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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Marketing Teams

    Skills you'll gain: Generative AI Agents, Marketing Operations, Innovation, Marketing Management, Team Management, Team Building, Project Management, Data-Driven Decision-Making, Cross-Functional Collaboration, Content Creation, Leadership Development, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Machine Learning Fundamentals

    Skills you'll gain: Supervised Learning, Predictive Modeling, Logistic Regression, Statistical Modeling, Model Evaluation, Machine Learning, Machine Learning Algorithms, Classification Algorithms, Regression Analysis, Probability & Statistics, Linear Algebra

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Data Science for Marketing

    Skills you'll gain: Marketing Analytics, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Statistical Methods, Regression Analysis, Model Evaluation, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Machine Learning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    C++ Programming Fundamentals

    Skills you'll gain: Debugging, Program Development, Software Documentation, Pseudocode, C++ (Programming Language), Computational Thinking, Maintainability, Programming Principles, Computer Programming, Integrated Development Environments, Development Environment, Algorithms, Data Validation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Text Mining for Marketing

    Skills you'll gain: Text Mining, Data Ethics, Data Mining, Customer Insights, Marketing Analytics, Unstructured Data, Marketing, Trend Analysis, Brand Awareness, Target Audience, Natural Language Processing, Predictive Analytics, Machine Learning, Data Preprocessing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    MedCerts

    Pharmacy Technician Fundamentals

    Skills you'll gain: Medical Terminology, Pharmacy Experience, Medication Dispensation, Pharmacist Assistance, Medical Prescription, Pharmacology, Conflict Management, Pharmacy Operations, Anatomy, Pathology, Pharmacy Information System, Cultural Responsiveness, Patient Safety, Patient Education And Counseling, Patient-centered Care, Pharmacy, Professionalism, Medication Administration, Medical Records, Physiology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Otimizando o Marketing Digital

    Skills you'll gain: Campaign Management, Advertising Campaigns, Consumer Behaviour, Digital Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Planning, Return On Investment, Media Planning, Performance Reporting, Customer Insights, Marketing Analytics, Customer Analysis, Customer experience improvement, Customer Engagement, Marketing Communications, Target Audience, Product Lifecycle Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    MedCerts

    Nursing Assistant Fundamentals

    Skills you'll gain: Medical Terminology, Patient-centered Care, Conflict Management, Anatomy, Pathology, Informed Consent, Cultural Responsiveness, Basic Patient Care, Patient Communication, Patient Education And Counseling, Nursing Basics, Professionalism, Professional Development, Medical Records, Toileting, Dignity in Care, Medical Privacy, Physiology, Cell Biology, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Sports Marketing Strategies & Innovation

    Skills you'll gain: Event Planning, Customer Engagement, Marketing, Storytelling, Marketing Strategy and Techniques, Corporate Strategy, Global Marketing, Brand Management, Strategic Communication, Digital Marketing, Sustainability Reporting, Contract Management, E-Commerce, Customer experience improvement, Virtual Teams, Augmented and Virtual Reality (AR/VR), Game Theory, Blockchain, Cross Platform Development, Influencing

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Marketing no mundo digital

    Skills you'll gain: Marketing, MarTech, Marketing Channel, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Consumer Behaviour, New Product Development, E-Commerce, Price Negotiation, Innovation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alberta Machine Intelligence Institute

    Generative AI Fundamentals

    Skills you'll gain: Prompt Engineering, Generative AI, Generative Model Architectures, Generative Adversarial Networks (GANs), Retrieval-Augmented Generation, Generative AI Agents, LangChain, Large Language Modeling, Vision Transformer (ViT), ChatGPT, Artificial Intelligence and Machine Learning (AI/ML), Image Analysis, Model Deployment, OpenAI API, Google Cloud Platform, Open Source Technology, Embeddings, Machine Learning, Python Programming, Probability & Statistics

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International Marketing & Cross Industry Growth

    Skills you'll gain: Business Marketing, Hospitality Management, Peer Review, Global Marketing, Marketing, Hospitality, Brand Management, B2B Sales, Customer Service, Innovation, Customer experience strategy (CX), Promotional Strategies, Strategic Marketing, Business-To-Consumer, Consumer Behaviour, Healthcare Industry Knowledge, Target Market, Marketing Management, Growth Strategies, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.4K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • GenAI for Marketing Teams: Coursera
  • Machine Learning Fundamentals: Dartmouth College
  • Data Science for Marketing: University of Colorado System
  • C++ Programming Fundamentals: Microsoft
  • Text Mining for Marketing: O.P. Jindal Global University
  • Pharmacy Technician Fundamentals: MedCerts
  • Otimizando o Marketing Digital: Fundação Instituto de Administração
  • Nursing Assistant Fundamentals: MedCerts
  • Sports Marketing Strategies & Innovation: Real Madrid Graduate School Universidad Europea
  • Marketing no mundo digital: University of Illinois Urbana-Champaign

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