• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • M

    MathWorks

    Electric Motor Modeling and Control

    Skills you'll gain: Control Systems, Machine Controls, Three-Phase, Power Electronics, Simulation and Simulation Software, Model Based Systems Engineering, Electrical Engineering, Automation Engineering, Simulations, Mathematical Modeling, Electrical Power, Performance Tuning, Performance Testing, System Configuration

    Beginner · Course · 1 - 4 Weeks

  • E

    Edureka

    UX & SEO Analytics: Hotjar, Ahrefs & Competitor Intelligence

    Skills you'll gain: Web Analytics and SEO, Keyword Research, Web Analytics, Competitive Intelligence, Digital Analysis, Competitive Analysis, Search Engine Optimization, User Research, User Experience, User Experience Design, UI/UX Research, Search Engine Marketing, Digital Marketing Tools, Digital Marketing, Content Strategy, Market Analysis, Content Marketing, Marketing, Strategic Marketing, Marketing Planning

    Intermediate · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Dealing With Angry Customers In Customer Service

    Skills you'll gain: Verbal Communication Skills, Customer Complaint Resolution, De-escalation Techniques, Customer Service, Communication, Customer Retention, Emotional Intelligence, Empathy & Emotional Intelligence, Customer Relationship Building, Service Recovery, Communication Strategies, Customer Support, Customer experience improvement, Conflict Management, Empathy

    Mixed · Course · 1 - 4 Weeks

  • S

    Salesforce

    Sales and CRM Overview

    Skills you'll gain: Sales Process, Sales, Salesforce, Customer Relationship Management (CRM) Software, Sales Operations, Customer Relationship Management, General Sales Practices, B2B Sales, Data Management, Customer Data Management, Databases, Data Cleansing, Business-To-Consumer

    ★ 4.6 (1.6K) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Embedding Sensors and Motors

    Skills you'll gain: Control Systems, Machine Controls, Engineering, Scientific, and Technical Instruments, Process Control, Embedded Systems, Embedded Software, Electrical and Computer Engineering, Real Time Data, Laboratory Equipment, Laboratory Experience, Electronic Systems, Electronics, Electronics Engineering, Power Electronics, Electronic Hardware, Manufacturing Processes, Electrical Equipment, Thermal Management, Hardware Design, Electrical Engineering

    ★ 4.6 (2.9K) · Intermediate · Specialization · 3 - 6 Months

  • Y

    Yale University

    The Science of Well-Being for Teens

    Skills you'll gain: Positivity, Habit Formation, Mental Health, Optimism, Goal Setting, Stress Management, Resilience, Self-Awareness, Behavioral Economics, Psychology, Mindfulness, Mental and Behavioral Health

    ★ 4.8 (819) · Beginner · Course · 1 - 3 Months

  • C

    Copenhagen Business School

    Strategic Management

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Strategic Planning, Strategic Leadership, Organizational Strategy, Corporate Strategy, Technology Strategies, Competitive Analysis, Global Marketing, Case Studies, Plan Execution, Market Dynamics

    ★ 4.7 (4.6K) · Mixed · Course · 1 - 3 Months

  • H

    HubSpot Academy

    Sales Training: Building Your Sales Career

    Skills you'll gain: Inside Sales, Consultative Approaches, Sales Training, Consultative Selling, Sales, General Sales Practices, Sales Strategy, Sales Process, Relationship Building, Customer Relationship Building, Rapport Building, Prospecting and Qualification, Consumer Behaviour, Personalized Service, Needs Assessment, Communication

    ★ 4.7 (675) · Beginner · Course · 1 - 4 Weeks

  • M

    Minnesota State University, Mankato

    Skills for New Manager Success

    Skills you'll gain: Leadership and Management, Leadership Development, Team Management, Leadership, Team Leadership, Initiative and Leadership, Organizational Development, Professional Development, Communication Strategies, Professionalism, Strategic Leadership, Verbal Communication Skills, Conflict Management, Communication, Behavior Management, Performance Analysis, Business Management, Trustworthiness, Adaptability, Problem Solving

    Beginner · Specialization · 1 - 3 Months

  • Y

    Yale University

    The Psychology of Negotiation: How to Find Elegant Trades

    Skills you'll gain: Negotiation, Contract Negotiation, Price Negotiation, Conflict Management, General Sales Practices, Selling Techniques, Sales, Persuasive Communication, Communication, Closing (Sales), Goal Setting, Sales Development, Collaboration, Empathy, Value Propositions, Team Collaboration, Strategic Thinking, Behavioral Economics, Psychology, Active Listening

    ★ 5 (6) · Beginner · Course · 1 - 3 Months

  • I

    IE Business School

    Marketing Mix Implementation

    Skills you'll gain: Marketing Communications, Product Lifecycle Management, Data-Driven Marketing, Brand Strategy, Integrated Marketing Communications, Customer experience strategy (CX), Advertising Campaigns, Advertising, Marketing, Marketing Budgets, Marketing Analytics, Brand Management, Retail Management, Product Management, Marketing Channel, Product Strategy, Market Dynamics, Revenue Management, Merchandising, Communication

    ★ 4.7 (6.1K) · Beginner · Specialization · 3 - 6 Months

  • U

    University of California, Davis

    Equine Welfare and Management

    Skills you'll gain: Public Health and Disease Prevention, Nutrition and Diet, Preventative Care, Nutrition Care Plans, Injury Prevention, Vital Signs, Safety Assurance, Environment Health And Safety, Sports Medicine, Physiology, Accident Prevention, Health Assessment, Cleanliness, Behavior Management, Emergency Response, Psychology

    ★ 4.9 (403) · Beginner · Course · 1 - 3 Months

1…242526…123

In summary, here are 10 of our most popular consumer behavior courses

  • Electric Motor Modeling and Control: MathWorks
  • UX & SEO Analytics: Hotjar, Ahrefs & Competitor Intelligence: Edureka
  • Dealing With Angry Customers In Customer Service: Alex Genadinik
  • Sales and CRM Overview: Salesforce
  • Embedding Sensors and Motors: University of Colorado Boulder
  • The Science of Well-Being for Teens: Yale University
  • Strategic Management: Copenhagen Business School
  • Sales Training: Building Your Sales Career: HubSpot Academy
  • Skills for New Manager Success: Minnesota State University, Mankato
  • The Psychology of Negotiation: How to Find Elegant Trades: Yale University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok