• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Integrated Marketing Communications

Integrated Marketing Communications Courses

Integrated Marketing Communications courses can help you learn campaign strategy, audience segmentation, brand messaging, and channel integration. You can build skills in crafting compelling narratives, analyzing consumer behavior, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, Hootsuite, and Adobe Creative Suite, that support executing and evaluating marketing strategies across various platforms.

Popular Integrated Marketing Communications Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Self Publish Your Book on Amazon Kindle Direct Publishing

    Skills you'll gain: Keyword Research, Digital Publishing, Content Optimization, Search Engine Optimization, Intellectual Property, Layout Design, Account Management, Accounting

    4.3
    Rating, 4.3 out of 5 stars
    ·
    99 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidad de Chile

    Abordaje del riesgo suicida en adolescentes y jóvenes

    Skills you'll gain: Preventative Care, Community Mental Health Services, Crisis Intervention, Mental Health, Pediatrics, Public Health and Disease Prevention, Emergency Response, Risk Analysis, Mental Health Diseases and Disorders, Psychiatric Assessments, Family Support, Psychosocial Assessments, Health Assessment, Mental and Behavioral Health, Media and Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    98 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Market Analysis

    Skills you'll gain: Market Analysis, Supplier Risk Management, Supply Management, Supplier Management, Competitive Analysis, Strategic Sourcing, Supply Chain, Financial Analysis, Procurement, Market Dynamics, Supply Chain Management, Product Flow Diagram, Financial Statement Analysis, Market Opportunities, Risk Analysis, Market Share, Target Market, Financial Data, Competitive Intelligence, Financial Statements

    4.8
    Rating, 4.8 out of 5 stars
    ·
    168 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Cómo hacer publicidad en instagram

    Skills you'll gain: Instagram, Meta Ads Manager, Advertising Campaigns, Social Media Management, Social Media, Advertising, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media Content, Digital Advertising, E-Commerce, Account Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    48 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Advanced Communication Strategies

    Skills you'll gain: Conflict Management, Teamwork, Storytelling, Communication Strategies, Organizational Strategy, Business Communication, Intercultural Competence, Communication, Verbal Communication Skills, Strategic Communication, Ethical Standards And Conduct, Organizational Effectiveness, Negotiation, Interpersonal Communications, Stakeholder Communications, Business Leadership, Team Performance Management, Cultural Diversity, Business Ethics, Team Collaboration

    4.9
    Rating, 4.9 out of 5 stars
    ·
    47 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Land, Agriculture, and Alternative Investing

    Skills you'll gain: Wealth Management, Estate Planning, Portfolio Management, Real Estate, Investments, Financial Industry Regulatory Authorities, Commercial Real Estate, Regulatory Compliance, Asset Management, Tax Planning, Finance, Risk Management, Return On Investment, Financial Analysis, Business Strategies, Strategic Planning, Business, Data Management, Financial Statements, Failure Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    18 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    GenAI in Business: Strategies for Successful Execution

    Skills you'll gain: Generative AI, AI Product Strategy, AI Enablement, Customer experience strategy (CX), Communication Planning, Innovation, Performance Analysis, Performance Measurement, Project Risk Management, Project Performance, Solution Design, Performance Metric, Risk Management, Experience Design, Risk Management Framework, Communication Strategies, Stakeholder Communications, Process Design, Internal Communications, Business Strategy

    4.9
    Rating, 4.9 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Annual Campaigns: Building a Case for Support

    Skills you'll gain: Fundraising, Fundraising and Crowdsourcing, Campaign Management, Direct Marketing, Advertising Mail, Campaign Planning, Data-Driven Marketing, Target Audience, Email Marketing, Telemarketing, Events and Conferences, Event Planning, Relationship Building, Customer Engagement, Cross-Channel Marketing, Telephone Skills

    4.2
    Rating, 4.2 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pohang University of Science and Technology(POSTECH)

    Programming with Cloud IoT Platforms

    Skills you'll gain: Internet Of Things, Cloud Applications, Cloud Development, Cloud Platforms, IBM Cloud, Application Development, Cloud Services, Cloud Technologies, Cloud Computing, Google Cloud Platform, Computing Platforms, Cloud-Based Integration, Microsoft Azure, AI Integrations, Amazon Web Services, Emerging Technologies, Network Protocols

    4.3
    Rating, 4.3 out of 5 stars
    ·
    323 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Innovación digital

    Skills you'll gain: Water Sustainability, Program Evaluation, Cross-Functional Team Leadership, Strategic Partnership, Social Impact, Sustainable Development, Communication Planning, Water Resource Management, Social Media Campaigns, Digital Media Strategy, Project Design, Social Media, Team Leadership, Initiative and Leadership, Water Resources, Resilience, Sustainable Systems, Strategic Leadership, Problem Solving, Sustainable Technologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    199 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    How to edit and improve a Facebook Ad

    Skills you'll gain: Facebook, Meta Ads Manager, Social Media Campaigns, Social Media Content, Social Media Marketing, Online Advertising, Target Audience, Advertising Campaigns, Advertising, Social Media Strategy, Digital Advertising, Customer Insights, Social Media Analytics, Editing

    4
    Rating, 4 out of 5 stars
    ·
    21 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    Università di Napoli Federico II

    English for Business B1

    Skills you'll gain: Presentations, Sales Presentations, Oral Expression, Business Communication, Business Correspondence, Verbal Communication Skills, Negotiation, Workplace inclusivity, Business Writing, English Language, Interviewing Skills, Data Visualization, Writing, Communication, Report Writing, Taking Meeting Minutes, Recruitment, Interpersonal Communications, Vocabulary

    4.6
    Rating, 4.6 out of 5 stars
    ·
    35 reviews

    Intermediate · Course · 1 - 3 Months

1…225226227…598

In summary, here are 10 of our most popular integrated marketing communications courses

  • Self Publish Your Book on Amazon Kindle Direct Publishing: Coursera
  • Abordaje del riesgo suicida en adolescentes y jóvenes: Universidad de Chile
  • Supply Market Analysis: Rutgers the State University of New Jersey
  • Cómo hacer publicidad en instagram: Coursera
  • Advanced Communication Strategies: Johns Hopkins University
  • Land, Agriculture, and Alternative Investing: University of Illinois Urbana-Champaign
  • GenAI in Business: Strategies for Successful Execution: University of Michigan
  • Annual Campaigns: Building a Case for Support: University of California, Davis
  • Programming with Cloud IoT Platforms: Pohang University of Science and Technology(POSTECH)
  • Innovación digital: Universidad Nacional Autónoma de México

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok