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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Project Development in Python

    Skills you'll gain: Devops Tools, DevOps, Agile Methodology, Agile Software Development, Application Deployment, Docker (Software), Agile Project Management, Project Management, Software Development Tools, Technical Communication, Needs Assessment, Prometheus (Software), Business Requirements, Jira (Software), Python Programming, Natural Language Processing, Collaboration, Communication, Professional Networking, Interviewing Skills

    4.6
    Rating, 4.6 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Project Management: Gestiona tu proyecto y equipo con Canva

    Skills you'll gain: Product Roadmaps, Timelines, Presentations, Project Management Software, Milestones (Project Management), Kanban Principles, Project Design, Collaborative Software, Project Management, Project Coordination, Team Management, Brainstorming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    282 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Strategic Management

    Skills you'll gain: Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Business Strategy, Plan Execution, Sustainable Business, Corporate Strategy, Competitive Intelligence, Strategic Thinking, Business Management, Case Studies, Corporate Sustainability, Market Analysis, Analysis, Business Analysis, Supplier Management, Supplier Relationship Management, Continuous Monitoring, Market Dynamics, Contingency Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    YouTube Strategy: Effective Content

    Skills you'll gain: Content Scheduling, Content Strategy, Video Production, Content Development and Management, Social Media Content, Social Media Strategy, Content Creation, Content Performance Analysis, Calendar Management, Production Process, Ideation, Digital Marketing Tools, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create a Facebook Shop in Commerce Manager

    Skills you'll gain: Facebook, User Accounts, Product Assortment, Account Management, E-Commerce, Social Media Management, Social Media, Merchandising, Payment Processing, Digital Publishing, Payment Systems

    3.9
    Rating, 3.9 out of 5 stars
    ·
    21 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Adobe After Effects for Beginners: Motion Design Essentials

    Skills you'll gain: Animations, Video Editing, Motion Graphics, Adobe Creative Cloud, Timelines, Design Elements And Principles, Typography, File Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    35 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Align Design Teams with SCAMPER Brainstorming in Miro

    Skills you'll gain: Brainstorming, UI/UX Strategy, Experience Design, Ideation, User Experience Design, User Interface and User Experience (UI/UX) Design, Design Thinking, Innovation, Design Strategies, Collaborative Software, User Interface (UI) Design, Product Improvement, Team Oriented, Product Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM COBOL Software Development Process

    Skills you'll gain: Systems Development Life Cycle, Software Development Life Cycle, z/OS, COBOL (Programming Language), Unit Testing, Systems Analysis, Systems Development, Pseudocode, Program Development, Software Development Methodologies, Agile Methodology, Software Development, Software Design, Agile Software Development, Systems Architecture, Mainframe Computing, Scrum (Software Development), Test Planning, Mainframe Technologies, Software Testing

    4.2
    Rating, 4.2 out of 5 stars
    ·
    73 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Artificial Intelligence In Government Procurement

    Skills you'll gain: Innovation, AI Enablement, Scalability, Procurement, Artificial Intelligence, Automation, Initiative and Leadership, AI literacy, AI Integrations, Natural Language Processing, Business Transformation, Organizational Change, Digital Transformation, Organizational Effectiveness, Performance Improvement, Emerging Technologies, Product Improvement, Operational Efficiency, Goal Setting, Product Requirements

    4.3
    Rating, 4.3 out of 5 stars
    ·
    18 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook

    Skills you'll gain: Email Marketing, A/B Testing, Campaign Planning, Key Performance Indicators (KPIs), Newsletters, Email Automation, Campaign Management, Stakeholder Communications, Marketing Analytics, Copywriting, Data-Driven Marketing, Dashboard Creation, Business Metrics, Marketing Automation, LinkedIn, Marketing Communications, Marketing Planning, Marketing, Data Analysis, Generative AI Agents

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Practical Neuromarketing Research

    Skills you'll gain: Institutional Review Board (IRB), Research, Research Design, Consumer Behaviour, Influencing, Persuasive Communication, Ethical Standards And Conduct, Marketing Psychology, Experimentation, Informed Consent, Market Research, Marketing, Analysis, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    UI Design using Figma: Create a Weather App Interface

    Skills you'll gain: User Interface (UI), User Interface and User Experience (UI/UX) Design, Interactive Design, Usability, Prototyping, User Interface (UI) Design, Figma (Design Software), Interaction Design, UI Components, Usability Testing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    10 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • Project Development in Python: Microsoft
  • Project Management: Gestiona tu proyecto y equipo con Canva: Coursera
  • Strategic Management: Fundação Instituto de Administração
  • YouTube Strategy: Effective Content: Coursera
  • Create a Facebook Shop in Commerce Manager: Coursera
  • Adobe After Effects for Beginners: Motion Design Essentials: Coursera
  • Align Design Teams with SCAMPER Brainstorming in Miro: Coursera
  • IBM COBOL Software Development Process: IBM
  • Artificial Intelligence In Government Procurement: University of Maryland, College Park
  • AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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