• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    GenAI for Data Analysts

    Skills you'll gain: Generative AI, Data Analysis, Data Analysis Software, Advanced Analytics, Analytics, Predictive Analytics, Data Preprocessing

    ★ 4.7 (26) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Create a website with MailChimp

    Skills you'll gain: Search Engine Optimization, Content Management, Content Management Systems, Web Content, Web Design, Web Presence, Information Architecture, Web Design and Development, Goal Setting, Digital Publishing, Editing, Writing and Editing, Photo Editing

    ★ 4.7 (87) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Maryland, College Park

    AI Applications in Accounting and Finance

    Skills you'll gain: Unstructured Data, Applied Machine Learning, Financial Data, Financial Statement Analysis, Image Analysis, Finance, Financial Analysis, Accounting, Emerging Technologies, Artificial Intelligence, Text Mining, Machine Learning, Social Media Analytics, AI Integrations, Data-Driven Decision-Making, Natural Language Processing, Model Evaluation

    ★ 4.4 (10) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Deep Learning for Healthcare

    Skills you'll gain: Deep Learning, Convolutional Neural Networks, Health Informatics, Autoencoders, Recurrent Neural Networks (RNNs), Generative AI, Image Analysis, Machine Learning Methods, Embeddings, Generative Model Architectures, Machine Learning, Applied Machine Learning, Machine Learning Algorithms, Model Deployment, Artificial Neural Networks, Supervised Learning, Model Evaluation, Artificial Intelligence and Machine Learning (AI/ML), Health Care, Big Data

    ★ 3.3 (51) · Advanced · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • S

    Splunk Inc.

    Splunk Knowledge Manager

    Skills you'll gain: Splunk, Dashboard Creation, Data Modeling, Dashboard, Pivot Tables And Charts, Interactive Data Visualization, Data Management, Data Mapping, Model Optimization, Performance Tuning, Incident Management, Query Languages, Information Management, Computer Security Incident Management, Event Monitoring, Geospatial Information and Technology, Big Data, Business Intelligence, Data Analysis, Business Analytics

    ★ 4.6 (51) · Intermediate · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of California San Diego

    Teaching Impacts of Technology in K-12 Education

    Skills you'll gain: Data Ethics, Interactive Learning, Big Data, Cybersecurity, Student Engagement, Pedagogy, General Networking, Blockchain, Digital pedagogy, Algorithms, Data Security, Teaching, digital literacy, Cryptography, Spatial Data Analysis, Technical Communication, Diversity Awareness, Education Software and Technology, Distributed Computing, Diversity Equity and Inclusion Initiatives

    ★ 4.6 (63) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Procurement & Sourcing Operations

    Skills you'll gain: Request for Proposal, Request For Quotation (RFQ), Strategic Sourcing, Document Management, Supplier Management, Purchasing, Procurement, Business Writing, Cost Benefit Analysis, Vendor Management, Business Communication, Market Research, Cost Management, Risk Analysis, Spreadsheet Software, Workflow Management, Financial Analysis, Data-Driven Decision-Making, Contract Compliance, Data Analysis

    ★ 3.5 (24) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Preparing for Google Cloud Certification: Cloud Data Engineer Professional Certificate en Español

    Skills you'll gain: Google Cloud Platform, Data Lakes, Data Pipelines, Dataflow, Data Processing, Apache Spark, Model Deployment, Big Data, Tensorflow, Systems Design, Extract, Transform, Load, Apache Hadoop, Data Infrastructure, Real Time Data, Data Integration, Data Warehousing, Metadata Management, Data Architecture, Data Migration, Unstructured Data

    ★ 4.7 (817) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Codio

    Data Science and Analysis Tools - from Jupyter to R Markdown

    Skills you'll gain: Rmarkdown, Plot (Graphics), Box Plots, Descriptive Statistics, Scatter Plots, Histogram, Scientific Visualization, Jupyter, Matplotlib, Statistical Visualization, Data Manipulation, R (Software), Statistical Hypothesis Testing, Regression Analysis, Correlation Analysis, Data Visualization, Statistical Methods, Data Analysis, R Programming, Python Programming

    ★ 3.9 (25) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • M

    Microsoft

    Unlock the Power of Data with Power BI

    Skills you'll gain: Power BI, Data-Driven Decision-Making, Data Analysis, Extract, Transform, Load, Business Intelligence, Data Collection, Data Transformation

    ★ 4.4 (40) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    AI Project Leadership: Definition to Delivery

    Skills you'll gain: Verification And Validation, Work Breakdown Structure, Requirements Management, Requirements Analysis, Coordination, Functional Requirement, Product Quality (QA/QC), Interpersonal Communications, Augmented and Virtual Reality (AR/VR), Strategic Thinking, Technology Strategies, Quality Assurance and Control, Strategic Communication, Strategic Leadership, Stakeholder Engagement, Internal Communications, Business Requirements, Project Management Life Cycle, Business Metrics, Software Development Methodologies

    ★ 4.8 (51) · Intermediate · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • A

    Automatic Data Processing, Inc. (ADP)

    Candidate Experience and Employer Branding

    Skills you'll gain: Recruitment, Talent Recruitment, Professional Networking, Diversity Equity and Inclusion Initiatives, Diversity Training, Applicant Tracking Systems, Workplace inclusivity, Diversity and Inclusion, Recruitment Strategies, Relationship Building, Talent Acquisition, Diversity Awareness, Diversity Programs, Cultural Diversity, Talent Pipelining, Full Cycle Recruitment, Drive Engagement, Talent Sourcing, Branding, Communication

    ★ 4.7 (33) · Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
1…218219220…540

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok