• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Smarter Content Creation with Microsoft Copilot

    Skills you'll gain: Content Performance Analysis, Microsoft Copilot, Content Marketing, Personalized Campaigns, Content Creation, Ideation, AI Personalization, Social Media Content, Content Strategy, Brainstorming, Calendar Management, Search Engine Optimization

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    HubSpot: Working with a ticketing system

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Gmail, Help Desk Support, Marketing, Sales Support, Client Support

    4.3
    Rating, 4.3 out of 5 stars
    ·
    38 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Comment créer des stories Facebook et Instagram avec Canva

    Skills you'll gain: Canva (Software), Storytelling, Visual Storytelling, Social Media Content, Creative Design, Style Guides, Graphic Design, Content Creation, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    First Steps in Easil

    Skills you'll gain: Project Design, Promotional Materials, Marketing Materials, Advertising, Graphic Design, Google Workspace, Marketing, User Accounts

    4
    Rating, 4 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Speaking and Presenting: Tact

    Skills you'll gain: Tactfulness, Oral Expression, Public Speaking, Verbal Communication Skills, Communication, Storytelling, Honesty, Communication Strategies, Interpersonal Communications, Empathy, Social Skills, Professionalism, Emotional Intelligence

    4.5
    Rating, 4.5 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Designing Breakthrough Static Advertisements

    Skills you'll gain: Promotional Materials, Advertising, Advertising Campaigns, Marketing Materials, Marketing Collateral, Ideation, Graphic Design, Marketing Design, Graphic and Visual Design, Design, Online Advertising, Design Elements And Principles, Digital Advertising, Copywriting, Design Thinking, Marketing Communications, Social Media Campaigns, Strategic Communication, Social Media, Business Communication

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Launch & Optimize Multi-Channel Ad Campaigns

    Skills you'll gain: Campaign Management, Meta Ads Manager, Advertising Campaigns, Performance Analysis, Digital Advertising, Digital Marketing Campaigns, Media Buying, Performance Metric, Marketing Analytics, Data-Driven Marketing, Budget Management, Cost Benefit Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    J

    Johns Hopkins University

    Foundations of Health Equity Research

    Skills you'll gain: Health Equity, Health Disparities, Social Determinants Of Health, Public Health, Health Policy, Community Health, Patient-centered Care, Health Promotion, Health Education, Epidemiology, Community Outreach, Health Systems, Research Design, Research, Cultural Responsiveness, Intercultural Competence, Driving engagement, Media and Communications, Cultural Sensitivity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    171 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    ESCP Business School

    Doing Business in Europe

    Skills you'll gain: Cultural Diversity, Intercultural Competence, Supply Chain Management, Business Strategy, Business Development, Sustainable Business, Business Economics, Corporate Strategy, Global Marketing, Marketing, Market Dynamics, Market Opportunities, Innovation, Negotiation, Investments

    4.4
    Rating, 4.4 out of 5 stars
    ·
    139 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Optimizing Diversity on Teams

    Skills you'll gain: Diversity Programs, Diversity Training, Diversity and Inclusion, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Cultural Diversity, Team Management, Team Building, Workplace inclusivity, Team Performance Management, Conflict Management, Culture

    4.4
    Rating, 4.4 out of 5 stars
    ·
    184 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Créer un calendrier de contenu pour tweeter en continuité

    Skills you'll gain: Content Scheduling, Social Media Management, Social Media Content, Social Media Marketing, Social Media, Content Strategy, Scheduling, Calendar Management, Drive Engagement, User Accounts, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Virginia

    Gestão de produtos digitais: Princípios básicos modernos

    Skills you'll gain: Product Management, New Product Development, Product Lifecycle Management, Stakeholder Engagement, Stakeholder Communications, Product Development, Product Improvement, Sales Presentations, Innovation, Sustainable Business, Stakeholder Management, Ideation, Product Requirements, Digital Analysis, Analysis, Marketing Analytics, Customer Insights, Customer Analysis, Communication, Leadership and Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

1…223224225…381

In summary, here are 10 of our most popular social media marketing courses

  • Smarter Content Creation with Microsoft Copilot: Microsoft
  • HubSpot: Working with a ticketing system: Coursera
  • Comment créer des stories Facebook et Instagram avec Canva: Coursera
  • First Steps in Easil: Coursera
  • Speaking and Presenting: Tact: University of Michigan
  • Designing Breakthrough Static Advertisements: University of Colorado Boulder
  • Launch & Optimize Multi-Channel Ad Campaigns: Coursera
  • Foundations of Health Equity Research: Johns Hopkins University
  • Doing Business in Europe: ESCP Business School
  • Optimizing Diversity on Teams: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok