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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • C

    Coursera

    Business Innovation: Prototyping, Markets, Strategy

    Skills you'll gain: Innovation, Ideation, Strategic Thinking, New Business Development, Business Strategy, Product Development, Entrepreneurship, Resource Management, Market Opportunities, Resource Allocation, Business Systems, Business Research, Critical Thinking

    ★ 4.8 (6) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    INSEAD

    Blockchain Opportunity Analysis for Global Commerce

    Skills you'll gain: Plan Execution, Blockchain, Business Analysis, Market Opportunities, Competitive Analysis, Stakeholder Analysis, Business Planning, Market Analysis, Case Studies, Proposal Development, Feasibility Studies, Milestones (Project Management), Business Modeling, Solution Design, Value Propositions, Business Solutions, Business Research, Market Research, Target Market, Decision Making

    Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • L

    LearnQuest

    Development Methodologies Overview

    Skills you'll gain: Software Development Life Cycle, CI/CD, Cloud-Native Computing, Software Development Methodologies, Jenkins, Continuous Integration, Agile Methodology, Software Development, Agile Project Management, Cloud Development, Continuous Delivery, Agile Software Development, Cloud Computing Architecture, Continuous Deployment, Cloud Applications, Scrum (Software Development), Computer Programming, Kubernetes

    ★ 4.9 (8) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Virginia

    Approche agile et design thinking

    Skills you'll gain: User Story, Persona (User Experience), Agile Product Development, Design Thinking, Agile Methodology, Product Development, Team Oriented, User Research, Persona Development, Usability Testing, User Feedback, User Centered Design, Value Propositions, Innovation, Interviewing Skills

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Build your first Search Engine using AWS Kendra

    Skills you'll gain: Amazon Web Services, Amazon S3, Machine Learning

    ★ 4.3 (26) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • L

    LearnKartS

    Salesforce Admin & App Builder Certification Prep

    Skills you'll gain: Salesforce, Salesforce Development, Application Deployment, Workflow Management, Dashboard, Data Import/Export, Ad Hoc Reporting, Change Control, Email Automation, Data Maintenance, Authentications, Customer Relationship Management (CRM) Software, Configuration Management, Data Access, Responsive Web Design, System Configuration, Role-Based Access Control (RBAC), Data Management, Customer Relationship Management, Business Logic

    ★ 4.2 (9) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Analyze AI SEO & Conquer Competitors

    Skills you'll gain: Competitive Analysis, Keyword Research, Search Engine Optimization, Competitive Intelligence, Web Analytics and SEO, Market Opportunities, Content Strategy, Market Intelligence, Social Media Marketing, Strategic Thinking, Marketing Strategies, Search Engine Marketing, Digital Marketing, Target Audience, Market Research, Gap Analysis, Needs Assessment, Strategic Prioritization

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Consumer Behavior and Consumer Research

    Skills you'll gain: Consumer Behaviour, Data Collection, Market Research, Marketing, Surveys, Customer Insights, Marketing Psychology, Customer Analysis, Marketing Strategies, Data-Driven Marketing, Qualitative Research, Research Methodologies, Target Market, Survey Creation, Branding, Marketing Strategy and Techniques, Marketing Effectiveness, Research Design, MarTech, Decision Making

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    CPC & Keyword Research

    Skills you'll gain: Pay Per Click Advertising, Google Ads, Keyword Research, Advertising Campaigns, Search Engine Marketing, Marketing Budgets, Online Advertising, Campaign Planning, Data-Driven Marketing, Paid media, Digital Marketing Tools, Advertising, Digital Advertising, Data-Driven Decision-Making, Sales Presentation, Budgeting, Cost Estimation, Performance Metric, Analysis

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    GoHighLevel for Beginners: Voice AI Automated Appointments

    Skills you'll gain: Outbound Calls, Operational Efficiency, AI Workflows, Agentic Workflows, Generative AI Agents, Workflow Management, Customer Service, AI Integrations, Automation, Prompt Engineering, Systems Integration, Customer Communications Management

    ★ 4.9 (7) · Beginner · Guided Project · Less Than 2 Hours

  • S

    Skillshare

    Figma Pro Pt. 4: Variables, Tokens & Dev Mode Mastery

    Skills you'll gain: Figma (Design Software), User Interface and User Experience (UI/UX) Design, User Experience Design, UI Components, Responsive Web Design, Animations, Web Content Accessibility Guidelines, User Interface (UI) Design, Interactive Design, Interaction Design, Prototyping, Collaborative Software, Software Documentation

    ★ 4.5 (11) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • I

    IBM

    SMP/E for z/OS Workshop

    Skills you'll gain: z/OS, Package and Software Management, Mainframe Computing, Mainframe Technologies, Job Control Language (JCL), Patch Management, Software Configuration Management, Software Installation, File Transfer Protocol (FTP), Enterprise Application Management, System Software, Configuration Management, System Programming, System Configuration, Problem Management, Debugging, Change Control, Dependency Analysis

    Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
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In summary, here are 10 of our most popular product marketing courses

  • Business Innovation: Prototyping, Markets, Strategy: Coursera
  • Blockchain Opportunity Analysis for Global Commerce: INSEAD
  • Development Methodologies Overview: LearnQuest
  • Approche agile et design thinking: University of Virginia
  • Build your first Search Engine using AWS Kendra: Coursera
  • Salesforce Admin & App Builder Certification Prep: LearnKartS
  • Analyze AI SEO & Conquer Competitors: Coursera
  • Consumer Behavior and Consumer Research: EDUCBA
  • CPC & Keyword Research: Coursera
  • GoHighLevel for Beginners: Voice AI Automated Appointments: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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