• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University of Virginia

    Design Thinking: Discovery Tools

    Skills you'll gain: Design Thinking, Stakeholder Analysis, Journey Mapping, Human Centered Design, Stakeholder Engagement, Design Research, Persona Development, Value Engineering, User Research, Customer experience improvement, Qualitative Research, Strategic Thinking, Job Analysis, Consumer Behaviour, Innovation, Interviewing Skills

    ★ 4.7 (43) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • S

    SkillsBooster Academy

    Microsoft Excel & Copilot: From Basics to AI

    Skills you'll gain: Prompt Engineering, Data Ethics, Data Storytelling, Microsoft Excel, Prompt Patterns, Microsoft Copilot, Data Visualization, Data Analysis, Interactive Data Visualization, Excel Formulas, AI Orchestration, AI Workflows, Workflow Management, Microsoft Office, Artificial Intelligence, Predictive Analytics, Data Manipulation, Data Management, Business, Generative AI

    ★ 4.6 (36) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • V

    Vanderbilt University

    AI Agent Skills for Leaders

    Skills you'll gain: Generative AI Agents, AI Enablement, AI Orchestration, AI Workflows, Agentic Workflows, Dashboard Creation, Claude Code, Decision Intelligence, AI Product Strategy, Plan Execution, Anthropic Claude, AI Personalization, Agentic systems, Generative AI, ChatGPT, Prompt Engineering, Multimodal Prompts, AI Integrations, Prompt Engineering Tools, Prompt Patterns

    ★ 4.9 (21) · Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of California, Davis

    Estimating and Bidding in Construction

    Skills you'll gain: Construction Estimating, Engineering Plans And Specifications, Blueprint Reading, Architectural Drawing, Cost Estimation, Building Information Modeling, Project Estimation, Risk Management, Project Risk Management, Architecture and Construction, Cost Management, Technical Drawing, Engineering Drawings, Construction Management, Estimation, Bidding, Construction, Risk Analysis, Presentations, Business Communication

    ★ 4.4 (22) · Intermediate · Specialization · 3 - 6 Months

    Category: Hot New Release
    Hot New Release
  • P

    Politecnico di Milano

    Project Management: Beyond planning and control

    Skills you'll gain: Organizational Structure, People Management, Process Management, Project Management, Innovation, Team Management, Business Solutions, Conflict Management, Change Management

    ★ 4.8 (210) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • R

    Rice University

    Defining Diversity, Equity and Inclusion in Organizations

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Programs, Diversity and Inclusion, Diversity Awareness, Demography, Workplace inclusivity, Organizational Development, Cultural Diversity, Organizational Effectiveness, Organizational Strategy, Human Resource Strategy

    ★ 4.8 (210) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Build a Product Roadmap with Aha!

    Skills you'll gain: Product Roadmaps, Product Development, Product Management, Product Planning, Product Requirements, Product Strategy, Project Management Software, Release Management

    ★ 4.4 (109) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • I

    Interactive Brokers

    ESG Investing: Setting Standards & Conducting Analysis

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Development, Corporate Sustainability, Sustainability Standards, Sustainable Business, Investment Management, Environmental Regulations, Sustainability Reporting, Business Ethics, Regulatory Compliance, Environmental Issue, Regulatory Requirements, Risk Analysis, Investments, Social Impact, Water Sustainability, Corporate Strategy, Portfolio Risk, Portfolio Management, Financial Market

    ★ 4.5 (72) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • A

    AI Business School

    Introduction to AI for management professionals

    Skills you'll gain: AI literacy, Generative AI Agents, Agentic systems, Risk Mitigation, AI Integrations, Automation, Digital Transformation

    ★ 4.5 (23) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    STARWEAVER

    Fundamentals of Business Analysis

    Skills you'll gain: Stakeholder Engagement, Business Analysis, Business Analysis Tools, Project Scoping, Organizational Change, Stakeholder Communications, Analysis, Requirements Analysis, Stakeholder Analysis, Requirements Management, Change Management, Performance Analysis, Project Performance, Performance Measurement, Business Development, Performance Metric, Quality Management

    ★ 4.6 (92) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Web Analytics & Reporting

    Skills you'll gain: Google Analytics, Web Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Marketing Analytics, Looker (Software), Content Performance Analysis, Data-Driven Marketing, Data Visualization, Marketing Automation, Digital Marketing Tools, Customer Insights, Campaign Management, Data-Driven Decision-Making, Business Reporting, Performance Reporting, Trend Analysis, Data Validation, Statistical Analysis, Key Performance Indicators (KPIs)

    Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • P

    Pontificia Universidad Católica de Chile

    Análisis de Negocios con Estados Financieros

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Accounting, Income Statement, Financial Analysis, Balance Sheet, Financial Reporting, Accruals, Cash Flows, Cash Management, Working Capital, Accrual Accounting, Asset Management, Resource Management, Equities, Market Analysis

    ★ 4.8 (169) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
1…235236237…530

In summary, here are 10 of our most popular marketing strategy courses

  • Design Thinking: Discovery Tools: University of Virginia
  • Microsoft Excel & Copilot: From Basics to AI: SkillsBooster Academy
  • AI Agent Skills for Leaders: Vanderbilt University
  • Estimating and Bidding in Construction: University of California, Davis
  • Project Management: Beyond planning and control: Politecnico di Milano
  • Defining Diversity, Equity and Inclusion in Organizations: Rice University
  • Build a Product Roadmap with Aha!: Coursera
  • ESG Investing: Setting Standards & Conducting Analysis: Interactive Brokers
  • Introduction to AI for management professionals: AI Business School
  • Fundamentals of Business Analysis: STARWEAVER

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok