• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Trello for Beginners

    Skills you'll gain: Kanban Principles, Agile Methodology, Workflow Management, Prioritization, Collaborative Software, Project Management Software, Organizational Skills, Lean Methodologies, Project Management, Administration

    ★ 4.4 (185) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • Y

    Yonsei University

    Smart Device & Mobile Emerging Technologies

    Skills you'll gain: Wireless Networks, Telecommunications, Mobile Development, Apple iOS, Display Devices, Business Planning, iOS Development, Product Planning, Android (Operating System), Company, Product, and Service Knowledge, Communication Systems, Business Strategy, Business Strategies, Network Analysis, Network Performance Management, Emerging Technologies, Operating Systems, Knowledge of Apple Hardware, System Software, Market Intelligence

    ★ 4.7 (490) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Accounting

    Skills you'll gain: Data Governance, Accounting, Data Management, Internal Controls, Internal Auditing, Auditing, General Accounting, Financial Auditing, Fraud detection, Data Quality, Data Integrity, Loss Prevention, Data Visualization, Data Manipulation, Pandas (Python Package), Data Analysis, Analytics, GitHub, Python Programming, Natural Language Processing

    ★ 4.6 (85) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Enhancing Customer Insights with Generative AI

    Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Customer Analysis, Market Research, Generative Model Architectures, Data Preprocessing, Market Analysis, Data Analysis, Data Visualization Software, Consumer Behaviour, AI Integrations, Business Strategy, Business Planning

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • F

    Fundação Instituto de Administração

    Introdução aos Negócios

    Skills you'll gain: Stakeholder Management, Corporate Sustainability, Stakeholder Engagement, Innovation, Business Strategy, Stakeholder Analysis, Business Management, Business Ethics, Design Thinking, Finance, People Management, Business Modeling, Corporate Finance, Social Impact, Diversity Programs, Entrepreneurship, Creativity, Diversity and Inclusion, Sustainable Business, Internet Of Things

    ★ 4.8 (69) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • S

    Sciences Po

    Entreprendre dans les Industries Culturelles à l'ère du numérique

    Skills you'll gain: Business Modeling, Entrepreneurship, Promotional Strategies, Commercialization, New Business Development, Digital Content, Content Creation, Digital Publishing, Innovation, Entrepreneurial Finance, Digital Transformation, Target Audience, Consumer Behaviour, Fundraising and Crowdsourcing

    ★ 4.6 (166) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Maryland, College Park

    Corporate Entrepreneurship: Innovating within Corporations

    Skills you'll gain: Proposal Development, Business Modeling, Innovation, Entrepreneurship, Customer Analysis, Entrepreneurial Finance, Business Valuation, Financial Modeling, Market Opportunities, New Business Development, Proposal Writing, Financial Reporting, Internal Auditing, Corporate Finance, Financial Statements, Corporate Strategy, Business Planning, Corporate Accounting, Project Finance, Finance

    ★ 4.6 (308) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • A

    Automatic Data Processing, Inc. (ADP)

    Candidate Experience and Employer Branding

    Skills you'll gain: Recruitment, Talent Recruitment, Professional Networking, Diversity Equity and Inclusion Initiatives, Diversity Training, Applicant Tracking Systems, Workplace inclusivity, Diversity and Inclusion, Recruitment Strategies, Relationship Building, Talent Acquisition, Diversity Awareness, Diversity Programs, Cultural Diversity, Talent Pipelining, Full Cycle Recruitment, Drive Engagement, Talent Sourcing, Branding, Communication

    ★ 4.7 (33) · Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • S

    STARWEAVER

    Executive Communication Excellence

    Skills you'll gain: Active Listening, Business Writing, Concision, Non-Verbal Communication, Writing, Persuasive Communication, Team Collaboration, Virtual Teams, Interpersonal Communications, Empathy, Responsible AI, Cultural Sensitivity, Google Gemini, Anthropic Claude, Communication, Technical Documentation, Communication Strategies, Stakeholder Engagement, Marketing Communications, Media and Communications

    ★ 4.7 (40) · Intermediate · Specialization · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Crea tu presencia en redes sociales para tu negocio en Canva

    Skills you'll gain: Social Media Content, Social Media, Content Creation, Target Audience, Graphic Design, Social Media Marketing, Content Scheduling, Social Media Management, Target Market, Social Media Strategy, Content Strategy, Goal Setting

    ★ 4.6 (41) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • R

    Rutgers the State University of New Jersey

    Supply Chain Excellence Capstone

    Skills you'll gain: Financial Statement Analysis, Product Flow Diagram, Supply Chain, Financial Statements, Supply Chain Management, Supply Chain Systems, Case Studies, Financial Analysis, Supply Chain Planning, Transportation, Supply Chain, and Logistics, Financial Data, Process Mapping, System Implementation, Cost Management, Financial Acumen, Product Strategy, Plan Execution, Income Statement, Business Strategy, Complex Problem Solving

    ★ 4.8 (26) · Advanced · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Create Successful Pinterest Pins for Business in Canva

    Skills you'll gain: Pinterest, Canva (Software), Visual Storytelling, Content Creation, Social Media Content, Storytelling, Graphic Design, Digital Publishing, Driving engagement, Marketing

    ★ 4.7 (16) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
1…241242243…530

In summary, here are 10 of our most popular marketing strategy courses

  • Trello for Beginners: Coursera
  • Smart Device & Mobile Emerging Technologies: Yonsei University
  • Applying Data Analytics in Accounting: University of Illinois Urbana-Champaign
  • Enhancing Customer Insights with Generative AI: Coursera
  • Introdução aos Negócios: Fundação Instituto de Administração
  • Entreprendre dans les Industries Culturelles à l'ère du numérique: Sciences Po
  • Corporate Entrepreneurship: Innovating within Corporations: University of Maryland, College Park
  • Candidate Experience and Employer Branding: Automatic Data Processing, Inc. (ADP)
  • Executive Communication Excellence: STARWEAVER
  • Crea tu presencia en redes sociales para tu negocio en Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok