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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Crafting Personalized Content with Gen AI: Create a Campaign

    Skills you'll gain: Prompt Engineering, Persona Development, Personalized Campaigns, Prompt Engineering Tools, Customer Analysis, AI Personalization, Target Audience, ChatGPT, Customer Insights, Data-Driven Marketing, Generative AI, Email Marketing, Social Media Campaigns, LLM Application, Content Creation, Social Media Content

    ★ 4.4 (14) · Intermediate · Guided Project · Less Than 2 Hours

  • T

    Tecnológico de Monterrey

    Proceso de gestión de marca estratégico

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Strategic Communication, Marketing, Performance Measurement, Communication Strategies

    ★ 4.8 (51) · Beginner · Course · 1 - 4 Weeks

  • S

    SAS

    Practical SAS Programming and Certification Review

    Skills you'll gain: SAS (Software), Data Import/Export, Statistical Analysis, Data Analysis, Statistical Programming, Data Manipulation, Data Processing, Statistical Software, Data Preprocessing, Data Access, Computer Programming

    ★ 4.9 (356) · Intermediate · Course · 1 - 3 Months

  • U

    University of California, Irvine

    Predictive Modeling, Model Fitting, and Regression Analysis

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Regression Analysis, Decision Tree Learning, Supervised Learning, Analytics, Logistic Regression, Descriptive Analytics, Model Training, Machine Learning, Model Evaluation, Classification Algorithms, Unsupervised Learning

    ★ 4.5 (75) · Intermediate · Course · 1 - 4 Weeks

  • F

    Fractal Analytics

    Generative AI for Business - A Leaders' Handbook

    Skills you'll gain: Generative AI, AI Product Strategy, Generative Adversarial Networks (GANs), Business Leadership, Responsible AI, Strategic Leadership, Key Performance Indicators (KPIs), AI Integrations, Corporate Strategy, Data Ethics, Customer Engagement, Governance, Data Governance

    ★ 4.2 (37) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    JSON and Natural Language Processing in PostgreSQL

    Skills you'll gain: PostgreSQL, JSON, Text Mining, Query Languages, SQL, Databases, Natural Language Processing, Database Management, Application Programming Interface (API), Data Storage, Python Programming, Scripting

    ★ 4.6 (151) · Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Santa Cruz

    GetVirtual: How to Launch Your Online Business

    Skills you'll gain: Business Communication, Entrepreneurship, Social Media Marketing, Search Engine Optimization, Social Media Campaigns, Communication Strategies, Keyword Research, Social Media, Social Media Content, Web Design and Development, Web Analytics and SEO, Marketing, Workflow Management, E-Commerce, Project Management, Business Strategy, Business Process, Branding, Brand Strategy, Invoicing

    ★ 4.1 (9) · Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Inteligencia Artificial para decisiones empresariales

    Skills you'll gain: Responsible AI, Data Ethics, Business Intelligence, Organizational Leadership, Business Analytics, Generative AI, Culture Transformation, AI Security, Data-Driven Decision-Making, Data Management, Artificial Intelligence, Natural Language Processing, Strategic Decision-Making, Analytics, Business Transformation, Predictive Modeling, Innovation, Organizational Change, Data Science, IT Service Management

    ★ 4.4 (30) · Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Hacer negocios con multinacionales y empresas en América Latina

    Skills you'll gain: Innovation, Environmental Social And Corporate Governance (ESG), Global Marketing, Corporate Sustainability, Strategic Partnership, New Business Development, Economic Development, Business Strategy, Sustainable Business, Strategic Thinking, Entrepreneurship, Corporate Strategy, Sustainable Development, Business Economics, Competitive Analysis, Thought Leadership, Growth Strategies, Economics, Natural Resource Management, Digital Transformation

    ★ 4.9 (262) · Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Generative AI: Boost Your Sales Career

    Skills you'll gain: Sales Development, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Personalized Campaigns, Generative AI, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, AI Personalization, ChatGPT, Email Marketing, Artificial Intelligence, Marketing Collateral, Proposal Writing, Forecasting

    ★ 4.8 (16) · Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Ética, cultura y perspectivas globales

    Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Decision Making, Culture, Cultural Diversity, Cultural Sensitivity, Global Marketing, Branding, Corporate Sustainability, Stakeholder Management, Intercultural Competence, Stakeholder Engagement, Stakeholder Analysis, Brand Management, Consumer Behaviour, Case Studies

    ★ 4.9 (105) · Beginner · Course · 1 - 3 Months

  • R

    Rutgers the State University of New Jersey

    Supply Market Analysis

    Skills you'll gain: Market Analysis, Supplier Risk Management, Supply Management, Supplier Management, Competitive Analysis, Strategic Sourcing, Supply Chain, Financial Analysis, Procurement, Market Dynamics, Supply Chain Management, Product Flow Diagram, Financial Statement Analysis, Market Opportunities, Risk Analysis, Market Share, Target Market, Financial Data, Competitive Intelligence, Financial Statements

    ★ 4.8 (167) · Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Crafting Personalized Content with Gen AI: Create a Campaign: Coursera
  • Proceso de gestión de marca estratégico: Tecnológico de Monterrey
  • Practical SAS Programming and Certification Review: SAS
  • Predictive Modeling, Model Fitting, and Regression Analysis: University of California, Irvine
  • Generative AI for Business - A Leaders' Handbook: Fractal Analytics
  • JSON and Natural Language Processing in PostgreSQL: University of Michigan
  • GetVirtual: How to Launch Your Online Business: University of California, Santa Cruz
  • Inteligencia Artificial para decisiones empresariales: Universidad de Palermo
  • Hacer negocios con multinacionales y empresas en América Latina: Universidad de los Andes
  • Generative AI: Boost Your Sales Career: IBM

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