• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    I

    Imperial College London

    Health Coaching Conversations

    Skills you'll gain: Health And Wellness Coaching, Patient Communication, Motivational Interviewing, Patient Education And Counseling, Patient-centered Care, Health Promotion, Coaching, Goal Setting, Health Care, Communication, Empowerment, Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    118 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Innovating with the Business Model Canvas

    Skills you'll gain: Design Thinking, Innovation, Journey Mapping, Process Design, Business Modeling, Business Architecture, Business Process, Business Strategy, Strategic Partnership, Growth Strategies, Customer Analysis, Value Propositions, Product Management, Resource Allocation, Customer Relationship Building, Customer Relationship Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    323 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Tu consultorio de Coaching en las ondas

    Skills you'll gain: Team Leadership, Conflict Management, Team Management, Employee Coaching, Change Management, Expectation Management, Constructive Feedback, Diversity and Inclusion, Organizational Change, Coaching, Teamwork, Verbal Communication Skills, Leadership, Communication Strategies, Communication, Proactivity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    511 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Create and Finance a Short Documentary Film

    Skills you'll gain: Cinematography, Video Editing, Videography, Post-Production, Video Production, Storytelling, Proposal Writing, Proposal Development, Target Audience, Presentations, Visual Storytelling, Target Market, Writing, Sales Presentations, Editing, Promotional Strategies, Marketing, Concision, Creativity, Program Standards

    3.8
    Rating, 3.8 out of 5 stars
    ·
    10 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Optimizing Diversity on Teams

    Skills you'll gain: Diversity Programs, Diversity Training, Diversity and Inclusion, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Cultural Diversity, Team Management, Team Building, Workplace inclusivity, Team Performance Management, Conflict Management, Culture

    4.4
    Rating, 4.4 out of 5 stars
    ·
    184 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    K

    Knowledge Accelerators

    Cybersecurity Awareness Essentials for Employees

    Skills you'll gain: Cyber Security Policies, AI Security, Cybersecurity, Threat Management, Cyber Attacks, Cyber Risk, Email Security, Endpoint Security, Mobile Security, Remote Access Systems, Multi-Factor Authentication, Artificial Intelligence, Cloud Computing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IIT Bombay

    Design Thinking and Innovation

    Skills you'll gain: Design Thinking, User Research, Ideation, Prototyping, Human Centered Design, Design Research, Research and Design, Product Design, Sustainable Business, Innovation, Brainstorming, User Centered Design, Creative Thinking, Empathy, User Feedback, Product Development, Case Studies, Cultural Responsiveness, Collaboration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    74 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Get Started with HubSpot

    Skills you'll gain: HubSpot CRM, Team Building, Customer Relationship Management (CRM) Software, Team Management, Customer Relationship Management, Email Automation, Business Reporting, Management Reporting, Marketing Automation, Email Marketing, Sales Development, Customer Service, Sales Support

    4.3
    Rating, 4.3 out of 5 stars
    ·
    27 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Ética y Gobierno Corporativo

    Skills you'll gain: Governance, Corporate Sustainability, Business Ethics, Environmental Social And Corporate Governance (ESG), Sustainable Business, Corporate Strategy, Business Strategies, Sustainability Reporting, Sustainable Development, Customer Advocacy, Ethical Standards And Conduct, Environmental Issue, Environmental Regulations, Business Reporting, Corporate Communications, Strategic Communication, Environment and Resource Management, Stakeholder Management, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    306 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Create Engaging Video with Google Vids

    Skills you'll gain: Storytelling, Video Production, Photo/Video Production and Technology, Video Editing, Visual Storytelling, Google Gemini, Generative AI, AI powered creativity, Multimedia, Media Production

    4.4
    Rating, 4.4 out of 5 stars
    ·
    92 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create a Departure and Personal Statement for Interviews

    Skills you'll gain: Oral Expression, Concision, Verbal Communication Skills, Public Speaking, Storytelling, Interviewing Skills, Writing, Professional Networking, Relationship Building, Professional Development, Business Writing, Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    133 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Leadership and Influence

    Skills you'll gain: Influencing, Negotiation, Leadership, Conflict Management, Persuasive Communication, Leadership Development, Professional Development, Communication, Personal Development, Professionalism, Personal Attributes, Personal Integrity, Team Building, Constructive Feedback

    4.6
    Rating, 4.6 out of 5 stars
    ·
    78 reviews

    Beginner · Course · 1 - 3 Months

1…219220221…381

In summary, here are 10 of our most popular social media marketing courses

  • Health Coaching Conversations: Imperial College London
  • Innovating with the Business Model Canvas: University of Virginia
  • Tu consultorio de Coaching en las ondas: Universitat Autònoma de Barcelona
  • Create and Finance a Short Documentary Film: Skillshare
  • Optimizing Diversity on Teams: University of Pennsylvania
  • Cybersecurity Awareness Essentials for Employees: Knowledge Accelerators
  • Design Thinking and Innovation: IIT Bombay
  • Get Started with HubSpot: Coursera
  • Ética y Gobierno Corporativo: Universidad de Palermo
  • Create Engaging Video with Google Vids: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok