• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Preview
    Preview
    C

    Copenhagen Business School

    Business Models For Sustainability

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Stakeholder Engagement, Sustainable Development, Stakeholder Management, Business Modeling, Innovation, Sustainable Systems, Organizational Strategy, Stakeholder Analysis, Marketing Communications, Business Strategies, Business Transformation, Case Studies, Communication Planning, Environmental Issue, Social Impact, Systems Thinking, Strategic Partnership, Value Propositions

    4.6
    Rating, 4.6 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Legal Contracts and Agreements for Entrepreneurs

    Skills you'll gain: Commercial Laws, Risk Management, Entrepreneurial Finance, Legal Risk, Contract Negotiation, Entrepreneurship, Contract Management, Contract Review, Personal Injury Law, Legal Strategy, New Business Development, Civil Law, Intellectual Property, Contract Compliance, Insurance and Warranty Claims Processing, Fundraising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    133 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    The Theory of the Firm

    Skills you'll gain: Market Dynamics, Business Economics, Business, Economics, Business Operations, Supply And Demand, Operations, Business Strategy, Market Analysis, Competitive Analysis, Consumer Behaviour, Revenue Management, Entrepreneurship, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Politecnico di Milano

    FPGA computing systems: Background knowledge and introductory materials

    Skills you'll gain: Application Specific Integrated Circuits, Systems Design, Computer Architecture, System Design and Implementation, Hardware Architecture, Cloud Infrastructure, Distributed Computing, Computer Systems, Computing Platforms, System Configuration, Computational Logic, Design Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    247 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Artificial Intelligence

    Skills you'll gain: Responsible AI, Machine Learning Methods, Data Ethics, Artificial Intelligence, Machine Learning Algorithms, Generative AI, AI Product Strategy, Machine Learning, AI literacy, OpenAI, Anthropic Claude, Supervised Learning, Automation, Market Intelligence, Human Machine Interfaces, Emerging Technologies, Deep Learning, Human Factors

    4.4
    Rating, 4.4 out of 5 stars
    ·
    60 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Análisis de situaciones de negocio

    Skills you'll gain: Case Studies, Financial Analysis, Strategic Marketing, People Management, Strategic Decision-Making, Marketing Management, Corporate Strategy, Decision Making, Financial Statement Analysis, Business Analysis, Staff Management, Partnership Accounting, Strategic Thinking, Consumer Behaviour, Complex Problem Solving, Brand Management, Branding, Working Capital

    4.7
    Rating, 4.7 out of 5 stars
    ·
    161 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    User Interface Design: Principles, Prototyping, Practices

    Skills you'll gain: User Interface (UI), Prototyping, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, Usability, User Research, Interactive Design, Design Software, Design Strategies, Design, User Centered Design, User Experience Design, Visual Design, Usability Testing, Graphic and Visual Design Software, Figma (Design Software), Graphics Software, Graphic and Visual Design, Design Elements And Principles

    4.8
    Rating, 4.8 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Fundamentals of Customer Acquisition Management

    Skills you'll gain: Customer Acquisition Management, Data-Driven Marketing, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Customer Insights, Marketing Channel, Customer Analysis, Marketing Effectiveness, Brand Loyalty, Brand Strategy, Customer Relationship Building, Marketing Strategies, Campaign Management, Performance Measurement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Crea Videos para Redes Sociales con PicsArt

    Skills you'll gain: Marketing Budgets, Social Media Content, Photo/Video Production and Technology, Collaborative Software, Social Media Marketing, Content Creation, Video Editing, Social Media, Graphical Tools, Content Marketing, Marketing, Graphic and Visual Design Software, Graphic Design, Photo Editing

    3.9
    Rating, 3.9 out of 5 stars
    ·
    17 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Creating Engaging Content for Facebook

    Skills you'll gain: Content Scheduling, Social Media Marketing, Content Performance Analysis, Driving engagement, Social Media Campaigns, Social Media Analytics, Drive Engagement, Content Optimization, Video Production, Photo/Video Production and Technology, Workflow Management

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Leeds

    How to Get Into Robotics

    Skills you'll gain: Robotics, Automation, Automation Engineering, Artificial Intelligence, Manufacturing and Production, Engineering, Data Ethics, Biomedical Engineering, Computer Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    60 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    تصميم تجربة المستخدم من Google

    Skills you'll gain: Adobe XD, Prototyping, User Experience Design, Usability Testing, UI/UX Research, Figma (Design Software), User Experience, Experience Design, Presentations, Responsive Web Design, Information Architecture, User Story, Usability, Storyboarding, User Research, Design Research, Design, Visual Design, Persona (User Experience), User Interface and User Experience (UI/UX) Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    151 reviews

    Beginner · Professional Certificate · 3 - 6 Months

1…212213214…479

In summary, here are 10 of our most popular product marketing courses

  • Business Models For Sustainability: Copenhagen Business School
  • Legal Contracts and Agreements for Entrepreneurs: University of Maryland, College Park
  • The Theory of the Firm: University of Illinois Urbana-Champaign
  • FPGA computing systems: Background knowledge and introductory materials: Politecnico di Milano
  • Artificial Intelligence: Illinois Tech
  • Análisis de situaciones de negocio: IESE Business School
  • User Interface Design: Principles, Prototyping, Practices: Coursera
  • Fundamentals of Customer Acquisition Management: Coursera
  • Crea Videos para Redes Sociales con PicsArt: Coursera
  • Creating Engaging Content for Facebook: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok