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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • D

    Dubai College of Tourism

    Introduction to Hospitality Revenue Management

    Skills you'll gain: Revenue Management, Market Share, Hotel Operations, Hotels and Accommodations, Market Intelligence, Competitive Analysis, Hospitality Management, Market Analysis, Key Performance Indicators (KPIs), Market Data, Benchmarking, Competitive Intelligence, Market Research, Hospitality, Performance Analysis, Performance Measurement, Technology Strategies, Data Analysis, Strategic Thinking, Data Visualization

    ★ 4.4 (12) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    Universidad de Palermo

    Storytelling / Re-brand your Brand

    Skills you'll gain: Storytelling, Data Storytelling, Brand Strategy, Brand Marketing, Visual Storytelling, Branding, Corporate Communications, Strategic Communication, Content Creation, Marketing Communications, Driving engagement, Content Strategy, Business Strategy

    ★ 4.1 (27) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Flush Out a Feature on Coursera in Miro

    Skills you'll gain: Wireframing, Kanban Principles, Mockups, Plot (Graphics), Data Import/Export, Project Management, Collaborative Software, Ideation

    ★ 4.7 (21) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Advertise your Fundraiser using Canva

    Skills you'll gain: Canva (Software), Marketing Materials, Promotional Materials, Marketing Collateral, Advertising, Digital Advertising, Design Elements And Principles, Organizational Skills, Graphic Design, Driving engagement, Layout Design, Online Advertising, Design, Graphic and Visual Design, Graphic and Visual Design Software, Graphical Tools, Marketing, Dashboard

    ★ 4.9 (15) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • A

    Amazon Web Services

    Building a Generative AI-Ready Organization

    Skills you'll gain: Decision Intelligence, AI Enablement, AI Product Strategy, Decision Support Systems, Strategic Thinking, Data-Driven Decision-Making, Competitive Intelligence, Innovation, Operational Efficiency, Strategic Planning, Technology Strategies, Thought Leadership, Program Implementation, AI Integrations, Project Implementation, Workforce Development, Employee Training

    ★ 4.5 (108) · Beginner · Course · 1 - 4 Weeks

    Category: Free
    Free
  • S

    STARWEAVER

    IIBA® Certification of Capability in Business Analysis™ (CCBA®) Exam Prep

    Skills you'll gain: Stakeholder Communications, Stakeholder Management, Business Analysis, Requirements Management, Stakeholder Engagement, Business Requirements, People Development, Change Requests, Solution Delivery, Business Process, Business Strategies, Project Management, Business Modeling, Communication Planning, Business Process Modeling, Stakeholder Analysis, Strategic Planning, Program Evaluation, Problem Solving, Root Cause Analysis

    ★ 4.5 (10) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • K

    Kennesaw State University

    Professional Selling: Step 3 - Become a High-Performer

    Skills you'll gain: Overcoming Objections, Closing (Sales), Selling Techniques, Consultative Selling, Sales Presentation, Sales, General Sales Practices, Sales Process, Sales Presentations, Sales Strategy, Solution Selling, Sales Prospecting, Customer Relationship Building, Prospecting and Qualification, Rapport Building, Customer Retention, Negotiation, Return On Investment

    ★ 4.8 (26) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • P

    Pontificia Universidad Católica del Perú

    Comportamiento del Consumidor Digital

    Skills you'll gain: Data Ethics, Consumer Behaviour, Digital Analysis, Data Collection, Marketing, Target Market, Market Research, Customer Insights, Customer Analysis, Marketing Strategies, Business Research, Ethical Standards And Conduct, Research, Qualitative Research, Research Reports, Data Analysis, Information Privacy

    ★ 4.8 (38) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    CertNexus

    Follow a Machine Learning Workflow

    Skills you'll gain: Data Preprocessing, Data Analysis, Model Training, Data Collection, AI Workflows, MLOps (Machine Learning Operations), Statistical Analysis, Model Deployment, Data Processing, Data Cleansing, Applied Machine Learning, Predictive Modeling, Machine Learning, Model Evaluation, Descriptive Statistics, Machine Learning Algorithms, Process Management

    ★ 4.7 (23) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Get more followers by finding trending keywords and hashtags

    Skills you'll gain: Social Media, Social Media Content, Social Media Marketing, Social Media Analytics, Keyword Research, Driving engagement, Drive Engagement, Social Media Strategy

    ★ 3.2 (15) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Illinois Urbana-Champaign

    Smart Money: Managing Your Portfolio

    Skills you'll gain: Portfolio Risk, Wealth Management, Real Estate, Investments, Portfolio Management, Financial Planning, Property and Real Estate, Investment Management, General Finance, Insurance, Commercial Real Estate, Return On Investment, Private Equity, Business Valuation, Risk Management, Market Liquidity, Financial Statement Analysis, Risk Analysis, Financial Statements, Economics

    ★ 4.4 (9) · Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    Universidad Nacional Autónoma de México

    Estratégicos empresariales: Proyecto final

    Skills you'll gain: Business Planning, Organizational Structure, Business Strategies, Market Analysis, Quality Management, Business Strategy, Marketing Planning, Business Management, Strategic Planning, Entrepreneurship, Financial Planning, Marketing, Promotional Strategies, Quality Management Systems, Organizational Strategy, Marketing Strategies, Financial Management

    ★ 4.2 (18) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
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In summary, here are 10 of our most popular product marketing courses

  • Introduction to Hospitality Revenue Management: Dubai College of Tourism
  • Storytelling / Re-brand your Brand: Universidad de Palermo
  • Flush Out a Feature on Coursera in Miro: Coursera
  • Advertise your Fundraiser using Canva: Coursera
  • Building a Generative AI-Ready Organization: Amazon Web Services
  • IIBA® Certification of Capability in Business Analysis™ (CCBA®) Exam Prep: STARWEAVER
  • Professional Selling: Step 3 - Become a High-Performer: Kennesaw State University
  • Comportamiento del Consumidor Digital: Pontificia Universidad Católica del Perú
  • Follow a Machine Learning Workflow: CertNexus
  • Get more followers by finding trending keywords and hashtags: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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