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  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • A

    Aptly

    TikTok for Business

    Skills you'll gain: TikTok, Social Media Content, Social Media Marketing, Business Marketing, Content Scheduling, Brand Marketing, Social Media Strategy, Social Media, Content Creation, Marketing Strategies, Content Marketing, Marketing, Web Presence, Brand Awareness, Driving engagement, Content Strategy, Branding, Content Development and Management, Customer Engagement

    4.9 stars, 14 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (14) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Houston

    Math behind Moneyball

    Skills you'll gain: Probability & Statistics, Statistical Methods, Statistics, Microsoft Excel, Predictive Analytics, Game Theory, Spreadsheet Software, Predictive Modeling, Excel Formulas, Pivot Tables And Charts, Regression Analysis, Statistical Analysis, Statistical Modeling, Advanced Analytics, Data-Driven Decision-Making, Data Analysis, Analytics, Data Analysis Software, Simulations, Probability

    4.5 stars, 98 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (98) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • T

    Tecnológico de Monterrey

    Inteligencia Artificial centrada en el ser humano

    Skills you'll gain: Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI literacy, Responsible AI, Automation, Human Machine Interfaces, Agentic systems, Liberal Arts, Machine Learning, Human Computer Interaction, Social Impact, Ethical Standards And Conduct

    4.6 stars, 122 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (122) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Michigan

    Generative AI Essentials: Overview and Impact

    Skills you'll gain: Generative AI, ChatGPT, AI literacy, Large Language Modeling, Prompt Engineering, Responsible AI, Data Ethics, Artificial Intelligence, Business Economics, Culture, Law, Regulation, and Compliance, AI Integrations, Social Studies, Intellectual Property

    4.7 stars, 356 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (356) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Universidad Austral

    Negociación 4.0

    Skills you'll gain: Negotiation, Conflict Management, Communication, Coaching, Personal Attributes, Collaboration, Emotional Intelligence

    4.7 stars, 859 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (859) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • J

    Johns Hopkins University

    Statistics for Genomic Data Science

    Skills you'll gain: Biostatistics, Bioinformatics, Exploratory Data Analysis, Statistical Analysis, Statistical Methods, Statistical Hypothesis Testing, Statistical Modeling, Statistics, R Programming, Probability & Statistics, Data Preprocessing, Data Analysis, Statistical Inference, Regression Analysis, Data Pipelines, Logistic Regression, Analysis

    4.2 stars, 383 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.2 (383) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Business Execution: Ops, Team Management & Communication

    Skills you'll gain: Purchasing, Workflow Management, Business Workflow Analysis, Supplier Relationship Management, Internal Communications, Systems Thinking, Process Mapping, Operational Efficiency, Contract Management, Supplier Management, Proposal Writing, Negotiation, Leadership Studies, Team Leadership, AI Enablement, Leadership, Operations Management, Communication, Business, Team Management

    4.5 stars, 311 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (311) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    The Nuts and Bolts of Public Relations

    Skills you'll gain: Public Relations, Branding

    4.7 stars, 115 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (115) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Systems Science and Obesity

    Skills you'll gain: Systems Thinking, Epidemiology, Systems Analysis, Health Systems, Social Network Analysis, Simulations, Public Health, Network Model, Public Health and Disease Prevention, Social Determinants Of Health, Behavioral Health, Economics

    4.6 stars, 205 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (205) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Maryland, College Park

    Advanced Digital Marketing

    Skills you'll gain: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Data-Driven Marketing, Customer Relationship Building, Customer Data Management, Marketing Channel, Marketing Analytics, Online Advertising, Customer Engagement, Marketing Effectiveness, AI Personalization, Data Ethics, Digital Marketing

    4.5 stars, 62 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.5 (62) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    How to Create an Instagram Business Account

    Skills you'll gain: Instagram, Facebook, Social Media Management, Social Media, Account Management, Social Media Marketing

    4.4 stars, 39 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.4 (39) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • J

    Johns Hopkins University

    An Introduction to the U.S. Food System: Perspectives from Public Health

    Skills you'll gain: Nutrition and Diet, Food and Beverage, Sustainable Systems, Public Health, Community Health, Social Justice, Sustainable Development, Community Development, Health Equity, Systems Thinking, Land Management, Environment, Environmental Issue, Natural Resource Management, Health Policy, Public Policies, Health Promotion, Economics

    4.7 stars, 165 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (165) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
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In summary, here are 10 of our most popular social media analytics courses

  • TikTok for Business: Aptly
  • Math behind Moneyball: University of Houston
  • Inteligencia Artificial centrada en el ser humano: Tecnológico de Monterrey
  • Generative AI Essentials: Overview and Impact: University of Michigan
  • Negociación 4.0: Universidad Austral
  • Statistics for Genomic Data Science: Johns Hopkins University
  • Business Execution: Ops, Team Management & Communication: Coursera
  • The Nuts and Bolts of Public Relations: University of Colorado Boulder
  • Systems Science and Obesity: Johns Hopkins University
  • Advanced Digital Marketing: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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