• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University of Colorado System

    Homeland Security & Cybersecurity Connection - It's Not About the Terrorists

    Skills you'll gain: Infrastructure Security, Public Safety and National Security, Cybersecurity, Cyber Security Strategy, Security Management, Cyber Attacks, Cyber Security Policies, Threat Management, Computer Security, Policty Analysis, Research, and Development, World History

    4.7
    Rating, 4.7 out of 5 stars
    ·
    383 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create Digital Products with Visme

    Skills you'll gain: Marketing Design, Marketing Collateral, Graphic Design, Marketing Materials, Content Creation, Digital Content, Organizational Skills, Marketing, Collaborative Software, Data Sharing, Design and Product, Branding, Google Workspace, User Accounts, Advertising

    3.9
    Rating, 3.9 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Creating Engaging Content for Facebook

    Skills you'll gain: Content Scheduling, Social Media Marketing, Content Performance Analysis, Driving engagement, Social Media Campaigns, Social Media Analytics, Drive Engagement, Content Optimization, Video Production, Photo/Video Production and Technology, Workflow Management

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Master Class for Corporate Entrepreneurs

    Skills you'll gain: Proposal Development, Innovation, Proposal Writing, Market Opportunities, Entrepreneurship, Business Modeling, New Business Development, Entrepreneurial Finance, Corporate Finance, Overcoming Objections, New Product Development, Business Strategy, Commercialization, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    130 reviews

    Beginner · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Cybersecurity Foundations for Risk Management

    Skills you'll gain: Cyber Governance, Vulnerability Management, Cyber Attacks, Cybersecurity, Cyber Risk, Threat Management, Security Management, Vulnerability Assessments, Threat Detection, Cyber Security Strategy, Security Awareness, Cyber Operations, Cyber Security Policies, Risk Management Framework, Incident Response, Human Factors (Security)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    140 reviews

    Beginner · Course · 1 - 3 Months

  • U

    UiPath

    Automation Business Analysis - Concepts and Principles

    Skills you'll gain: Requirements Management, Robotic Process Automation, Requirements Elicitation, Business Process Automation, Requirements Analysis, User Requirements Documents, Business Requirements, Stakeholder Engagement, Business Analysis, Automation, Business Systems Analysis, Process Design, Business Process Modeling, Business Analysis Tools, Business Process, Process Analysis, Stakeholder Management, Stakeholder Communications, Functional Specification, Business Workflow Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 3 Months

  • H

    Howard University

    Business Problem Solving

    Skills you'll gain: Regression Analysis, Correlation Analysis, Spreadsheet Software, Business Analysis, Data-Driven Decision-Making, Data Modeling, Business Modeling, Business Analytics, Microsoft Excel, Business Solutions, Statistical Analysis, Mathematical Modeling, Data Analysis Software, Excel Formulas, Analysis, Statistical Methods, Forecasting, Data Analysis, Operations Research, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    33 reviews

    Intermediate · Specialization · 1 - 3 Months

  • U

    Universidad de Palermo

    Disrupción Digital

    Skills you'll gain: Business Strategies, Business Strategy, Digital Analysis, Business Planning, Technology Strategies, Strategic Planning, Digital Transformation, Innovation, Organizational Strategy, Business Transformation, Business Modeling, Emerging Technologies, Business Analysis Tools, Customer Relationship Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    51 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

    Skills you'll gain: Copywriting, Content Optimization, Search Engine Optimization, AI powered creativity, Target Audience, Content Creation, AI Enablement, Writing and Editing, Productivity Software, Brand Awareness, Marketing Automation, Generative AI, Driving engagement

    4
    Rating, 4 out of 5 stars
    ·
    58 reviews

    Beginner · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Business Application of Machine Learning and Artificial Intelligence in Healthcare

    Skills you'll gain: Journey Mapping, Decision Support Systems, Business Solutions, AI Product Strategy, Predictive Analytics, Data-Driven Decision-Making, Artificial Intelligence and Machine Learning (AI/ML), Analytics, Predictive Modeling, Customer Analysis, AI Integrations, Applied Machine Learning, Healthcare Industry Knowledge, Artificial Intelligence, Machine Learning, Machine Learning Algorithms, Model Evaluation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    84 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    SkillUp

    UX/UI Design Fundamentals: Usability and Visual Principles

    Skills you'll gain: User Research, UI/UX Research, User Interface and User Experience (UI/UX) Design, User Interface (UI), User Experience, UI/UX Strategy, Persona (User Experience), User Centered Design, Usability, User Flows, User Interface (UI) Design, Responsive Web Design, Graphic and Visual Design, Interactive Design, Interaction Design, Layout Design, Design Elements And Principles, Typography, Prototyping

    4.1
    Rating, 4.1 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • N

    New York University

    Climate Change and Human Rights

    Skills you'll gain: Case Law, Environmental Issue, Legal Proceedings, Legal Strategy, Social Justice, Environmental Policy, Lawsuits, Litigation and Civil Justice, Sustainable Development, Environmental Laws, Climate Change Adaptation, Advocacy, Climate Change Mitigation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    931 reviews

    Beginner · Course · 1 - 4 Weeks

1…212213214…481

In summary, here are 10 of our most popular marketing strategy courses

  • Homeland Security & Cybersecurity Connection - It's Not About the Terrorists: University of Colorado System
  • Create Digital Products with Visme: Coursera
  • Creating Engaging Content for Facebook: Coursera
  • Master Class for Corporate Entrepreneurs: University of Maryland, College Park
  • Cybersecurity Foundations for Risk Management: Kennesaw State University
  • Automation Business Analysis - Concepts and Principles: UiPath
  • Business Problem Solving: Howard University
  • Disrupción Digital: Universidad de Palermo
  • AI-Enhanced Copywriting: SurferSEO, Upword and Anyword: Coursera
  • Business Application of Machine Learning and Artificial Intelligence in Healthcare: Northeastern University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok