• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • I

    Interactive Brokers

    ESG Data & Accountability

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Market Data, Data Ethics, Financial Data, Investments, Data Collection, Due Diligence, Financial Services, Big Data, Analytics, Investment Management, Data-Driven Decision-Making, Financial Market, Business Ethics, Data Quality, Corporate Sustainability, Financial Industry Regulatory Authorities, Sustainable Business, Portfolio Management, Accountability

    ★ 4.4 (37) · Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Data Engineer, Big Data and ML on Google Cloud em Português

    Skills you'll gain: Model Deployment, Data Pipelines, Real Time Data, Google Cloud Platform, Dataflow, Data Warehousing, Dashboard Creation, Data Preprocessing, Data Governance, Big Data, Feature Engineering, Data Lakes, Dashboard, Extract, Transform, Load, Apache Spark, Metadata Management, Data Management, Applied Machine Learning, Tensorflow, PySpark

    ★ 4.7 (126) · Intermediate · Specialization · 3 - 6 Months

  • J

    Johns Hopkins University

    Neuroscience Methods

    Skills you'll gain: Research Design, Science and Research, Laboratory Research, Research Methodologies, Sensory Systems Analysis, Statistical Analysis, Psychological Evaluations, Data Analysis, Data Collection, Neurology, Psychology, Physiology, Image Analysis, Medical Imaging, Statistical Hypothesis Testing, Statistical Inference

    ★ 4.6 (8) · Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Crea Anuncios para las Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Video Editing, Social Media Content, Social Media, Instagram, Social Media Marketing, Social Media Management, Graphic and Visual Design Software, Facebook, Content Creation, Advertising, Animations, Shared Media, Graphic Design, Graphic and Visual Design, Design, User Accounts

    ★ 4.8 (6) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Diseña imprimibles para cursos en línea usando Canva

    Skills you'll gain: Canva (Software), Graphic Design, Design, Graphic and Visual Design, Marketing Design, Graphic and Visual Design Software, Creative Design, Typography, Marketing Collateral, Graphical Tools, Design Elements And Principles, Marketing Materials

    ★ 4.6 (28) · Intermediate · Guided Project · Less Than 2 Hours

  • H

    Howard University

    Business Problem Solving

    Skills you'll gain: Regression Analysis, Correlation Analysis, Spreadsheet Software, Business Analysis, Data-Driven Decision-Making, Data Modeling, Business Modeling, Business Analytics, Microsoft Excel, Business Solutions, Statistical Analysis, Mathematical Modeling, Data Analysis Software, Excel Formulas, Analysis, Statistical Methods, Forecasting, Data Analysis, Operations Research, Business Strategy

    ★ 4.7 (33) · Intermediate · Specialization · 1 - 3 Months

  • G

    Google

    Engage Customers With an Online Store

    Skills you'll gain: Point of Sale, Order Delivery, Shipping and Receiving, Logistics Management, Customer experience strategy (CX), Process Optimization

    ★ 5 (9) · Beginner · Course · 1 - 4 Weeks

  • S

    Skillshare

    ChatGPT for Content Creation and Planning

    Skills you'll gain: Prompt Patterns, Content Optimization, AI powered creativity, Digital Publishing, AI Personalization, Driving engagement, AI literacy, Process Optimization, Business Process Automation, LLM Application, Business Process

    ★ 4.2 (18) · Beginner · Specialization · 1 - 3 Months

  • L

    LearnQuest

    Build AI Apps with No-Code Tools

    Skills you'll gain: Dashboard Creation, Data Ethics, Predictive Modeling, No-Code Development, Model Deployment, Data Visualization, Data Presentation, Responsible AI, Data-Driven Decision-Making, Interactive Data Visualization, Advanced Analytics, Product Improvement, Business Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Business Analytics, Data Cleansing, Data Preprocessing, Business Metrics, Predictive Analytics, Data Architecture

    Beginner · Specialization · 1 - 3 Months

  • S

    Starweaver

    Mastering Digital Communication: Effective Online Engagement

    Skills you'll gain: Content Creation, Crisis Management, Driving engagement, Digital Communications, Social Media Marketing, Strategic Communication, Communication Strategies, Social Media, Digital Marketing, Digital Brand Strategy, Digital Content, Communication Planning, Communication, Data Ethics, Social Media Strategy, Marketing Communications, Target Audience, Social Media Content, Customer Engagement, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Crea data lakes y almacenes de datos en Google Cloud

    Skills you'll gain: Data Lakes, Data Warehousing, Data Architecture, Data Management, Metadata Management, Data Integration, Advanced Analytics, Data Security, Google Cloud Platform, Analytics, Cloud Storage, Applied Machine Learning, Data Storage Technologies, Open Source Technology

    ★ 4.8 (97) · Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Statistics For Data Science

    Skills you'll gain: Correlation Analysis, Probability & Statistics, Statistical Methods, Statistics, Statistical Analysis, Data Analysis, Sampling (Statistics), Data Science, Probability Distribution, Descriptive Statistics, Statistical Inference

    ★ 4 (42) · Beginner · Guided Project · Less Than 2 Hours

1…278279280…493

In summary, here are 10 of our most popular marketing analytics courses

  • ESG Data & Accountability: Interactive Brokers
  • Data Engineer, Big Data and ML on Google Cloud em Português: Google Cloud
  • Neuroscience Methods: Johns Hopkins University
  • Crea Anuncios para las Redes Sociales con Canva: Coursera
  • Diseña imprimibles para cursos en línea usando Canva: Coursera
  • Business Problem Solving: Howard University
  • Engage Customers With an Online Store: Google
  • ChatGPT for Content Creation and Planning: Skillshare
  • Build AI Apps with No-Code Tools: LearnQuest
  • Mastering Digital Communication: Effective Online Engagement: Starweaver

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok