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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Preview
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    I

    IESE Business School

    Operations Management

    Skills you'll gain: Operations Management, Process Improvement, Performance Improvement, Process Improvement and Optimization, Process Design, Process Analysis, Operations, Business Process Improvement, Administration, Inventory Management, Process Management, Business Operations, Operational Analysis, Organizational Strategy, Operational Efficiency, Operational Performance Management, Workflow Management, Strategic Decision-Making, Inventory Control, Capacity Management

    4.8
    Rating, 4.8 out of 5 stars
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    48 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI and European Union Law: Navigating Regulatory Compliance

    Skills you'll gain: Responsible AI, Legal Technology, Risking, Legal Risk, Legal Research, Data Ethics, Law, Regulation, and Compliance, AI Workflows, Business Workflow Analysis, General Data Protection Regulation (GDPR), Regulation and Legal Compliance, Regulatory Compliance, Business Process Automation, Workflow Management, Compliance Management, Automation, Legal Strategy, AI Enablement, Research, Analysis

    4.3
    Rating, 4.3 out of 5 stars
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    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Glasgow

    Applied AI for Engineers and Scientists: Foundations

    Skills you'll gain: Model Training, Model Evaluation, Matlab, Data Preprocessing, Model Optimization, Scientific Visualization, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning Methods, Statistical Methods, Machine Learning Software, Mathematical Software, Statistical Machine Learning, Data Wrangling, Applied Mathematics, Data Validation, Data Processing, Mathematical Modeling, Artificial Neural Networks, Engineering Analysis, Engineering Design Process

    4.9
    Rating, 4.9 out of 5 stars
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    144 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Hacer negocios con multinacionales y empresas en América Latina

    Skills you'll gain: Innovation, Environmental Social And Corporate Governance (ESG), Global Marketing, Corporate Sustainability, New Business Development, Economic Development, Business Strategy, Sustainable Business, Strategic Thinking, Entrepreneurship, Corporate Strategy, Business Economics, Competitive Analysis, Business Strategies, Growth Strategies, Business, Economics, Natural Resource Management, Digital Transformation

    4.9
    Rating, 4.9 out of 5 stars
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    263 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Generative AI for Sales Professionals

    Skills you'll gain: Microsoft Copilot, Forecasting, Sales Enablement, Revenue Forecasting, Prompt Engineering, Sales Strategy, Customer Analysis, Data Cleansing, Sales Development, Sales, Sales Operations, Sales Management, Responsible AI, General Sales Practices, Sales Process, Sales Support, Sales Presentations, Customer Relationship Management (CRM) Software, Sales Pipelines, Data Ethics

    4.3
    Rating, 4.3 out of 5 stars
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    29 reviews

    Beginner · Specialization · 1 - 3 Months

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    P

    Peking University

    真格—北大在线创业课堂

    Skills you'll gain: Business Planning, Team Building, Business Modeling, Entrepreneurship, Entrepreneurial Finance, Fundraising and Crowdsourcing, Marketing Strategies, Team Management, Talent Management, Legal Risk, Business Valuation, Proposal Development, Commercial Laws, Initiative and Leadership, Strategic Thinking, Innovation, Business Leadership, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    181 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U
    P

    Multiple educators

    Business Innovation and Digital Disruption

    Skills you'll gain: Storytelling, Data Storytelling, Solution Design, Conversion Funnel Analysis, Design Thinking, Business Strategies, Business Strategy, Sustainable Business, Brand Strategy, Process Design, Business Solutions, Technology Strategies, Brand Marketing, Business Planning, Digital Transformation, Strategic Thinking, Market Opportunities, Design Strategies, Design and Product, Innovation

    4.5
    Rating, 4.5 out of 5 stars
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    65 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Strategy II: Doing Business in The Global Economy

    Skills you'll gain: Business Strategy, Growth Strategies, New Business Development, Business Development, Corporate Strategy, Political Sciences, International Relations, Strategic Thinking, Strategic Planning, Go To Market Strategy, Strategic Partnership, Strategic Decision-Making, Supply Chain, Competitive Analysis, Mergers & Acquisitions, Market Opportunities, Cost Reduction, Decision Making, Risk Management

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
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    159 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Self Publish Your Book on Amazon Kindle Direct Publishing

    Skills you'll gain: Keyword Research, Digital Publishing, Content Optimization, Search Engine Optimization, Intellectual Property, Layout Design, Account Management, Accounting

    4.4
    Rating, 4.4 out of 5 stars
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    98 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    U

    University of Arizona

    Biosphere 2 Science for the Future of Our Planet

    Skills you'll gain: Water Resources, Climate Change Programs, Hydrology, Environmental Science, Biology, Water Resource Management, Environmental Issue, Environment and Resource Management, Environmental Monitoring, Water Sustainability, Life Sciences, Sustainable Systems, Natural Resource Management, Systems Thinking, Climate Change Adaptation, Microbiology, Experimentation, Research

    4.9
    Rating, 4.9 out of 5 stars
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    145 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Gender Analytics for Innovation

    Skills you'll gain: Diversity Awareness, Diversity and Inclusion, Gap Analysis, Innovation, Organizational Effectiveness, Business Analytics, Analysis, Financial Inclusion, Diversity Equity and Inclusion Initiatives, Market Opportunities, Social Justice, Workplace inclusivity, Organizational Change, Leadership Development, Product Development, Risk Mitigation

    4.8
    Rating, 4.8 out of 5 stars
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    348 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Voice of the Customer (VoC): Enhancing Experiences

    Skills you'll gain: Customer experience improvement, User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Product Improvement, Continuous Improvement Process, Service Improvement, Data Collection, Surveys, Case Studies, Culture Transformation

    4.7
    Rating, 4.7 out of 5 stars
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    169 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • Operations Management: IESE Business School
  • AI and European Union Law: Navigating Regulatory Compliance: Coursera
  • Applied AI for Engineers and Scientists: Foundations: University of Glasgow
  • Hacer negocios con multinacionales y empresas en América Latina: Universidad de los Andes
  • Generative AI for Sales Professionals: Microsoft
  • 真格—北大在线创业课堂: Peking University
  • Business Innovation and Digital Disruption: Universidad de Palermo
  • Global Strategy II: Doing Business in The Global Economy: University of Illinois Urbana-Champaign
  • Self Publish Your Book on Amazon Kindle Direct Publishing: Coursera
  • Biosphere 2 Science for the Future of Our Planet: University of Arizona

Skills you can learn in Marketing

Market (economics) (28)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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