• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Analytical Solutions to Common Healthcare Problems

    Skills you'll gain: Data Dictionary, Health Informatics, Extract, Transform, Load, Data Synthesis, Analytical Skills, Fraud detection, Data Integration, Data Analysis, Clinical Data Management, Clinical Informatics, Data Wrangling, Data Transformation, Data Processing, Risk Analysis, Data Quality, Classification Algorithms

    4.4
    Rating, 4.4 out of 5 stars
    ·
    36 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Program Managers

    Skills you'll gain: Agile Software Development, Program Management, Responsible AI, Planning, Generative AI, AI literacy, Risk Analysis, Prompt Engineering, Analytics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    YouTube Content Creation Essentials

    Skills you'll gain: Video Production, Video Editing, Storyboarding, Photo/Video Production and Technology, Videography, Post-Production, Media Production, Photo Editing, Content Creation, Writing, Scripting, Social Media Content, Social Media

    4
    Rating, 4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    Infosec

    CompTIA Data+

    Skills you'll gain: Data Integration, Data Analysis, Data Mining, Data Presentation, Data-Driven Decision-Making, Data Modeling, Data Governance, Business Analytics, Data Visualization, Dashboard Creation, Analytics, Statistical Analysis, Dashboard, Data Warehousing, Data Management, Data Security, Data Quality, Data Cleansing, Data Integrity, Machine Learning

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Interaction Design and UX/UI Principles

    Skills you'll gain: User Interface and User Experience (UI/UX) Design, User Interface (UI), Interaction Design, Figma (Design Software), Wireframing, User Interface (UI) Design, Usability, User Experience, User Experience Design, User Centered Design, User Flows, Prototyping, Design Elements And Principles, Graphic Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Make Data-Driven Decisions

    Skills you'll gain: Dashboard Creation, Data Presentation, Performance Measurement, Business Metrics, Data Storytelling, Data Visualization Software, Data Analysis Software, Small Data, Decision Making, Big Data

    5
    Rating, 5 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Vector Search with NoSQL Databases using MongoDB & Cassandra

    Skills you'll gain: Vector Databases, MongoDB, NoSQL, Embeddings, Databases, Apache Cassandra, Text Mining, Query Languages, Image Analysis, Node.JS, Database Application

    4.7
    Rating, 4.7 out of 5 stars
    ·
    32 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Product Innovation Management

    Skills you'll gain: Product Planning, Product Development, Product Strategy, Sustainable Business, Product Management, Marketing, Product Marketing, New Product Development, Marketing Strategy and Techniques, Product Lifecycle Management, Strategic Marketing, Sales Presentations, Marketing Strategies, Presentations, Promotional Strategies, Sustainable Development, Proposal Development, Corporate Sustainability, Capital Budgeting, Return On Investment

    Build toward a degree

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    Logical Operations

    Data Analysis and Visualization with Microsoft Excel

    Skills you'll gain: Data Storytelling, Data Analysis Expressions (DAX), Excel Formulas, Data Transformation, Interactive Data Visualization, Data Presentation, Microsoft Excel, Datamaps, Data Visualization, Dashboard Creation, Sampling (Statistics), Dashboard, Pivot Tables And Charts, Data Analysis, Statistical Analysis, Data Cleansing, Microsoft Office, Geospatial Mapping, Microsoft 365, Productivity Software

    3.7
    Rating, 3.7 out of 5 stars
    ·
    13 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    S

    SkillsBooster Academy

    Perplexity AI: A Comprehensive Guide to Generative AI

    Skills you'll gain: Prompt Engineering, AI Personalization, Content Creation, Campaign Management, Keyword Research, Marketing, Generative AI Agents, Email Marketing, Digital Marketing, Search Engine Optimization, Artificial Intelligence and Machine Learning (AI/ML), Business Marketing, Content Marketing, ChatGPT, Social Media Marketing, Business Process Automation, Automation, Market Trend, Business, Business Management

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Northwestern University

    ما هي وسائل التواصل الاجتماعي؟

    Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Social Media Management, Social Media Analytics, Digital Transformation, Marketing, Customer Relationship Building, Customer Engagement, Market Dynamics, Consumer Behaviour, Driving engagement, Drive Engagement, Stakeholder Engagement, Integrated Marketing Communications, Target Audience, Peer Review

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Build and deploy a stroke prediction model using R

    Skills you'll gain: Feature Engineering, Model Evaluation, Predictive Modeling, Model Deployment, Model Training, Predictive Analytics, R (Software), R Programming, Data Analysis, Statistical Analysis, Data Wrangling, Data Cleansing, Data Manipulation, Classification Algorithms, Data Import/Export, Data Preprocessing, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    33 reviews

    Intermediate · Guided Project · Less Than 2 Hours

1…260261262…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok