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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI for Customer Experience with Chatbots and Analytics

    Skills you'll gain: Customer experience strategy (CX), Responsible AI, Customer experience improvement, Personalized Campaigns, Customer Engagement, Predictive Analytics, Customer Service, Google Gemini, Customer Insights, Agentic Workflows, Driving engagement, LLM Application, Brand Loyalty, Generative AI Agents, Anthropic Claude, Artificial Intelligence, Business Process Automation, Generative AI

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI for Brand Visibility

    Skills you'll gain: Prompt Engineering, Generative AI, Generative AI Agents, Marketing Design, Web Content Accessibility Guidelines, Marketing Materials, Brand Awareness, Marketing, Campaign Planning, Marketing Collateral, Branding, Content Optimization, Search Engine Optimization, AI Workflows, Large Language Modeling

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Draw an interactive wireframe in Mockplus

    Skills you'll gain: Wireframing, Mockups, UI Components, Interaction Design, Interactive Design, User Interface (UI), User Flows, Usability Testing, Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Erste Schritte in Easil

    Skills you'll gain: Marketing Materials, Marketing Design, Typography, Graphic and Visual Design Software, Graphic Design, Promotional Materials, Advertising, Graphic and Visual Design, Design, Content Creation, Marketing, Social Media Content, Social Media Marketing, Gmail

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Beer Quality Systems

    Skills you'll gain: ISO 9000 Series, Food Quality Assurance And Control, Quality Management Systems, Product Quality (QA/QC), Quality Assurance, Quality Control, Hazard Analysis, Safety Standards, Standard Operating Procedure, Statistical Process Controls, Risk Control, Engineering Documentation, Laboratory Testing, Statistical Methods, Systems Of Measurement, Descriptive Statistics, Analytical Testing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    Universitat Politècnica de València

    Neuromarketing

    Skills you'll gain: Marketing Psychology, Consumer Behaviour, Advertising, Behavioral Economics, Brand Marketing, Marketing Strategies, Marketing Communications, Strategic Marketing, Sensory Systems Analysis, Driving engagement, Market Research, Personalized Service, Qualitative Research, Psychology, Decision Making

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    AI Agent Architecture in Java with Generative AI

    Skills you'll gain: Generative AI Agents, Agentic Workflows, AI Orchestration, LLM Application, OpenAI API, Java Programming, Java, AI Workflows, Agentic systems, Generative AI, Prompt Patterns, Prompt Engineering, AI Integrations, Persona (User Experience), Document Management, Secure Coding, Business Logic, Software Design Documents, Plan Execution, Software Design Patterns

    4.3
    Rating, 4.3 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Alberta

    캡스톤 : 소프트웨어 제품 관리 실전 프로젝트

    Skills you'll gain: Sprint Planning, Agile Software Development, Product Demonstration, Agile Methodology, Software Development Methodologies, Requirements Analysis, Agile Project Management, Requirements Elicitation, Risk Management, Scrum (Software Development), Project Risk Management, Agile Product Development, Virtual Environment, Product Requirements, Sprint Retrospectives, Product Management, Risk Analysis, Backlogs, Customer Communications Management, Showrooms

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Unreal Engine Game World & Environment Design

    Skills you'll gain: Unreal Engine, Cinematography, Animations, Post-Production, Animation and Game Design, Videography, Virtual Environment, Unity Engine, 3D Assets, Video Game Development, Game Design, Video Production, Debugging, Visualization (Computer Graphics), Visual Storytelling, Computer Graphic Techniques, Interactive Design, Design Strategies, Computer Graphics, Software Installation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    沃顿商务基础毕业项目 (中文版)

    Skills you'll gain: Financial Modeling, Business Planning, Operations Management, Market Opportunities, Strategic Thinking, Business Strategy, Go To Market Strategy, Production Planning, Marketing Planning, Analysis, Risk Analysis, Business Communication, Business Analysis, Marketing Communications, Strategic Marketing, Financial Analysis, Cash Flow Forecasting, Financial Forecasting, Oral Expression, New Product Development

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Identify Your Target Audience

    Skills you'll gain: Target Audience, Driving engagement, Customer Analysis, Customer Engagement, Persona Development, Customer Insights, Customer Retention, Data-Driven Marketing, User Feedback, Market Research, Marketing Strategies, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Business Ethics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    EDUCBA

    Production & Operations: Apply, Analyze & Optimize

    Skills you'll gain: Manufacturing Operations, Production Management, Production Planning, Production Process, Operations Management, Production Schedule, Operations, Inventory Management, Business Operations, Inventory Control, Quality Control, Materials Management, Scheduling, Production Line, Inventory Management System, Inventory and Warehousing, Operational Efficiency, Lean Manufacturing, Quality Monitoring, Material Requirements Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • AI for Customer Experience with Chatbots and Analytics: Coursera
  • AI for Brand Visibility: Coursera
  • Draw an interactive wireframe in Mockplus: Coursera
  • Erste Schritte in Easil: Coursera
  • Beer Quality Systems: University of California, Davis
  • Neuromarketing: Universitat Politècnica de València
  • AI Agent Architecture in Java with Generative AI: Vanderbilt University
  • 캡스톤 : 소프트웨어 제품 관리 실전 프로젝트: University of Alberta
  • Unreal Engine Game World & Environment Design: EDUCBA
  • 沃顿商务基础毕业项目 (中文版): University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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