Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Generative AI, Data Analysis, Data Analysis Software, Advanced Analytics, Analytics, Predictive Analytics, Data Preprocessing
★ 4.7 (26) · Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Search Engine Optimization, Content Management, Content Management Systems, Web Content, Web Design, Web Presence, Information Architecture, Web Design and Development, Goal Setting, Digital Publishing, Editing, Writing and Editing, Photo Editing
★ 4.7 (87) · Beginner · Guided Project · Less Than 2 Hours
University of Maryland, College Park
Skills you'll gain: Unstructured Data, Applied Machine Learning, Financial Data, Financial Statement Analysis, Image Analysis, Finance, Financial Analysis, Accounting, Emerging Technologies, Artificial Intelligence, Text Mining, Machine Learning, Social Media Analytics, AI Integrations, Data-Driven Decision-Making, Natural Language Processing, Model Evaluation
★ 4.4 (10) · Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Deep Learning, Convolutional Neural Networks, Health Informatics, Autoencoders, Recurrent Neural Networks (RNNs), Generative AI, Image Analysis, Machine Learning Methods, Embeddings, Generative Model Architectures, Machine Learning, Applied Machine Learning, Machine Learning Algorithms, Model Deployment, Artificial Neural Networks, Supervised Learning, Model Evaluation, Artificial Intelligence and Machine Learning (AI/ML), Health Care, Big Data
★ 3.3 (51) · Advanced · Specialization · 1 - 3 Months

Splunk Inc.
Skills you'll gain: Splunk, Dashboard Creation, Data Modeling, Dashboard, Pivot Tables And Charts, Interactive Data Visualization, Data Management, Data Mapping, Model Optimization, Performance Tuning, Incident Management, Query Languages, Information Management, Computer Security Incident Management, Event Monitoring, Geospatial Information and Technology, Big Data, Business Intelligence, Data Analysis, Business Analytics
★ 4.6 (51) · Intermediate · Specialization · 1 - 3 Months

University of California San Diego
Skills you'll gain: Data Ethics, Interactive Learning, Big Data, Cybersecurity, Student Engagement, Pedagogy, General Networking, Blockchain, Digital pedagogy, Algorithms, Data Security, Teaching, digital literacy, Cryptography, Spatial Data Analysis, Technical Communication, Diversity Awareness, Education Software and Technology, Distributed Computing, Diversity Equity and Inclusion Initiatives
★ 4.6 (63) · Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Request for Proposal, Request For Quotation (RFQ), Strategic Sourcing, Document Management, Supplier Management, Purchasing, Procurement, Business Writing, Cost Benefit Analysis, Vendor Management, Business Communication, Market Research, Cost Management, Risk Analysis, Spreadsheet Software, Workflow Management, Financial Analysis, Data-Driven Decision-Making, Contract Compliance, Data Analysis
★ 3.5 (24) · Intermediate · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: Google Cloud Platform, Data Lakes, Data Pipelines, Dataflow, Data Processing, Apache Spark, Model Deployment, Big Data, Tensorflow, Systems Design, Extract, Transform, Load, Apache Hadoop, Data Infrastructure, Real Time Data, Data Integration, Data Warehousing, Metadata Management, Data Architecture, Data Migration, Unstructured Data
★ 4.7 (817) · Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Rmarkdown, Plot (Graphics), Box Plots, Descriptive Statistics, Scatter Plots, Histogram, Scientific Visualization, Jupyter, Matplotlib, Statistical Visualization, Data Manipulation, R (Software), Statistical Hypothesis Testing, Regression Analysis, Correlation Analysis, Data Visualization, Statistical Methods, Data Analysis, R Programming, Python Programming
★ 3.9 (25) · Beginner · Specialization · 3 - 6 Months

Microsoft
Skills you'll gain: Power BI, Data-Driven Decision-Making, Data Analysis, Extract, Transform, Load, Business Intelligence, Data Collection, Data Transformation
★ 4.4 (40) · Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Verification And Validation, Work Breakdown Structure, Requirements Management, Requirements Analysis, Coordination, Functional Requirement, Product Quality (QA/QC), Interpersonal Communications, Augmented and Virtual Reality (AR/VR), Strategic Thinking, Technology Strategies, Quality Assurance and Control, Strategic Communication, Strategic Leadership, Stakeholder Engagement, Internal Communications, Business Requirements, Project Management Life Cycle, Business Metrics, Software Development Methodologies
★ 4.8 (51) · Intermediate · Specialization · 1 - 3 Months

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Recruitment, Talent Recruitment, Professional Networking, Diversity Equity and Inclusion Initiatives, Diversity Training, Applicant Tracking Systems, Workplace inclusivity, Diversity and Inclusion, Recruitment Strategies, Relationship Building, Talent Acquisition, Diversity Awareness, Diversity Programs, Cultural Diversity, Talent Pipelining, Full Cycle Recruitment, Drive Engagement, Talent Sourcing, Branding, Communication
★ 4.7 (33) · Beginner · Specialization · 1 - 3 Months