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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Media Relations and Crisis Management

    Skills you'll gain: Media Relations, Internal Communications, Crisis Management, Strategic Communication, Communication Planning, Public Relations, Media Strategy, Communication Strategies, Stakeholder Communications, AI literacy, AI Integrations, Real Time Data

    4.7
    Rating, 4.7 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Typography and Color Theory in Design with Canva

    Skills you'll gain: Canva (Software), Color Theory, Typography, Digital Design, Graphic and Visual Design, Graphic Design, Visual Design, Design Elements And Principles, Branding

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Scrimba

    Learn UI Design

    Skills you'll gain: Responsive Web Design, User Interface (UI) Design, User Interface (UI), Web Design, HTML and CSS, Web Design and Development, Graphic and Visual Design, Design Elements And Principles, Maintainability, Layout Design, Cascading Style Sheets (CSS), Usability, User Experience Design, Hypertext Markup Language (HTML), Color Theory, Animations

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI Content with Make.com: Automate Instagram Reel Scripts

    Skills you'll gain: Workflow Management, Make.com, Document Management, AI powered creativity, Content Development and Management, Social Media Content, Instagram, ChatGPT, AI Workflows, Prompt Engineering, Content Creation, Social Media Marketing, Google Docs, Social Media, Social Media Management, Social Media Strategy, AI Integrations

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Fundamentals of Internal Business Communications

    Skills you'll gain: Internal Communications, Stakeholder Engagement, Communication Strategies, Stakeholder Communications, Corporate Communications, Communication, Strategic Communication, Business Communication, Target Audience, Active Listening, Employee Engagement, Driving engagement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    40 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Strategic Management

    Skills you'll gain: Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Business Strategy, Plan Execution, Sustainable Business, Corporate Strategy, Competitive Intelligence, Strategic Thinking, Business Management, Case Studies, Corporate Sustainability, Market Analysis, Analysis, Business Analysis, Supplier Management, Supplier Relationship Management, Continuous Monitoring, Market Dynamics, Contingency Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Cluster Analysis, Association Mining, and Model Evaluation

    Skills you'll gain: Model Evaluation, Unsupervised Learning, Regression Analysis, Data Mining, Predictive Modeling, Predictive Analytics, Anomaly Detection, Statistical Methods, Fraud detection, Machine Learning, Machine Learning Algorithms, Correlation Analysis, Scatter Plots, Market Analysis, Classification Algorithms

    4.5
    Rating, 4.5 out of 5 stars
    ·
    47 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Canva Design Essentials Pt. 1: Core Tools & Layouts

    Skills you'll gain: Canva (Software), Graphic and Visual Design, Style Guides, Computer Graphic Techniques, Visual Design, Graphic Design, Digital Design, Creative Design, Typography, Layout Design, Design Elements And Principles, Photo Editing, File Management, Color Theory

    4.5
    Rating, 4.5 out of 5 stars
    ·
    24 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    LLM Engineering That Works: Prompting, Tuning, and Retrieval

    Skills you'll gain: Responsible AI, MLOps (Machine Learning Operations), Model Optimization, Model Deployment, Feature Engineering, Product Requirements, Prompt Engineering, Data Ethics, Prompt Patterns, LLM Application, Model Training, Kubernetes, AI Security, Systems Architecture, Large Language Modeling, Model Evaluation, PyTorch (Machine Learning Library), Apache Airflow, Data Pipelines, SQL

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Fundamentos de Negócios

    Skills you'll gain: Business Strategy, Business Management, Finance, People Management, Corporate Finance, Organizational Structure, Business Planning, Organizational Strategy, Strategic Thinking, Leadership and Management, Marketing, Go To Market Strategy, Branding, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Advanced Semiconductor Packaging

    Skills you'll gain: Semiconductors, Electronics Engineering, Electronics, Electronic Hardware, Hardware Architecture, Thermal Management, Scalability, Interoperability, Systems Integration, Technology Roadmaps, Manufacturing Processes, Technical Standard

    4.7
    Rating, 4.7 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Lead Management with HubSpot

    Skills you'll gain: HubSpot CRM, Lead Generation, Sales Management, Prospecting and Qualification, Sales Development, Sales Process, Email Marketing, Customer Acquisition Management, Customer Relationship Management (CRM) Software, Marketing Automation, Management Reporting, Workflow Management, Prioritization, Performance Reporting, Performance Metric, Process Mapping, Dashboard, Service Level Agreement, Performance Measurement, Business Reporting

    3.6
    Rating, 3.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Media Relations and Crisis Management: Microsoft
  • Typography and Color Theory in Design with Canva: Coursera
  • Learn UI Design: Scrimba
  • AI Content with Make.com: Automate Instagram Reel Scripts: Coursera
  • Fundamentals of Internal Business Communications: Coursera
  • Strategic Management: Fundação Instituto de Administração
  • Cluster Analysis, Association Mining, and Model Evaluation: University of California, Irvine
  • Canva Design Essentials Pt. 1: Core Tools & Layouts: Skillshare
  • LLM Engineering That Works: Prompting, Tuning, and Retrieval: Coursera
  • Fundamentos de Negócios: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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