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Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • Status: New
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    Sage Publications

    Channel Management and Retail Strategies

    Skills you'll gain: Retail Sales, Conflict Management, Retail Store Operations, Cross-Channel Marketing, Market Dynamics, Sales Strategy, E-Commerce, Coordinating, Market Analysis, Business-To-Consumer, Supplier Performance Management, Customer Analysis, Vendor Management, Performance Measurement, Strategic Partnership, Performance Management, Systems Analysis, Performance Analysis, Performance Improvement, Model Evaluation

    Intermediate · Course · 1 - 3 Months

  • Status: New
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    Sage Publications

    Applied Regression Techniques and Diagnostics in Stata

    Skills you'll gain: Logistic Regression, Stata, STATA (Software), Statistical Analysis, Statistical Modeling, Regression Analysis, Statistical Methods, Statistical Programming, Statistical Software, Analysis, Statistical Inference, Time Series Analysis and Forecasting, Model Evaluation, Statistical Hypothesis Testing, Data Analysis, Structural Analysis, Plot (Graphics)

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    SkillUp

    Product Management: Foundations & Stakeholder Collaboration

    Skills you'll gain: Innovation, Product Management, Drive Engagement, Product Marketing, Product Development, Stakeholder Engagement, Competitive Analysis, Product Planning, Communication Planning, Product Strategy, Business Strategy, Business Development, Product Lifecycle Management, Ideation, Market Analysis, Product Knowledge, Communication, Stakeholder Management, Media and Communications, Leadership

    4.6
    Rating, 4.6 out of 5 stars
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    384 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Pennsylvania

    AI Applications in Marketing and Finance

    Skills you'll gain: AI Personalization, Fraud detection, Big Data, Credit Risk, Risk Management, Risk Modeling, Artificial Intelligence and Machine Learning (AI/ML), Personalized Service, Digital Transformation, Data-Driven Marketing, Customer Insights, Machine Learning, Marketing Analytics, Machine Learning Methods, Customer Engagement, Risk Analysis, Driving engagement, Data-Driven Decision-Making, Applied Machine Learning, Financial Data

    4.6
    Rating, 4.6 out of 5 stars
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    503 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Imperial College London

    Foundations of Public Health Practice: The Public Health Approach

    Skills you'll gain: Public Health, Public Health and Disease Prevention, Health Equity, Health Disparities, Healthcare Ethics, Preventative Care, Social Determinants Of Health, Health Policy, Political Sciences, Socioeconomics, Ethical Standards And Conduct, Diagnostic Tests

    4.8
    Rating, 4.8 out of 5 stars
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    541 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    U

    University of Houston

    Math behind Moneyball

    Skills you'll gain: Probability & Statistics, Statistical Methods, Statistics, Microsoft Excel, Predictive Analytics, Game Theory, Spreadsheet Software, Predictive Modeling, Excel Formulas, Pivot Tables And Charts, Regression Analysis, Statistical Analysis, Statistical Modeling, Advanced Analytics, Data-Driven Decision-Making, Data Analysis, Analytics, Data Analysis Software, Simulations, Probability

    4.5
    Rating, 4.5 out of 5 stars
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    98 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
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    J

    John Wiley & Sons

    Gameplay Mechanics and Interactive Systems in Game Design

    Skills you'll gain: Game Design, Video Game Development, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, UI Components, Animation and Game Design, Interactive Design, Interaction Design, Experience Design, User Experience, Systems Design, Human Factors, Augmented and Virtual Reality (AR/VR), Storytelling, Game Theory

    Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Master of Science in Data Science

    Skills you'll gain: Prompt Engineering, New Product Development, Model Based Systems Engineering, Model Evaluation, Generative AI, Financial Statement Analysis, Sustainable Business, Data Mining, Field-Programmable Gate Array (FPGA), Delegation Skills, Strategic Decision-Making, Real-Time Operating Systems, Object Oriented Design, Sampling (Statistics), Failure Analysis, Data Ethics, Goal Setting, Database Design, Data Visualization, Supervised Learning

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    UX Design Fundamentals

    Skills you'll gain: User Interface and User Experience (UI/UX) Design, User Experience, User Experience Design, User Interface (UI), Adobe XD, User Interface (UI) Design, User Centered Design, Interaction Design, Prototyping, Wireframing, User Research, Design Research, User Flows, Application Design, Information Architecture, Ideation, Adobe InDesign, Adobe Illustrator

    4.8
    Rating, 4.8 out of 5 stars
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    2.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
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    Microsoft

    Microsoft Fabric Data Engineer

    Skills you'll gain: Data Modeling, Dataflow, Data Pipelines, Data Lakes, Data Integration, Power BI, Data Manipulation, Data Mapping, Real Time Data, Data Infrastructure, Data Warehousing, Star Schema, Data Cleansing, Microsoft Power Platform, Database Design, Data Quality, Data Transformation, Data Wrangling, Extract, Transform, Load, Dependency Analysis

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Planificación y estrategia de marketing digital

    Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Digital Brand Strategy, Digital Analysis, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Digital Marketing Tools, Marketing Communications, Digital Advertising, Social Media Analytics, Social Media Strategy, Digital Transformation, Online Advertising, Customer Retention, Customer Relationship Building, Content Strategy

    4.8
    Rating, 4.8 out of 5 stars
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    277 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
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    Pearson

    Industry and Competitor Analysis

    Skills you'll gain: Competitive Analysis, Market Analysis, Business Strategy, Competitive Intelligence, Strategic Thinking, Market Dynamics, Market Intelligence, Strategic Decision-Making, Market Opportunities, Market Research, Analysis

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media analytics courses

  • Channel Management and Retail Strategies: Sage Publications
  • Applied Regression Techniques and Diagnostics in Stata: Sage Publications
  • Product Management: Foundations & Stakeholder Collaboration: SkillUp
  • AI Applications in Marketing and Finance: University of Pennsylvania
  • Foundations of Public Health Practice: The Public Health Approach: Imperial College London
  • Math behind Moneyball: University of Houston
  • Gameplay Mechanics and Interactive Systems in Game Design: John Wiley & Sons
  • Master of Science in Data Science: University of Colorado Boulder
  • UX Design Fundamentals: California Institute of the Arts
  • Microsoft Fabric Data Engineer: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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