• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Create Social Media Ad Campaign using Canva

    Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media, Storytelling, Marketing Materials, Advertising, Online Advertising, Social Media Content, Social Media Marketing, Marketing Design, Dashboard, Graphic Design, User Accounts

    ★ 4.5 (44) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of California San Diego

    Deploying Machine Learning Models

    Skills you'll gain: Model Deployment, Data Manipulation, MLOps (Machine Learning Operations), Web Frameworks, Model Evaluation, Applied Machine Learning, Flask (Web Framework), Data Preprocessing, Django (Web Framework), Web Applications, Model Optimization, Data Cleansing, AI Personalization, Predictive Modeling, Machine Learning, Machine Learning Algorithms, Python Programming

    ★ 3.6 (54) · Mixed · Course · 1 - 3 Months

  • M

    Microsoft

    Unlock the Power of Data with Power BI

    Skills you'll gain: Power BI, Data-Driven Decision-Making, Data Analysis, Extract, Transform, Load, Business Intelligence, Data Collection, Data Transformation

    ★ 4.4 (37) · Beginner · Course · 1 - 4 Weeks

  • L

    Ludwig-Maximilians-Universität München (LMU)

    高阶竞争策略(中文版)

    Skills you'll gain: Customer Retention, Mergers & Acquisitions, Business Strategy, Growth Strategies, Strategic Thinking, Corporate Strategy, Competitive Analysis, Product Strategy, E-Commerce, Market Dynamics, Market Opportunities, Consolidation, Market Analysis, Consumer Behaviour

    ★ 4.8 (101) · Mixed · Course · 1 - 3 Months

  • C

    Coursera

    GenAI for Data Analysts

    Skills you'll gain: Generative AI, Data Analysis, Data Analysis Software, Advanced Analytics, Analytics, Predictive Analytics, Data Preprocessing

    ★ 4.7 (24) · Intermediate · Course · 1 - 4 Weeks

  • D

    Duke University

    Python Programming Fundamentals

    Skills you'll gain: Debugging, Code Reusability, Algorithms, Problem Solving, Data Processing, Computational Logic, Python Programming, Software Development, Data Analysis, Scripting Languages

    ★ 4 (70) · Beginner · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Sustainability Analyst Fundamentals

    Skills you'll gain: Program Implementation, Plan Execution, Sustainable Development, Data Analysis, Sustainability Reporting, Spreadsheet Software, Professional Development, Contract Management, Waste Minimization, Marketing and Public Relations, Analysis, Policy Development, Annual Reports, Interactive Learning, Sustainable Business, Environmental Policy, Vendor Contracts, Goal Setting, Business Writing, Project Management

    ★ 4.5 (101) · Beginner · Specialization · 3 - 6 Months

  • M

    Microsoft

    Visualization for Data Analysis with Power BI

    Skills you'll gain: Power BI, Data Ethics, Statistical Visualization, Data Visualization Software, Data Analysis, Statistical Analysis, Correlation Analysis, Business Intelligence, Statistical Methods, Advanced Analytics, Data Analysis Expressions (DAX), Analytical Skills, Data-Driven Decision-Making, Exploratory Data Analysis, Trend Analysis, Time Series Analysis and Forecasting, Interactive Data Visualization, Spatial Data Analysis, Scatter Plots, Forecasting

    ★ 4.8 (30) · Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Principles of fMRI 2

    Skills you'll gain: Magnetic Resonance Imaging, Data Analysis, Correlation Analysis, Image Analysis, Statistical Analysis, Advanced Analytics, Network Analysis, Medical Imaging, Regression Analysis, Psychology, Time Series Analysis and Forecasting, Neurology, Statistical Modeling, Statistical Methods, Statistical Inference, Dimensionality Reduction, Model Evaluation

    ★ 4.7 (249) · Mixed · Course · 1 - 4 Weeks

  • I

    IIT Bombay

    Introduction to Internet of Things

    Skills you'll gain: Internet Of Things, Network Protocols, Wireless Networks, Data Analysis, Communication Systems, Systems Design, Regression Analysis, Unsupervised Learning

    ★ 4.6 (84) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Power BI for Beginners: Interactive Dashboard Fundamentals

    Skills you'll gain: Key Performance Indicators (KPIs), Power BI, Dashboard Creation, Dashboard, Data Visualization, Interactive Data Visualization, Data Storytelling, Performance Metric, Business Metrics, Performance Analysis, Data Visualization Software, Data Import/Export, Business Intelligence, Regional Sales

    ★ 4.7 (89) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create environmental awareness content with Canva

    Skills you'll gain: Canva (Software), Logo Design, Video Production, Graphic and Visual Design Software, Graphics Software, Graphic and Visual Design, Graphic Design, Video Editing, Content Creation, Social Media Marketing, Marketing Communications

    ★ 4.5 (39) · Beginner · Guided Project · Less Than 2 Hours

1…222223224…492

In summary, here are 10 of our most popular marketing analytics courses

  • Create Social Media Ad Campaign using Canva: Coursera
  • Deploying Machine Learning Models: University of California San Diego
  • Unlock the Power of Data with Power BI: Microsoft
  • 高阶竞争策略(中文版): Ludwig-Maximilians-Universität München (LMU)
  • GenAI for Data Analysts: Coursera
  • Python Programming Fundamentals: Duke University
  • Sustainability Analyst Fundamentals: Arizona State University
  • Visualization for Data Analysis with Power BI: Microsoft
  • Principles of fMRI 2: Johns Hopkins University
  • Introduction to Internet of Things: IIT Bombay

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok