• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • C

    Coursera

    AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

    Skills you'll gain: Copywriting, Content Optimization, Search Engine Optimization, AI powered creativity, Target Audience, Content Creation, AI Enablement, Writing and Editing, Productivity Software, Brand Awareness, Marketing Automation, Generative AI, Driving engagement

    ★ 4 (58) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • M

    Microsoft

    Marketing, Communication, and PR

    Skills you'll gain: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Communication Planning, Content Performance Analysis, Strategic Communication, Target Audience, Campaign Management, Promotions and Campaigns, Campaign Planning, Cross-Channel Marketing, Content Creation, User Research, Ethical Standards And Conduct

    ★ 4.8 (42) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • I

    Interactive Brokers

    Basics Economics

    Skills you'll gain: Supply And Demand, Market Dynamics, Consumer Behaviour, Economics, Business Economics, Resource Allocation, Production Process

    ★ 4.7 (33) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    Universitat Autònoma de Barcelona

    Ciudades en crisis y nuevas políticas urbanas

    Skills you'll gain: Community Development, Economics, Policy, and Social Studies, Innovation, Community Organizing, Social Justice, Social Studies, Socioeconomics, Public Policies, Social Sciences, Policy Analysis, Research, and Development, Social Impact, Policy Analysis, Public Affairs, Policy Development, Digital Transformation, Governance, Technology Strategies, Emerging Technologies

    ★ 4.7 (246) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • K

    Keller Williams

    Sales Fundamentals

    Skills you'll gain: Lead Generation, Value Propositions, Sales Development, Prospecting and Qualification, Sales Process, Real Estate Sales, Sales Prospecting, Sales Management, Booking (Sales), Customer Acquisition Management, Brand Marketing, Sales Pipelines, Branding, Market Opportunities, Social Media Content, Property and Real Estate, Brand Strategy, Property Management, Customer Relationship Management, Communication

    ★ 4.8 (32) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • I

    IBM

    GenAI for SEO: A Hands-On Playbook

    Skills you'll gain: Prompt Engineering, Keyword Research, Prompt Engineering Tools, Content Optimization, Google Gemini, Generative AI, Search Engine Optimization, Content Development and Management, AI Integrations, Content Strategy, AI Workflows, Digital Marketing

    ★ 4.9 (8) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Fundamentals of Data Visualization

    Skills you'll gain: Data Visualization, Data Visualization Software, Interactive Data Visualization, Visualization (Computer Graphics), User Centered Design, Data Presentation, Usability, Human Centered Design, Data Storytelling, Design Research, User Research, Graphic and Visual Design, Usability Testing, Quantitative Research, Design Elements And Principles

    ★ 4.6 (44) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Corporate Finance Institute

    Valuation Modeling

    Skills you'll gain: Business Valuation, Financial Modeling, Revenue Forecasting, Microsoft PowerPoint, Financial Statements, Sales Presentation, Financial Analysis, Oral Expression, Auditing, Sales Presentations, Verbal Communication Skills, Financial Auditing, Financial Forecasting, Presentations, Investment Banking, Equities, Forecasting, Corporate Finance, Microsoft Excel, Data Analysis

    ★ 4.9 (13) · Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • N

    National Taiwan University

    Introduction to Psychology

    Skills you'll gain: Human Development, Psychology, Mental Health Diseases and Disorders, Child Development, Psychological Evaluations, Human Learning, Learning Theory, Stress Management, Learning Strategies, Scientific Methods, Research

    ★ 4.6 (15) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Columbia University

    Advanced Topics in Derivative Pricing

    Skills you'll gain: Derivatives, Credit Risk, Securities (Finance), Financial Market, Portfolio Risk, Capital Markets, Risk Modeling, Risk Management, Portfolio Management, Financial Modeling, Mathematical Modeling, Probability Distribution, Computer Programming

    ★ 4.5 (32) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of California, Irvine

    Aspectos fundamentales de la gerencia

    Skills you'll gain: Management Training And Development, Staff Management, Business Management, People Management, Leadership and Management, Administration, Operations Management, Leadership Development, Operations, Leadership, Workforce Planning, Business Planning

    ★ 4.8 (739) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of California San Diego

    Designing, Running, and Analyzing Experiments

    Skills you'll gain: Statistical Analysis, Experimentation, Usability Testing, Usability, User Experience Design, Statistical Programming, Statistical Hypothesis Testing, Data Analysis, Statistical Methods, UI/UX Research, R Programming, User Experience, Data Collection, Human Computer Interaction, Statistics, Data Validation, Statistical Modeling, Regression Analysis, Logistic Regression

    ★ 3.6 (596) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…214215216…454

In summary, here are 10 of our most popular market research courses

  • AI-Enhanced Copywriting: SurferSEO, Upword and Anyword: Coursera
  • Marketing, Communication, and PR: Microsoft
  • Basics Economics: Interactive Brokers
  • Ciudades en crisis y nuevas políticas urbanas: Universitat Autònoma de Barcelona
  • Sales Fundamentals: Keller Williams
  • GenAI for SEO: A Hands-On Playbook: IBM
  • Fundamentals of Data Visualization: University of Colorado Boulder
  • Valuation Modeling: Corporate Finance Institute
  • Introduction to Psychology: National Taiwan University
  • Advanced Topics in Derivative Pricing: Columbia University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok