• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • M

    Macquarie University

    Cyber Security: Data, Privacy and AI Security

    Skills you'll gain: Information Privacy, Data Security, Security Testing, Threat Detection, Responsible AI, Data Governance, Cyber Threat Intelligence, Data Management, Cyber Attacks, Cloud Security, Cyber Security Strategy, Cybersecurity, Data Loss Prevention, Data Integrity, Security Management, Security Controls, Security Awareness, Cyber Operations, Artificial Intelligence and Machine Learning (AI/ML), Data Science

    ★ 4.4 (34) · Beginner · Specialization · 3 - 6 Months

  • B

    Board Infinity

    Generative AI in HR - Impact and Application of Gen AI

    Skills you'll gain: Responsible AI, HR Tech, Human Resources Management and Planning, Employee Engagement, Human Resources, Generative AI, Data Ethics, People Analytics, Talent Recruitment, Talent Acquisition, Human Resource Strategy, Recruitment, Trend Analysis, Employee Training, Employee Retention, Workforce Development, Workforce Planning, Training Programs, Ethical Standards And Conduct

    ★ 4.3 (254) · Beginner · Course · 1 - 4 Weeks

  • I

    IE Business School

    Scaling Product and Processes

    Skills you'll gain: Growth Strategies, Performance Metric, Entrepreneurship, Performance Measurement, Key Performance Indicators (KPIs), Go To Market Strategy, Sales Management, Sales Process, Product Management, Sales Strategy, Product Development, Operational Efficiency, Product Strategy, Working Capital, Process Management, Business Strategies, Business Process, Process Optimization, Business Strategy, Leadership and Management

    ★ 4.6 (14) · Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Retail Management: Analyze, Plan & Strategize

    Skills you'll gain: Retail Management, Retail Store Operations, Retail Sales, Merchandising, Customer Analysis, Customer Insights, Product Assortment, Promotional Strategies, Strategic Marketing, Market Intelligence, Integrated Marketing Communications, Consumer Behaviour, Promotions and Campaigns, Marketing Communications, Operations Management, Financial Management, Competitive Analysis, Organizational Structure

    ★ 5 (17) · Mixed · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    Comparative Health Systems

    Skills you'll gain: Health Systems, Primary Care, Health Care Administration, Health Care, Health Administration, Health Care Procedure and Regulation, Health Policy, Healthcare Industry Knowledge, Health Disparities, Health Equity, Systems Thinking, Public Health, Governance, Organizational Strategy

    ★ 4.6 (145) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crafting Personalized Content with Gen AI: Create a Campaign

    Skills you'll gain: Prompt Engineering, Persona Development, Personalized Campaigns, Prompt Engineering Tools, Customer Analysis, AI Personalization, Target Audience, ChatGPT, Customer Insights, Data-Driven Marketing, Generative AI, Email Marketing, Social Media Campaigns, LLM Application, Content Creation, Social Media Content

    ★ 4.4 (14) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Trello for Beginners

    Skills you'll gain: Kanban Principles, Agile Methodology, Workflow Management, Prioritization, Collaborative Software, Project Management Software, Organizational Skills, Lean Methodologies, Project Management, Administration

    ★ 4.4 (185) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create an Infographic in Canva

    Skills you'll gain: Infographics, Canva (Software), Graphical Tools, Visual Storytelling, Graphic and Visual Design, Design Elements And Principles

    ★ 4.6 (201) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    التسويق العضوي: مجموعات الفيسبوك للشركات الصغيرة

    Skills you'll gain: Target Audience, Target Market, Facebook, Earned Media, Persona Development, Customer Analysis, Owned Media, Social Media Marketing, Social Media Content, Business Marketing, Social Media, Business Planning, Drive Engagement, Marketing Planning, Digital Marketing

    ★ 4.5 (26) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create Informative Presentations with Microsoft PowerPoint

    Skills you'll gain: Data Visualization, Microsoft Office, Concision, Communication, Business Writing, Business Strategy

    ★ 4.4 (85) · Intermediate · Guided Project · Less Than 2 Hours

  • P

    Pontificia Universidad Católica del Perú

    Gestión de Emprendimientos Gastronómicos

    Skills you'll gain: Hotel And Restaurant Management, Hospitality and Food Services, Food Services, Restaurant Management, Resource Management, Restaurant Operation, Market Analysis, Market Opportunities, Business Modeling, Business Planning, Entrepreneurship, Market Research, Innovation, Cost Management, Logistics Management, Operational Efficiency

    ★ 4.8 (33) · Beginner · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Generative AI: Prompt Engineering Basics

    Skills you'll gain: Prompt Engineering Tools, Prompt Patterns, Responsible AI, Generative Model Architectures, Google Gemini, AI literacy, LLM Application, Model Evaluation, Debugging

    ★ 4.7 (79) · Beginner · Course · 1 - 4 Weeks

1…241242243…481

In summary, here are 10 of our most popular marketing strategy courses

  • Cyber Security: Data, Privacy and AI Security: Macquarie University
  • Generative AI in HR - Impact and Application of Gen AI: Board Infinity
  • Scaling Product and Processes: IE Business School
  • Retail Management: Analyze, Plan & Strategize: EDUCBA
  • Comparative Health Systems: University of Pennsylvania
  • Crafting Personalized Content with Gen AI: Create a Campaign: Coursera
  • Trello for Beginners: Coursera
  • Create an Infographic in Canva: Coursera
  • التسويق العضوي: مجموعات الفيسبوك للشركات الصغيرة: Coursera
  • Create Informative Presentations with Microsoft PowerPoint: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok