• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • D

    Duke University

    MLOps | Machine Learning Operations

    Skills you'll gain: Fine-tuning, MLOps (Machine Learning Operations), Model Deployment, Cloud Deployment, Pandas (Python Package), AWS SageMaker, NumPy, Microsoft Azure, Hugging Face, GitHub Copilot, Unit Testing, Data Engineering, DevOps, Cloud Computing, Python Programming, Machine Learning, GitHub, Big Data, Data Management, Data Analysis

    4.1 stars, 639 reviews, Advanced, Specialization, 3 - 6 Months

    ★ 4.1 (639) · Advanced · Specialization · 3 - 6 Months

    Category: Top AI program
    Top AI program
    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    Comunicación efectiva para el líder actual

    Skills you'll gain: Assertiveness, Interpersonal Communications, Active Listening, Empathy, Drive Engagement, Constructive Feedback, Organizational Leadership, Social Skills, Emotional Intelligence, Leadership, Strategic Communication, Communication, Empathy & Emotional Intelligence, Team Motivation, Business Communication, Internal Communications

    4.8 stars, 1K reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (1K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Introduction to Microsoft Excel

    Skills you'll gain: Microsoft Excel, Spreadsheet Software, Data Entry, Data Manipulation, Expense Management, Budgeting, Inventory Management System, Data Management, Data Visualization, Data Analysis, Business Analysis

    4.9 stars, 544 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.9 (544) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
  • C

    Chegg Skills

    UX Design with AI

    Skills you'll gain: UI/UX Research, User Research, Design Research, User Experience Design, User Experience, UI/UX Strategy, Usability, Human Centered Design, Interaction Design, Journey Mapping, Product Design, Design Thinking, Visual Design, Wireframing, Figma (Design Software), Prototyping, Artificial Intelligence, Information Architecture, Web Content Accessibility Guidelines, Generative AI

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    Edureka

    Building AI-Powered Chatbots with Flowise

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Retrieval-Augmented Generation, Large Language Modeling, AI Security, Agentic Workflows, Embeddings, Generative AI Agents, Vector Databases, Generative AI, Application Deployment, Context Management, Artificial Intelligence, AI Personalization, Knowledge Transfer, Prototyping, Test Tools, JSON, Systems Architecture, Continuous Monitoring

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • A

    Arizona State University

    Communication For Everyone

    Skills you'll gain: Meeting Facilitation, Public Speaking, Lecturing, Presentations, Active Listening, Storytelling, Communication, Team Leadership, Oral Expression, Teamwork, Social Skills, Influencing, Discussion Facilitation, Team Building, Team Motivation, Leadership, Team Management, Interpersonal Communications, Communication Strategies, Verbal Communication Skills

    4.6 stars, 279 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (279) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Créer du contenu pour Youtube avec Canva

    Skills you'll gain: Canva (Software), Logo Design, Video Production, Graphic and Visual Design Software, Graphic and Visual Design, Content Creation, Graphic Design, Creative Design, Content Marketing, Social Media Marketing, Social Media, Digital Marketing

    4.3 stars, 18 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.3 (18) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Colorado Boulder

    Data Science Foundations: Statistical Inference

    Skills you'll gain: Probability, Statistical Hypothesis Testing, Statistical Inference, Probability & Statistics, Statistical Methods, Probability Distribution, Statistics, Bayesian Statistics, Statistical Analysis, Sampling (Statistics), Applied Mathematics, Data Ethics, Data Analysis, Correlation Analysis, Data Science, Sample Size Determination, Data Collection

    4.4 stars, 366 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.4 (366) · Intermediate · Specialization · 3 - 6 Months

    Category: Bestseller
    Bestseller
    Status: Free trial
    Free trial
  • G

    Google

    Google Data-Driven Decision Making

    Skills you'll gain: Data Visualization, Data Ethics, Dashboard Creation, Data Presentation, Performance Measurement, Data Analysis, Tableau Software, Data Integrity, Stakeholder Engagement, Data Storytelling, Analysis, Communication Strategies, Prompt Patterns, Statistical Methods, Analytics, Data Infrastructure, Stakeholder Communications, Visual Design, Spreadsheet Software, Verbal Communication Skills

    4.7 stars, 112 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (112) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Active Listening: Enhancing Communication Skills

    Skills you'll gain: Active Listening, Emotional Intelligence, Empathy, Empathy & Emotional Intelligence, Interpersonal Communications, Rapport Building, Conflict Management, Intercultural Competence, Non-Verbal Communication, Cultural Sensitivity, Verbal Communication Skills, Communication Strategies, Relationship Building, Professional Development, Self-Awareness, Communication

    4.7 stars, 697 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (697) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • D

    Duke University

    Impact Measurement & Management for the SDGs

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Standards, Sustainable Development, Sustainable Business, Corporate Sustainability, Sustainability Reporting, Performance Measurement, Social Impact, Stakeholder Engagement, Investment Management, Governance, Performance Analysis, Stakeholder Management, Goal Setting, Asset Management, Stakeholder Analysis, Data-Driven Decision-Making, Portfolio Management, Verification And Validation, Accountability

    4.8 stars, 656 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (656) · Mixed · Course · 1 - 3 Months

  • M

    Microsoft

    Microsoft Power Platform Fundamentals PL-900 Exam Prep

    Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Power BI, Dashboard, Power Platform Architecture & Technical Design, No-Code Development, Data Visualization, Data Integration, Business Intelligence, Process Design, Product Automation, Microsoft Development Tools, Business Intelligence Software, Business Process Automation, Productivity Software, Application Development, Process Modeling, Performance Analysis, Application Design, Automation

    4.3 stars, 317 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.3 (317) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
1…254255256…759

In summary, here are 10 of our most popular social media analytics courses

  • MLOps | Machine Learning Operations: Duke University
  • Comunicación efectiva para el líder actual: Tecnológico de Monterrey
  • Introduction to Microsoft Excel: Coursera
  • UX Design with AI: Chegg Skills
  • Building AI-Powered Chatbots with Flowise: Edureka
  • Communication For Everyone: Arizona State University
  • Créer du contenu pour Youtube avec Canva: Coursera
  • Data Science Foundations: Statistical Inference: University of Colorado Boulder
  • Google Data-Driven Decision Making: Google
  • Active Listening: Enhancing Communication Skills: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok