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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    H

    Howard University

    Capstone: Design Thinking for IS in Business

    Skills you'll gain: Design Thinking, Solution Design, Customer Analysis, Business Solutions, Process Design, Customer Insights, User Centered Design, Cloud-Based Integration, Information Systems, Brainstorming, User Research, Ideation, Persona Development, Target Audience, Business Transformation, Digital Transformation, Cloud Solutions, User Feedback, Product Testing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Creatividad, diseño e innovación: Técnicas y herramientas - Proyecto Final

    Skills you'll gain: Design Thinking, Stakeholder Analysis, Innovation, Brainstorming, Peer Review, Creative Problem-Solving, Ideation, Creative Thinking, Business Modeling, Project Design, Proposal Development, Process Development, Sustainable Business, Creativity, Social Impact, Constructive Feedback, Branding

    4.8
    Rating, 4.8 out of 5 stars
    ·
    106 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Subsistence Marketplaces

    Skills you'll gain: Business Planning, Solution Design, Consumer Behaviour, Sustainable Development, Enterprise Modeling, Entrepreneurship, Sustainable Business, Market Dynamics, Market Opportunities, Needs Assessment, Design Thinking, Ideation, Product Development, Environmental Issue, Sustainability Reporting, Business Development, Cultural Sensitivity, Empathy & Emotional Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Setting a Generative AI Strategy

    Skills you'll gain: AI Product Strategy, Generative AI, Strategic Thinking, AI Enablement, Business Strategies, Business Strategy, Customer experience strategy (CX), Customer experience improvement, Value Propositions, Case Studies, Large Language Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Creo Incubator

    Advanced Thought Leadership: Mastering Influence and Impact

    Skills you'll gain: Critical Thinking, Conflict Management, Relationship Building, Intercultural Competence, Negotiation, Constructive Feedback, Stakeholder Engagement, Content Creation, Strategic Partnership, Stakeholder Communications, Cultural Responsiveness, Composure, Relationship Management, Diversity Awareness, Cultural Sensitivity, Content Marketing, Leadership, Business Leadership, Decision Making, Strategic Leadership

    Advanced · Specialization · 3 - 6 Months

  • B

    Birla Institute of Technology & Science, Pilani

    Human Computer Interaction

    Skills you'll gain: Human Computer Interaction, Web Content Accessibility Guidelines, Human Factors, User Interface (UI), Usability, Interaction Design, Prototyping, User Interface and User Experience (UI/UX) Design, User Experience Design, User Experience, Human Centered Design, User Centered Design, User Interface (UI) Design, Responsive Web Design, Design Thinking, Usability Testing, Mockups, User Research, Wireframing, Information Architecture

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    L

    LearnQuest

    Scrum Master Certification Exam Preparation

    Skills you'll gain: Sprint Planning, Agile Methodology, User Story, Sprint Retrospectives, Backlogs, Agile Project Management, Agile Product Development, Meeting Facilitation, Continuous Improvement Process, Discussion Facilitation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    50 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    YouTube Content Creation Essentials

    Skills you'll gain: Video Production, Video Editing, Storyboarding, Photo/Video Production and Technology, Videography, Post-Production, Media Production, Photo Editing, Content Creation, Writing, Scripting, Social Media Content, Social Media

    4
    Rating, 4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    LinkedIn Lead Generation And Professional LinkedIn Profile

    Skills you'll gain: LinkedIn, Lead Generation, Sales Prospecting, Prospecting and Qualification, B2B Sales, Sales Development, Business Marketing, Cold Calling, Professional Networking, Web Presence, Product Promotion, Branding, Automation

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of London

    Full-Stack Web Development

    Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), JSON, HTML and CSS, Web Content Accessibility Guidelines, Javascript, Application Programming Interface (API), Web Design, Semantic Web, Usability, Web Applications, Web Development, Test Tools, Web Content, Front-End Web Development, Data Structures, Application Frameworks, Network Protocols, Data Ethics, Animations

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 1 - 3 Months

  • P

    Packt

    The Chief AI Officer's Handbook

    Skills you'll gain: AI Security, AI Product Strategy, Responsible AI, Data Ethics, Strategic Leadership, AI Integrations, Technology Roadmaps, Artificial Intelligence, Business Strategies, Strategic Thinking, Milestones (Project Management), Agile Project Management, Compliance Management, Data Management, Security Controls, Artificial Intelligence and Machine Learning (AI/ML), Governance, Ethical Standards And Conduct, Data Governance, Team Building

    3.3
    Rating, 3.3 out of 5 stars
    ·
    8 reviews

    Advanced · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    2026 Most Beginner SEO Course For Complete Beginners

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Presence, Blogs, Content Optimization, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Capstone: Design Thinking for IS in Business: Howard University
  • Creatividad, diseño e innovación: Técnicas y herramientas - Proyecto Final: Arizona State University
  • Subsistence Marketplaces: University of Illinois Urbana-Champaign
  • Setting a Generative AI Strategy: Coursera
  • Advanced Thought Leadership: Mastering Influence and Impact: Creo Incubator
  • Human Computer Interaction: Birla Institute of Technology & Science, Pilani
  • Scrum Master Certification Exam Preparation: LearnQuest
  • YouTube Content Creation Essentials: Coursera
  • LinkedIn Lead Generation And Professional LinkedIn Profile: Alex Genadinik
  • Full-Stack Web Development: University of London

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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