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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Generative AI for Sales Professionals

    Skills you'll gain: Microsoft Copilot, Forecasting, Sales Enablement, Revenue Forecasting, Prompt Engineering, Sales Strategy, Customer Analysis, Data Cleansing, Sales Development, Sales, Sales Operations, Sales Management, Responsible AI, General Sales Practices, Sales Process, Sales Support, Sales Presentations, Customer Relationship Management (CRM) Software, Sales Pipelines, Data Ethics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    29 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Peking University

    真格—北大在线创业课堂

    Skills you'll gain: Business Planning, Team Building, Business Modeling, Entrepreneurship, Entrepreneurial Finance, Fundraising and Crowdsourcing, Marketing Strategies, Team Management, Talent Management, Legal Risk, Business Valuation, Proposal Development, Commercial Laws, Initiative and Leadership, Strategic Thinking, Innovation, Business Leadership, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    181 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U
    P

    Multiple educators

    Business Innovation and Digital Disruption

    Skills you'll gain: Storytelling, Data Storytelling, Solution Design, Conversion Funnel Analysis, Design Thinking, Business Strategies, Business Strategy, Sustainable Business, Brand Strategy, Process Design, Business Solutions, Technology Strategies, Brand Marketing, Business Planning, Digital Transformation, Strategic Thinking, Market Opportunities, Design Strategies, Design and Product, Innovation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    65 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Voice of the Customer (VoC): Enhancing Experiences

    Skills you'll gain: Customer experience improvement, User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Product Improvement, Continuous Improvement Process, Service Improvement, Data Collection, Surveys, Case Studies, Culture Transformation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    169 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Strategy II: Doing Business in The Global Economy

    Skills you'll gain: Business Strategy, Growth Strategies, New Business Development, Business Development, Corporate Strategy, Political Sciences, International Relations, Strategic Thinking, Strategic Planning, Go To Market Strategy, Strategic Partnership, Strategic Decision-Making, Supply Chain, Competitive Analysis, Mergers & Acquisitions, Market Opportunities, Cost Reduction, Decision Making, Risk Management

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    159 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Analíticas en Páginas Web

    Skills you'll gain: Web Analytics, Search Engine Marketing, Digital Analysis, Marketing Analytics, Digital Marketing Campaigns, Market Research, Digital Marketing, Data-Driven Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Customer Data Management, Marketing Effectiveness, Customer Insights, Consumer Behaviour, Customer Relationship Management (CRM) Software, Digital Advertising, Data Analysis, Customer Relationship Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Business Strategy: Creating Competitive Advantage

    Skills you'll gain: Strategic Planning, Growth Strategies, Strategic Communication, Business Consulting, Management Consulting, Stakeholder Communications, Contingency Planning, Competitive Analysis, Market Analysis, Market Share, Market Research, Scenario Testing, New Business Development, Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Computing, Ethics, and Society

    Skills you'll gain: Data Ethics, Security Awareness, Healthcare Ethics, Responsible AI, Ethical Standards And Conduct, Cybersecurity, Diversity Awareness, Generative AI, Artificial Intelligence, Diversity Training, Computer Science, Diversity Programs, digital literacy, Medical Privacy, Information Privacy, Diversity Equity and Inclusion Initiatives, Social Impact, AI Personalization, Media and Communications, Clinical Research Ethics

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    60 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Sensors for a Carbon Free World

    Skills you'll gain: Electrical Power, Power Electronics, Electrical Systems, Electrical Equipment, Torque (Physics), Electronic Components, Electric Power Systems, Basic Electrical Systems, Electrical Engineering, Semiconductors, Engineering, Scientific, and Technical Instruments, Mechanical Engineering, Machine Controls, Electronic Systems, Plant Operations and Management, Electronics, Engineering Calculations, High Voltage, Energy and Utilities, Thermal Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    96 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Analíticas y Métricas de Marketing

    Skills you'll gain: Web Analytics, Google Analytics, Conversion Funnel Analysis, Marketing Analytics, Digital Analysis, Digital Marketing, Business Metrics, Data-Driven Marketing, Target Audience, Digital Marketing Tools, Analytics, Customer Analysis, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    246 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Social Psychology of Attraction and Relationships

    Skills you'll gain: Relationship Building, Relationship Management, Psychology, Rapport Building, Social Sciences, Interpersonal Communications, Decision Intelligence, Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Management of Multinational and Cross-Cultural Teams

    Skills you'll gain: Virtual Teams, Team Leadership, Intercultural Competence, Diversity Awareness, Team Management, Cultural Diversity, Organizational Leadership, Diversity Training, Team Building, Diversity and Inclusion, Rapport Building, Cultural Sensitivity, Leadership, Leadership and Management, Cultural Responsiveness, Leadership Development, Team Performance Management, Drive Engagement, Team Collaboration, Interpersonal Communications

    4.7
    Rating, 4.7 out of 5 stars
    ·
    126 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Generative AI for Sales Professionals: Microsoft
  • 真格—北大在线创业课堂: Peking University
  • Business Innovation and Digital Disruption: Universidad de Palermo
  • Voice of the Customer (VoC): Enhancing Experiences: Coursera
  • Global Strategy II: Doing Business in The Global Economy: University of Illinois Urbana-Champaign
  • Analíticas en Páginas Web: Tecnológico de Monterrey
  • Business Strategy: Creating Competitive Advantage: IBM
  • Computing, Ethics, and Society: University of Colorado Boulder
  • Sensors for a Carbon Free World: University of Colorado Boulder
  • Analíticas y Métricas de Marketing: Tecnológico de Monterrey

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