• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • S

    S.P. Jain Institute of Management and Research

    Data Analysis

    Skills you'll gain: Descriptive Statistics, Data Analysis, Analytics, Analysis, Quantitative Research, Sampling (Statistics), Probability & Statistics, Data Literacy, Data Analysis Software, Descriptive Analytics, Business Analytics, Business Mathematics, Analytical Skills, Statistical Analysis, Statistics, Business Research, Regression Analysis, Data-Driven Decision-Making, Statistical Methods, Statistical Hypothesis Testing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Google Chat

    Skills you'll gain: Google Workspace, Collaborative Software, Collaboration, Productivity Software, Internal Communications, Business Communication, Communication, Business Solutions, Spreadsheet Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    60 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Alex Genadinik

    AI For Business Productivity - 2026

    Skills you'll gain: Prompt Engineering, Overcoming Objections, Closing (Sales), Rapport Building, Business Ethics, B2B Sales, Vibe coding, Prompt Patterns, Data Ethics, Price Negotiation, Content Performance Analysis, Negotiation, LLM Application, ChatGPT, AI Personalization, Generative AI Agents, Video Production, Artificial Intelligence, Generative AI, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    24 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Maryland, College Park

    AI Applications in Accounting and Finance

    Skills you'll gain: Unstructured Data, Applied Machine Learning, Financial Data, Financial Statement Analysis, Image Analysis, Finance, Financial Analysis, Accounting, Emerging Technologies, Artificial Intelligence, Text Mining, Machine Learning, Social Media Analytics, AI Integrations, Data-Driven Decision-Making, Natural Language Processing, Model Evaluation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Six Sigma White Belt

    Skills you'll gain: Root Cause Analysis, Six Sigma Methodology, Lean Six Sigma, Quality Improvement, Quality Management, Kaizen Methodology, Lean Methodologies, Quality Management Systems, Process Improvement, Pareto Chart, Quality Control, Statistical Process Controls, Data Analysis, Analysis, Microsoft Excel, Correlation Analysis, Diagram Design, Prioritization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    88 reviews

    Intermediate · Course · 1 - 3 Months

  • S

    Starweaver

    Global Business Communication

    Skills you'll gain: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Data Visualization, Concision, Data Presentation, Sales Presentation, Sales Strategy, Sales Presentations, Team Collaboration, Customer Relationship Management (CRM) Software, Writing, Cultural Sensitivity, Persuasive Communication, Business Communication, Communication Strategies, Technical Communication, Communication, Marketing Communications

    4.4
    Rating, 4.4 out of 5 stars
    ·
    36 reviews

    Intermediate · Specialization · 1 - 3 Months

  • M

    Michigan State University

    Getting Your Film off the Ground

    Skills you'll gain: Fundraising and Crowdsourcing, Grant Writing, Fundraising, Grant Applications, Digital Media Strategy, Digital Brand Strategy, Social Media Content, Social Media, Social Media Strategy, Stakeholder Engagement, Social Media Marketing, Brand Marketing, Web Presence, Campaign Planning, Content Strategy, Drive Engagement, Content Creation, Prospecting and Qualification

    4.5
    Rating, 4.5 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 3 Months

  • F

    Fractal Analytics

    Insights of Power BI

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Modeling, Data Visualization Software, Data Visualization, Data Transformation, Data Cleansing, Business Intelligence, Interactive Data Visualization, Data Manipulation, Star Schema, Dashboard, Data Analysis, Dashboard Creation, Report Writing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Developing Data Models with LookML

    Skills you'll gain: Looker (Software), Data Modeling, Dashboard, Dashboard Creation, Performance Tuning, Business Intelligence Software, SQL, Data Analysis, Data Persistence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    72 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Exploratory Data Analysis With Python and Pandas

    Skills you'll gain: Exploratory Data Analysis, Correlation Analysis, Plot (Graphics), Matplotlib, Seaborn, Data Cleansing, Data Visualization, Pandas (Python Package), Data Analysis, Data Manipulation, NumPy, Data Science, Statistical Analysis, Data Wrangling, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    445 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

    Skills you'll gain: Copywriting, Content Optimization, Search Engine Optimization, AI powered creativity, Target Audience, Content Creation, AI Enablement, Writing and Editing, Productivity Software, Brand Awareness, Marketing Automation, Generative AI, Driving engagement

    4
    Rating, 4 out of 5 stars
    ·
    58 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    CRM: Analyze, Apply & Optimize Customer Success

    Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Retention, Customer Relationship Building, Brand Loyalty, Customer experience improvement, Marketing Automation, Customer Insights, Value Propositions, Portfolio Management, Data-Driven Marketing, Automation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    19 reviews

    Mixed · Course · 1 - 4 Weeks

1…218219220…493

In summary, here are 10 of our most popular marketing analytics courses

  • Data Analysis: S.P. Jain Institute of Management and Research
  • Google Chat: Google Cloud
  • AI For Business Productivity - 2026: Alex Genadinik
  • AI Applications in Accounting and Finance: University of Maryland, College Park
  • Six Sigma White Belt: Packt
  • Global Business Communication: Starweaver
  • Getting Your Film off the Ground : Michigan State University
  • Insights of Power BI: Fractal Analytics
  • Developing Data Models with LookML: Google Cloud
  • Exploratory Data Analysis With Python and Pandas: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok