• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • L

    L&T EduTech

    Fire Hydrant System

    Skills you'll gain: Pump Stations, Schematic Diagrams, Process Flow Diagrams, Hydraulics, Plumbing, Building Services Engineering, Engineering Drawings, Structural Engineering, Safety Standards, Structural Analysis, Design Specifications, Engineering Calculations, Technical Standard, Materials science

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Create surveys with Qualtrics

    Skills you'll gain: Survey Creation, Customer Retention, Customer Insights, Business Research, Customer Data Management, User Feedback, Customer experience improvement

    4.3
    Rating, 4.3 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • M

    Michigan State University

    Avatar Psychology for Designers

    Skills you'll gain: Game Design, Design, Virtual Reality, User Experience Design, Design Strategies, Diversity Awareness, Design Research, Augmented and Virtual Reality (AR/VR), Psychology, Virtual Environment, Cultural Sensitivity, Cultural Diversity

    3.8
    Rating, 3.8 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Quantifying Relationships with Regression Models

    Skills you'll gain: Regression Analysis, Logistic Regression, Correlation Analysis, Statistical Inference, Model Evaluation, Statistical Methods, Statistical Modeling, Statistical Analysis, Probability & Statistics, Predictive Modeling, Probability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    23 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Innovate with the Strategy Canvas for Competitiveness

    Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Business Strategies, Go To Market Strategy, Entrepreneurship, Competitive Intelligence, Market Opportunities, Innovation, Organizational Strategy, Spreadsheet Software, Leadership

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • L

    L&T EduTech

    Strategies for Heavy Lifting

    Skills you'll gain: Structural Engineering, Construction Engineering, Construction, Engineering Management, Construction Management, Engineering Practices, Engineering Plans And Specifications, Hydraulics, Mechanics, Safety Standards, Engineering, Structural Analysis, Mechanical Design, Engineering Design Process, Torque (Physics), Machine Controls, Equipment Design, Engineering Calculations, Civil Engineering, Mechanical Engineering

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Advanced · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Whole Class with PhET for STEM Education

    Skills you'll gain: Mathematics Education, Education Software and Technology, Instructional Strategies, Teaching, Digital pedagogy, Curriculum Planning, Simulations, Simulation and Simulation Software, Design Strategies, Interactive Design, Conceptual Design, Display Devices

    4.9
    Rating, 4.9 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Arizona

    Strategic Digital Marketing

    Skills you'll gain: Web Analytics, Search Engine Marketing, Pay Per Click Advertising, Data-Driven Marketing, User Experience Design, Google Ads, Search Engine Optimization, Digital Marketing, Digital Marketing Campaigns, Campaign Management, Content Marketing, Cross-Channel Marketing, Digital Brand Strategy, Keyword Research, Data-Driven Decision-Making, Marketing Analytics, Marketing Strategy and Techniques, Marketing Planning, Customer Engagement, Target Audience

    Intermediate · Specialization · 3 - 6 Months

  • M

    Microsoft

    Generative AI for PowerPoint and Word to Optimize Content Creation

    Skills you'll gain: Presentations, Microsoft Copilot, Microsoft PowerPoint, Microsoft Word, Multimedia, AI powered creativity, Microsoft 365, Animations, Editing, Writing and Editing, Content Optimization, Workflow Management, Content Creation, Target Audience

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of California, Davis

    AI-Powered Content Creation for Social Media Success

    Skills you'll gain: Campaign Planning, Social Media Content, Data-Driven Marketing, Social Media Strategy, Personalized Campaigns, Social Media Campaigns, Social Media Marketing, Campaign Management, Content Performance Analysis, Social Media Management, Content Creation, AI Personalization, Content Optimization, Social Media Analytics, AI literacy, Marketing Strategies, Content Strategy, Generative AI, Persona Development, Data Analysis

    Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Computational Vision

    Skills you'll gain: Computer Vision, Image Analysis, Artificial Neural Networks, Convolutional Neural Networks, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning Methods, Network Model, Psychology

    4.4
    Rating, 4.4 out of 5 stars
    ·
    67 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google

    Desain UX Google

    Skills you'll gain: Wireframing, Adobe XD, Mockups, Storyboarding, Information Architecture, User Experience Design, Usability Testing, Usability, Graphic and Visual Design, Figma (Design Software), User Experience, Design Elements And Principles, Persona (User Experience), Interaction Design, User Interface and User Experience (UI/UX) Design, UI/UX Research, Design Reviews, Responsive Web Design, Presentations, User Story

    4.9
    Rating, 4.9 out of 5 stars
    ·
    508 reviews

    Beginner · Professional Certificate · 3 - 6 Months

1…263264265…412

In summary, here are 10 of our most popular market research courses

  • Fire Hydrant System: L&T EduTech
  • Create surveys with Qualtrics: Coursera
  • Avatar Psychology for Designers: Michigan State University
  • Quantifying Relationships with Regression Models: Johns Hopkins University
  • How to Innovate with the Strategy Canvas for Competitiveness: Coursera
  • Strategies for Heavy Lifting: L&T EduTech
  • Whole Class with PhET for STEM Education: University of Colorado Boulder
  • Strategic Digital Marketing: University of Arizona
  • Generative AI for PowerPoint and Word to Optimize Content Creation: Microsoft
  • AI-Powered Content Creation for Social Media Success: University of California, Davis

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok