• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Data Visualization

    Skills you'll gain: Data Visualization Software, Scientific Visualization, Interactive Data Visualization, Geospatial Information and Technology, Geospatial Mapping, Data Presentation, Color Theory, Graphic and Visual Design, Visual Design, Spatial Data Analysis, Tree Maps, Visualization (Computer Graphics), Data Storytelling, Statistical Visualization, Design Elements And Principles, Tableau Software, Plot (Graphics), Data Literacy, Computer Displays, Time Series Analysis and Forecasting

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Judgmental Business Forecasting in Excel

    Skills you'll gain: Forecasting, Time Series Analysis and Forecasting, Case Studies, Business Metrics, Predictive Modeling, Strategic Thinking, Data-Driven Decision-Making, Microsoft Excel, Decision Making, Estimation, Data Analysis, Data Visualization

    4.5
    Rating, 4.5 out of 5 stars
    ·
    64 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Sales Teams

    Skills you'll gain: Responsible AI, AI Personalization, Sales Enablement, Sales Process, Sales Management, Sales Development, General Sales Practices, Sales Operations, Generative AI Agents, Customer Engagement, Sales, Data-Driven Decision-Making, AI Enablement, AI Integrations, Large Language Modeling

    3.8
    Rating, 3.8 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Data Science for Health Research

    Skills you'll gain: R (Software), Model Evaluation, Statistical Modeling, Statistics, Data Visualization, Data Analysis, Sampling (Statistics), Data Wrangling, Data Manipulation, Predictive Modeling, Correlation Analysis, Histogram, Biostatistics, Statistical Reporting, Statistical Analysis, Statistical Hypothesis Testing, Scripting, Statistical Software, Package and Software Management, Scripting Languages

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    STARWEAVER

    Hotel Digital Marketing and Social Media Strategy

    Skills you'll gain: Social Media Analytics, Content Creation, Social Media Marketing, Hospitality Management, Social Media, Hospitality, Social Media Management, Social Media Content, Digital Marketing Campaigns, Guest Relations, Digital Marketing Tools, Hotels and Accommodations, Marketing, Social Media Strategy, Digital Marketing, Storytelling, Instagram, Web Analytics and SEO, Search Engine Optimization, User Feedback

    3.8
    Rating, 3.8 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Tableau Fundamentals

    Skills you'll gain: Dashboard, Dashboard Creation, Tableau Software, Interactive Data Visualization, Data Visualization Software, Data Visualization, Data Presentation, Data Modeling, Data Storytelling, Data Manipulation, Data Import/Export, Business Intelligence, Data Transformation, Data Integration, Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Test Accessibility of Your Design with WAVE

    Skills you'll gain: Web Content Accessibility Guidelines, Usability, Web Design, Information Architecture, Web Development Tools, Test Tools, Web Development, Customer Service

    4.4
    Rating, 4.4 out of 5 stars
    ·
    32 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Organizational Concepts and Language

    Skills you'll gain: Data Presentation, Business Analytics, Data Literacy, Business Analysis, Business Strategy, Accounting, Organizational Effectiveness, Analytical Skills, Organizational Structure, General Accounting, Organizational Strategy, Business Communication, Marketing, Financial Accounting, Strategic Marketing, Strategic Thinking, Innovation, Product Lifecycle Management, Value Propositions

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Make Data-Driven Decisions

    Skills you'll gain: Dashboard Creation, Data Presentation, Performance Measurement, Business Metrics, Data Storytelling, Data Visualization Software, Data Analysis Software, Small Data, Decision Making, Big Data

    5
    Rating, 5 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Board Infinity

    Generative AI in Marketing

    Skills you'll gain: Personalized Campaigns, Prompt Engineering Tools, Marketing Analytics, Email Automation, Data-Driven Marketing, Strategic Marketing, Pay Per Click Advertising, Performance marketing, Responsible AI, Analytics, Advertising Campaigns, A/B Testing, Advertising, AI Workflows

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    West Virginia University

    Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues

    Skills you'll gain: Sales Territory Management, Sales Management, Sales, Business Ethics, Legal Risk, Forecasting, Budgeting, Ethical Standards And Conduct, Performance Analysis, Commercial Laws, Pareto Chart, Market Analysis, Law, Regulation, and Compliance

    4.4
    Rating, 4.4 out of 5 stars
    ·
    61 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Honors Algebra 2

    Skills you'll gain: Algebra, Graphing, Applied Mathematics, Mathematical Modeling, Trigonometry, Probability, Advanced Mathematics, Data Analysis, Probability & Statistics, Statistical Analysis, Logical Reasoning, Probability Distribution, Mathematical Theory & Analysis, Descriptive Statistics, Arithmetic, Statistics, Engineering Calculations, Calculus, Visualization (Computer Graphics), Analytical Skills

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

1…236237238…543

In summary, here are 10 of our most popular customer analytics courses

  • Data Visualization: Johns Hopkins University
  • Judgmental Business Forecasting in Excel: Macquarie University
  • GenAI for Sales Teams: Coursera
  • Data Science for Health Research: University of Michigan
  • Hotel Digital Marketing and Social Media Strategy: STARWEAVER
  • Tableau Fundamentals: Corporate Finance Institute
  • Test Accessibility of Your Design with WAVE: Coursera
  • Organizational Concepts and Language: University of Illinois Urbana-Champaign
  • Make Data-Driven Decisions: Google
  • Generative AI in Marketing: Board Infinity

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok