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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Create Customer Personas in Canva

    Skills you'll gain: Customer Analysis, Persona Development, Customer Relationship Management, Customer Insights, Target Audience, Target Market, Marketing Strategies, Marketing Planning, Consumer Behaviour, Social Media, Product Knowledge, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    33 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Pohang University of Science and Technology(POSTECH)

    Programming with Cloud IoT Platforms

    Skills you'll gain: Internet Of Things, Cloud Applications, Cloud Development, Cloud Platforms, IBM Cloud, Application Development, Cloud Services, Cloud Technologies, Cloud Computing, Google Cloud Platform, Cloud-Based Integration, Microsoft Azure, AI Integrations, Amazon Web Services, Emerging Technologies, Network Protocols, Dataflow

    4.3
    Rating, 4.3 out of 5 stars
    ·
    323 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Business intelligence and data warehousing

    Skills you'll gain: Data Warehousing, Extract, Transform, Load, Business Intelligence, Data Mining, Big Data, Predictive Analytics, Analytics, Data Modeling, MySQL, Apache Hadoop, Data Integration, Star Schema, Unstructured Data, Database Design, Data Processing, SQL, Classification Algorithms

    3.9
    Rating, 3.9 out of 5 stars
    ·
    104 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Building a Hiring Plan by Analyzing Past Data in Sheets

    Skills you'll gain: People Analytics, Workforce Planning, Job Analysis, Human Resource Strategy, Talent Sourcing, Human Resources Management and Planning, Human Resources, Workforce Management, Google Sheets, Talent Recruitment, Consolidation, Talent Acquisition, Compensation Analysis, Full Cycle Recruitment, Recruitment Strategies, Recruitment, Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • B

    Birla Institute of Technology & Science, Pilani

    Introduction to Bioinformatics

    Skills you'll gain: Bioinformatics, Data Management, Clinical Data Management, Precision Medicine, Data Analysis, Data Mining, Applied Machine Learning, Unsupervised Learning, Cell Biology, Scientific Visualization, Large Language Modeling, LLM Application, Network Model, Data Preprocessing, Correlation Analysis, Chemical and Biomedical Engineering, Dimensionality Reduction, Computational Thinking, Markov Model, Algorithms

    Build toward a degree

    3.8
    Rating, 3.8 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Aptly

    Google Search Advertising Foundations

    Skills you'll gain: Google Ads, Advertising Campaigns, Performance Metric, Search Engine Marketing, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Measurement, Online Advertising, Digital Advertising, Advertising, Campaign Planning, Copywriting, Marketing Strategies, Bidding, Asset Management, Quality Assessment, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • S

    SkillUp

    Software Development on SAP HANA

    Skills you'll gain: SAP S/4HANA, Data Modeling, SAP Applications, Data Warehousing, Systems Architecture, Data Architecture, Enterprise Resource Planning, Functional Requirement, Software Development Tools, Data Migration, Application Deployment, Cloud Deployment, Organizational Structure, Compliance Reporting

    4.4
    Rating, 4.4 out of 5 stars
    ·
    68 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea una cuenta de negocio en Instagram

    Skills you'll gain: Instagram, Social Media, Social Media Management, Social Media Marketing, Advertising, Target Audience, Social Media Content, Facebook, Social Media Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Market Research and Analysis for Tech Industries

    Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Business Research, Customer Analysis, Marketing Psychology, Market Analysis, Marketing, Marketing Planning, Data-Driven Marketing, Behavioral Economics, Target Market, Customer Insights, Marketing Strategy and Techniques, Strategic Marketing, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • S

    Simplilearn

    Search Engine Optimization

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Digital Marketing Tools, Google Ads, Google Analytics, Keyword Research, Digital Marketing, Content Optimization, User Experience

    4
    Rating, 4 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Austral

    Conceptos base para el estudio del medio ambiente

    Skills you'll gain: Environmental Science, Chemistry, Biology, Data Literacy, Environmental Monitoring, Environment, Data Analysis, Sustainable Development, Life Sciences, Statistical Analysis, Environmental Issue, Natural Resource Management, Descriptive Statistics, Biotechnology, Cell Biology, Physics, Climate Change Mitigation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    532 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fractal Analytics

    Generative AI for Business - A Leaders' Handbook

    Skills you'll gain: Generative AI, AI Product Strategy, Generative Adversarial Networks (GANs), Business Leadership, Responsible AI, Strategic Leadership, Key Performance Indicators (KPIs), AI Integrations, Corporate Strategy, Data Ethics, Customer Engagement, Governance, Data Governance

    4.2
    Rating, 4.2 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Create Customer Personas in Canva: Coursera
  • Programming with Cloud IoT Platforms: Pohang University of Science and Technology(POSTECH)
  • Business intelligence and data warehousing: Universidad Nacional Autónoma de México
  • Building a Hiring Plan by Analyzing Past Data in Sheets: Coursera
  • Introduction to Bioinformatics: Birla Institute of Technology & Science, Pilani
  • Google Search Advertising Foundations: Aptly
  • Software Development on SAP HANA: SkillUp
  • Crea una cuenta de negocio en Instagram: Coursera
  • Market Research and Analysis for Tech Industries: University of Colorado Boulder
  • Search Engine Optimization: Simplilearn

Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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