• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.


Popular Customer Analytics Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Virginia

    Estrategia de IT centrada en el cliente

    Skills you'll gain: Design Thinking, Technology Strategies, IT Management, Agile Methodology, Process Design, Stakeholder Engagement, Solution Design, Business Strategies, Agile Project Management, Business Modeling, Business Process, Stakeholder Management, Performance Metric, Lean Methodologies, Performance Measurement, User Feedback, Sales

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Advanced IoT Systems Integration and Industrial Applications

    Skills you'll gain: Internet Of Things, Advanced Analytics, Analytics, Data-Driven Decision-Making, Data Processing, Robotics, Automation, Real Time Data, Network Security, Emerging Technologies, Security Strategy, Interoperability, Scalability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    D

    DeepLearning.AI

    Understanding and Applying Text Embeddings

    Skills you'll gain: Embeddings, Large Language Modeling, LLM Application, Anomaly Detection, Retrieval-Augmented Generation, Prompt Engineering, Generative AI, Google Cloud Platform, Text Mining, Natural Language Processing, Vector Databases, Unsupervised Learning, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    67 reviews

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Foundations of Elasticsearch

    Skills you'll gain: Restful API, Data Mapping, Data Store, Scalability, Data Management, Query Languages, Data Import/Export, Big Data, Software Installation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Starting & Managing a Sustainable Hotel or Tourism Business

    Skills you'll gain: Sustainable Business, Hotel Operations, Hospitality, Hospitality Management, Sustainable Development, Business Planning, Corporate Sustainability, Hotels and Accommodations, Sustainability Standards, Waste Minimization, Environmental Issue, Community Development, Market Opportunities, Environmental Resource Management, Community Outreach, Climate Change Mitigation, Stakeholder Engagement, Market Trend, Market Analysis, Strategic Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    As Competências do Especialista no Sucesso do Cliente

    Skills you'll gain: Customer Success Management, Customer Relationship Building, Customer Relationship Management, Consultative Approaches, Market Analysis, Market Opportunities, Customer experience improvement, Organizational Structure, Market Data, Business Relationship Management, Business Modeling, Organizational Effectiveness, Business Solutions, Business Technologies, Active Listening, Technology Solutions, Technology Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Tidyverse Skills for Data Science in R

    Skills you'll gain: Tidyverse (R Package), Ggplot2, Data Wrangling, Statistical Modeling, Exploratory Data Analysis, Plot (Graphics), R Programming, Data Import/Export, Predictive Modeling, Data Visualization, Statistical Visualization, Sampling (Statistics), Data Visualization Software, Statistical Hypothesis Testing, Data Analysis, Data Manipulation, Web Scraping, Data Science, R (Software), Data Analysis Software

    4.5
    Rating, 4.5 out of 5 stars
    ·
    110 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    B

    Blue Prism

    Blue Prism Foundation Training

    Skills you'll gain: Robotic Process Automation, Business Objects Framework, Business Process Automation, Process Flow Diagrams, Automation, Process Design, Workflow Management, Process Management, Process Modeling, Process Development, Business Process, Process Validation, Release Management, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Scikit-Learn to Solve Regression Machine Learning Problems

    Skills you'll gain: Scikit Learn (Machine Learning Library), Predictive Modeling, Regression Analysis, Machine Learning Algorithms, Applied Machine Learning, Predictive Analytics, Python Programming, Classification Algorithms, Model Training, Machine Learning, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Data Analysis and Visualization with Generative AI in Excel

    Skills you'll gain: Microsoft Excel, Data Presentation, Interactive Data Visualization, Data Storytelling, Predictive Modeling, Data Visualization Software, Dashboard Creation, Data Synthesis, Spreadsheet Software, Microsoft Copilot, Excel Formulas, Data Analysis, Data-Driven Decision-Making, Forecasting, Prompt Engineering, Data Manipulation, Data Transformation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Advanced Machine Learning Algorithms

    Skills you'll gain: Feature Engineering, Model Evaluation, Machine Learning Algorithms, Model Optimization, Machine Learning Methods, Random Forest Algorithm, Advanced Analytics, Algorithms, Applied Machine Learning, Decision Tree Learning, Predictive Modeling, Data Preprocessing, Fine-tuning, Performance Tuning

    3.8
    Rating, 3.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Crafting Personalized Content with Gen AI: Create a Campaign

    Skills you'll gain: Prompt Engineering, Persona Development, Personalized Campaigns, Prompt Engineering Tools, Customer Analysis, AI Personalization, Target Audience, ChatGPT, Customer Insights, Data-Driven Marketing, Generative AI, Email Marketing, Social Media Campaigns, LLM Application, Content Creation, Social Media Content

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

1…232233234…484

In summary, here are 10 of our most popular customer analytics courses

  • Estrategia de IT centrada en el cliente: University of Virginia
  • Advanced IoT Systems Integration and Industrial Applications: LearnQuest
  • Understanding and Applying Text Embeddings: DeepLearning.AI
  • Foundations of Elasticsearch: Packt
  • Starting & Managing a Sustainable Hotel or Tourism Business: Coursera
  • As Competências do Especialista no Sucesso do Cliente: Fundação Instituto de Administração
  • Tidyverse Skills for Data Science in R: Johns Hopkins University
  • Blue Prism Foundation Training: Blue Prism
  • Scikit-Learn to Solve Regression Machine Learning Problems: Coursera
  • Data Analysis and Visualization with Generative AI in Excel: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok