• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Data Engineering, Big Data and ML on Google Cloud 日本語版

    Skills you'll gain: Google Cloud Platform, Dataflow, Data Pipelines, Data Import/Export, Feature Engineering, Data Lakes, Model Deployment, Real Time Data, Dashboard Creation, Apache Kafka, Tensorflow, Data Governance, Data Warehousing, Apache Spark, Dashboard, Data Infrastructure, Data Architecture, Big Data, Extract, Transform, Load, Unstructured Data

    4.3
    Rating, 4.3 out of 5 stars
    ·
    82 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Email Execution: Automation, Testing & Audience Targeting

    Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Test Planning, Copywriting, Personalized Campaigns, Regulatory Compliance, Customer Relationship Management (CRM) Software, Performance Analysis, Marketing Analytics, Customer Engagement, Target Audience, Customer Data Management, Compliance Management, Data-Driven Marketing, Compliance Auditing, Customer Relationship Management, Writing and Editing, Peer Review, General Data Protection Regulation (GDPR)

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Personalized Marketing at Scale

    Skills you'll gain: Customer Analysis, Personalized Campaigns, AI Personalization, Customer Insights, Data-Driven Marketing, Marketing Analytics, Generative AI, Target Audience, Customer Data Management, Marketing, Marketing Strategies, Campaign Management, Marketing Effectiveness, Content Creation, Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universiteit Leiden

    Population Health: Fundamentals of Population Health Management

    Skills you'll gain: Health Disparities, Health Systems, Health Promotion, Value-Based Care, Public Health, Care Management, Health Care, Health Policy, Social Determinants Of Health, Community Health, Epidemiology, Risk Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    51 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Alibaba Cloud Academy

    Alibaba Cloud Computing

    Skills you'll gain: Relational Databases, Plot (Graphics), Load Balancing, Data Visualization Software, Cloud Security, Network Security, Cloud Management, Cloud Computing, Cloud Hosting, Databases, Big Data, Database Management, General Networking, IT Security Architecture, Apache Hadoop, Cloud Infrastructure, Cloud Platforms, Operating System Administration, Apache Spark, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    145 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    P

    Parsons School of Design, The New School

    Using Design to Generate Innovative Business Solutions

    Skills you'll gain: Solution Design, Conversion Funnel Analysis, Design Thinking, Sustainable Business, Process Design, Business Solutions, Business Architecture, Business Modeling, Growth Strategies, Strategic Thinking, Innovation, Value Propositions, User Experience, Prototyping, Consumer Behaviour, Customer Insights, User Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Mastering Business Essentials: Marketing

    Skills you'll gain: Marketing, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing Planning, Marketing Management, Earned Media, Marketing Communications, Promotions and Campaigns, Branding, Market Dynamics, Target Market, Product Promotion, Customer Insights, Owned Media, Conversion Funnel Analysis, Order Delivery

    5
    Rating, 5 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Python for Finance: Beta and Capital Asset Pricing Model

    Skills you'll gain: Portfolio Management, Plotly, Data Visualization, Portfolio Risk, Interactive Data Visualization, Investment Management, Exploratory Data Analysis, Plot (Graphics), Return On Investment, Financial Modeling, Financial Analysis, Statistical Analysis, Financial Data, Risk Modeling, Market Data, Finance, Equities, Data Analysis, Python Programming, Data Preprocessing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    47 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Fundamentals of Product Strategy

    Skills you'll gain: Competitive Analysis, Product Strategy, Product Management, Strategic Prioritization, Market Analysis, Product Marketing, Prioritization, Customer Analysis, Goal Setting, Business Strategy, Strategic Thinking, Strategic Decision-Making, Team Motivation, Market Dynamics, Customer Insights, Regulatory Compliance

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Performance Marketing and MultiChannel Campaign Optimization

    Skills you'll gain: Performance marketing, Campaign Management, Pay Per Click Advertising, Google Ads, Meta Ads Manager, Paid media, Online Advertising, Advertising Campaigns, Digital Advertising, Digital Marketing Campaigns, Marketing Budgets, Keyword Research, Promotions and Campaigns, Marketing Effectiveness, Search Engine Marketing, Marketing Analytics, Performance Analysis, Budget Management, Cost Benefit Analysis, Survey Creation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Dealing With Missing Data

    Skills you'll gain: Sampling (Statistics), Statistical Programming, Statistical Software, Data Analysis Software, Statistical Analysis, STATA (Software), Statistical Methods, R (Software), Statistical Modeling, Regression Analysis, Data Analysis, Logistic Regression

    3.8
    Rating, 3.8 out of 5 stars
    ·
    138 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Mixed Methods Research: Bridging Qualitative & Quantitative

    Skills you'll gain: Data Literacy, Data Collection, Research Design, Research Methodologies, Qualitative Research, Data Synthesis, Data Ethics, Quantitative Research, Business Research, Research Reports, Research and Design, Data Integration, Data Presentation, Data Storytelling, Research, Report Writing, Science and Research, Technical Communication, Stakeholder Communications, Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

1…262263264…541

In summary, here are 10 of our most popular customer analytics courses

  • Data Engineering, Big Data and ML on Google Cloud 日本語版: Google Cloud
  • Email Execution: Automation, Testing & Audience Targeting: Coursera
  • GenAI for Personalized Marketing at Scale: Coursera
  • Population Health: Fundamentals of Population Health Management: Universiteit Leiden
  • Alibaba Cloud Computing: Alibaba Cloud Academy
  • Using Design to Generate Innovative Business Solutions: Parsons School of Design, The New School
  • Mastering Business Essentials: Marketing: Emory University
  • Python for Finance: Beta and Capital Asset Pricing Model: Coursera
  • Fundamentals of Product Strategy: Coursera
  • Performance Marketing and MultiChannel Campaign Optimization: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok