• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • A

    Arizona State University

    What is Technology Entrepreneurship and Innovation?

    Skills you'll gain: Entrepreneurship, Commercialization, Innovation, Sales Presentations, Presentations, Market Opportunities, Technology Strategies, Technology Solutions, Product Development, Customer Insights, Customer Analysis

    ★ 4.7 (59) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • M

    Microsoft

    Generative AI for Data Science

    Skills you'll gain: Fine-tuning, Generative AI, Model Optimization, Large Language Modeling, Data Ethics, LLM Application, Responsible AI, Feature Engineering, AI Security, Advertising, Marketing, Anomaly Detection, Data Synthesis, Information Privacy

    ★ 4.5 (29) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Minnesota

    Advanced Models for Decision Making

    Skills you'll gain: Operations Research, Supply Chain Planning, Supply Chain, Transportation, Supply Chain, and Logistics, Workforce Management, Resource Planning, Business Analytics, Applied Mathematics, Mathematical Modeling, Manufacturing Operations, Operations Management, Workforce Planning, Financial Modeling, Inventory Control, Business Analysis, Microsoft Excel, Production Process, Resource Allocation, Analytics, Cash Management

    ★ 4.7 (61) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • H

    Harvard Business Review

    Leadership for Everyone

    Skills you'll gain: Diversity and Inclusion, Business Planning, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Strategic Thinking, Personal Integrity, Business Ethics, Operating Budget, Strategic Leadership, Workplace inclusivity, Marketing Planning, Selling Techniques, Strategic Decision-Making, Customer Insights, Planning, Growth Strategies, Financial Management, Ethical Standards And Conduct, Market Opportunities, Decision Making

    Intermediate · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • L

    LearnKartS

    Program Management Fundamentals

    Skills you'll gain: Project Portfolio Management, Strategic Planning, Program Implementation, Risk Management

    ★ 4.3 (40) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    SkillUp

    Generative AI: Transform Your Customer Support Career

    Skills you'll gain: Prompt Engineering, Generative AI Agents, Standard Operating Procedure, Generative AI, Customer Support, AI literacy, Product Support, Customer Service, Procedure Development, Customer Analysis, LLM Application, Responsible AI, AI Workflows, AI Integrations, Customer experience improvement, Data Ethics, Customer Insights, Business Process Automation, User Feedback, Automation

    ★ 4.8 (53) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • K

    Kennesaw State University

    Segmenting the Market with Jagdish Sheth

    Skills you'll gain: Target Market, Strategic Marketing, Target Audience, Marketing, Market Opportunities, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Growth Strategies, Market Analysis, Marketing Psychology, Value Propositions, Revenue Management, Promotional Strategies, Competitive Analysis, Consumer Behaviour, Product Promotion

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • R

    Real Madrid Graduate School Universidad Europea

    AI in Fan Engagement

    Skills you'll gain: Marketing Analytics, AI Personalization, Driving engagement, Predictive Analytics, Customer Engagement, Advanced Analytics, Data-Driven Marketing, Data-Driven Decision-Making, Predictive Modeling, Digital Brand Strategy, Marketing Strategies, Personalized Campaigns, Emerging Technologies, Revenue Management, Brand Loyalty, Loyalty Programs, Brand Marketing, Digital Media Strategy, Media Relations, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    إنشاء تصميمات مذهلة لطقم علامة تجارية تسويقية باستخدام كانفا

    Skills you'll gain: Canva (Software), Style Guides, Logo Design, Branding, Marketing Collateral, Marketing Design, Marketing Materials, Brand Marketing, Brand Strategy, Graphic Design, Brand Management, Media Strategy, Cross-Channel Marketing, Organizational Skills, Design Elements And Principles

    ★ 4.9 (14) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • I

    IBM

    IBM COBOL Software Development Practices

    Skills you'll gain: COBOL (Programming Language), Agile Software Development, Systems Development Life Cycle, Agile Methodology, Technical Support, Software Development Methodologies, Software Development Life Cycle, Agile Project Management, Scrum (Software Development), Technical Support and Services, Software Development, Help Desk Support, System Support, Software Quality Assurance, Quality Assurance, Software Quality (SQA/SQC), Mainframe Computing, Code Review, Issue Tracking, Computer Programming

    ★ 3.6 (64) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • S

    Simplilearn

    AI, Automation, and Emerging Technology

    Skills you'll gain: MarTech, Data-Driven Marketing, Marketing Automation, AI Personalization, Marketing Analytics, Personalized Campaigns, Digital Marketing, Marketing Strategies, Digital Marketing Campaigns, Digital Marketing Tools, Customer Analysis, Digital Advertising, Predictive Analytics, Image Analysis, Artificial Intelligence, Customer Engagement, Content Optimization, Search Engine Optimization, HubSpot CRM, Advertising

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Instagram Strategy: Effective Content

    Skills you'll gain: Instagram, Content Scheduling, Social Media Content, Competitive Analysis, Calendar Management, Target Audience, Content Strategy, Social Media Management, Social Media Strategy, Content Marketing, Content Development and Management, Social Media, Social Media Marketing, Content Creation, Goal Setting

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…238239240…477

In summary, here are 10 of our most popular product marketing courses

  • What is Technology Entrepreneurship and Innovation?: Arizona State University
  • Generative AI for Data Science: Microsoft
  • Advanced Models for Decision Making: University of Minnesota
  • Leadership for Everyone: Harvard Business Review
  • Program Management Fundamentals: LearnKartS
  • Generative AI: Transform Your Customer Support Career: SkillUp
  • Segmenting the Market with Jagdish Sheth: Kennesaw State University
  • AI in Fan Engagement: Real Madrid Graduate School Universidad Europea
  • إنشاء تصميمات مذهلة لطقم علامة تجارية تسويقية باستخدام كانفا: Coursera
  • IBM COBOL Software Development Practices: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok