Media Strategy, Media Production, Revenue Management, Media Relations, Digital Media Strategy, Advertising, Content Creation, Social Media Marketing, Social Media, Storytelling, Brand Management, Video Production, Public Relations, Intellectual Property, Social Media Campaigns, Digital Marketing, Crisis Management, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • R

    Rutgers the State University of New Jersey

    Inventory Analytics

    Skills you'll gain: Inventory Control, Supply Chain, Financial Statement Analysis, Data Analysis, Financial Data, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    277 reviews

    Beginner · Course · 1 - 4 Weeks

1…212223…690

In summary, here are 10 of our most popular social media analytics courses

  • Feminism and Social Justice: University of California, Santa Cruz
  • Creating Ethical Media and Journalism: Huddersfield Sandbox
  • Business Analytics: Campus BBVA
  • Content Creation for TikTok, YouTube, Instagram, Facebook: Coursera
  • Social Engineering Expert: Packt
  • Social Marketing Capstone Project: Northwestern University
  • Demand Analytics: Rutgers the State University of New Jersey
  • Music and Social Action: Yale University
  • Community Organizing for Social Justice : University of Michigan
  • Network Dynamics of Social Behavior: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok