• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Digital Analytics

Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.

Popular Digital Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Search Engine Optimization and Content Strategy

    Skills you'll gain: Keyword Research, Data-Driven Marketing, Search Engine Optimization, Generative Engine Optimization (GEO), Web Analytics and SEO, Search Engine Marketing, Digital Marketing Campaigns, Content Optimization, Research, Content Creation, Conversion Funnel Analysis, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Generative AI, Content Management, Analytics

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Università Bocconi

    A Scientific Approach to Innovation Management

    Skills you'll gain: Data Analysis, Innovation, Strategic Decision-Making, Statistical Analysis, General Science and Research, Data-Driven Decision-Making, Complex Problem Solving, Regression Analysis, Correlation Analysis, Decision Making, Big Data, Strategic Thinking, Probability & Statistics, Statistical Hypothesis Testing, Performance Metric, Entrepreneurship, A/B Testing, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    110 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    National Taiwan University

    Operations Research (3): Theory

    Skills you'll gain: Operations Research, Network Model, Statistical Machine Learning, Case Studies, Applied Mathematics, Mathematical Modeling, Machine Learning, Model Optimization, Mathematical Theory & Analysis, Transportation Operations, Business Analytics, Linear Algebra, Resource Allocation, Classification Algorithms, Algorithms

    4.9
    Rating, 4.9 out of 5 stars
    ·
    97 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Scrimba

    Learn JavaScript

    Skills you'll gain: JSON, Event-Driven Programming, Javascript, Mobile Development, Data Structures, Application Development, Video Game Development, Web Applications, Programming Principles, Data Storage Technologies, Scripting Languages, Data Persistence, Computer Programming, Data Storage, Computational Logic, Front-End Web Development, Web Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    155 reviews

    Beginner · Course · 1 - 3 Months

  • I

    Instituto Tecnológico de Aeronáutica

    Desenvolvimento Ágil com Java Avançado

    Skills you'll gain: Model View Controller, Selenium (Software), Web Applications, Java, Java Programming, Data Access, Java Platform Enterprise Edition (J2EE), Agile Methodology, Web Development, Software Testing, Agile Software Development, Server Side, Software Design Patterns

    4.7
    Rating, 4.7 out of 5 stars
    ·
    197 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    What Can AI Do for Marketing?

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, AI Personalization, Data-Driven Decision-Making, Marketing Strategies, Contextual Advertising, Marketing, Personalized Campaigns, AI Enablement, Marketing Effectiveness, Responsible AI, MarTech, Data Ethics, Customer experience improvement, Journey Mapping, Artificial Intelligence, Customer Insights, Customer Engagement, Consumer Behaviour, Data Collection

    4.5
    Rating, 4.5 out of 5 stars
    ·
    62 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Splunk Inc.

    Splunk Search Expert 102

    Skills you'll gain: Splunk, Data Transformation, Data Manipulation, Data Wrangling, Statistical Analysis, Data Processing, Data Synthesis, Time Series Analysis and Forecasting, Data Analysis, Descriptive Statistics, Big Data, Data Science, Business Analytics, Query Languages, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Establishing Product-Market Fit

    Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Target Audience, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, Customer Analysis, Product Planning, Agile Product Development, Market Analysis, Product Requirements, User Feedback, Product Testing, Continuous Improvement Process, Needs Assessment, Ideation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    91 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to Generative AI in Legal

    Skills you'll gain: Legal Technology, Legal Research, Responsible AI, Litigation Support, Legal Strategy, Generative AI, Data Ethics, Legal Writing, Client Support, Legal Risk, AI literacy, Law, Regulation, and Compliance, Forecasting, Predictive Modeling, Information Privacy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    STARWEAVER

    Business Process Modeling with AI

    Skills you'll gain: Business Process Modeling, Process Modeling, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Business Process Automation, Process Analysis, Business Transformation, Case Studies, Workflow Management, Process Mapping, Initiative and Leadership, Business Workflow Analysis, Process Optimization, Business Leadership, Quality Improvement, Innovation, Automation, Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Data Storage in Microsoft Azure for Associate Developers

    Skills you'll gain: Microsoft Azure, Data Store, Data Storage, Cloud Storage, Data Storage Technologies, Cloud Engineering, Cloud Security, Data Security, Cloud Development, Data Management, Data Modeling, Security Controls, Cloud Applications, Cloud Services, Database Architecture and Administration, Threat Management, Data Access, Cloud-Based Integration, File Management, Analytics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    36 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    2

    28DIGITAL

    Security and Privacy for Big Data - Part 2

    Skills you'll gain: General Data Protection Regulation (GDPR), Information Privacy, Personally Identifiable Information, Data Security, Data Governance, Vulnerability Management, Vulnerability Assessments, Law, Regulation, and Compliance, Big Data, Encryption, Cryptography, Cryptographic Protocols

    4.7
    Rating, 4.7 out of 5 stars
    ·
    263 reviews

    Beginner · Course · 1 - 4 Weeks

1…249250251…678

In summary, here are 10 of our most popular digital analytics courses

  • Search Engine Optimization and Content Strategy: Coursera
  • A Scientific Approach to Innovation Management: Università Bocconi
  • Operations Research (3): Theory: National Taiwan University
  • Learn JavaScript: Scrimba
  • Desenvolvimento Ágil com Java Avançado: Instituto Tecnológico de Aeronáutica
  • What Can AI Do for Marketing?: Emory University
  • Splunk Search Expert 102: Splunk Inc.
  • Establishing Product-Market Fit: University of Maryland, College Park
  • Introduction to Generative AI in Legal: Coursera
  • Business Process Modeling with AI: STARWEAVER

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok