Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Coursera
Skills you'll gain: Generative AI Agents, Marketing Operations, Innovation, Marketing Management, Team Management, Team Building, Project Management, Data-Driven Decision-Making, Cross-Functional Collaboration, Content Creation, Leadership Development, Communication Strategies
Intermediate · Course · 1 - 4 Weeks

Dartmouth College
Skills you'll gain: Supervised Learning, Predictive Modeling, Logistic Regression, Statistical Modeling, Model Evaluation, Machine Learning, Machine Learning Algorithms, Classification Algorithms, Regression Analysis, Probability & Statistics, Linear Algebra
Build toward a degree
Intermediate · Course · 1 - 3 Months

University of Colorado System
Skills you'll gain: Marketing Analytics, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Statistical Methods, Regression Analysis, Model Evaluation, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Machine Learning
Intermediate · Specialization · 3 - 6 Months

Microsoft
Skills you'll gain: Debugging, Program Development, Software Documentation, Pseudocode, C++ (Programming Language), Computational Thinking, Maintainability, Programming Principles, Computer Programming, Integrated Development Environments, Development Environment, Algorithms, Data Validation
Beginner · Course · 1 - 3 Months

O.P. Jindal Global University
Skills you'll gain: Text Mining, Data Ethics, Data Mining, Customer Insights, Marketing Analytics, Unstructured Data, Marketing, Trend Analysis, Brand Awareness, Target Audience, Natural Language Processing, Predictive Analytics, Machine Learning, Data Preprocessing
Beginner · Course · 1 - 3 Months

MedCerts
Skills you'll gain: Medical Terminology, Pharmacy Experience, Medication Dispensation, Pharmacist Assistance, Medical Prescription, Pharmacology, Conflict Management, Pharmacy Operations, Anatomy, Pathology, Pharmacy Information System, Cultural Responsiveness, Patient Safety, Patient Education And Counseling, Patient-centered Care, Pharmacy, Professionalism, Medication Administration, Medical Records, Physiology
Beginner · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Campaign Management, Advertising Campaigns, Consumer Behaviour, Digital Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Planning, Return On Investment, Media Planning, Performance Reporting, Customer Insights, Marketing Analytics, Customer Analysis, Customer experience improvement, Customer Engagement, Marketing Communications, Target Audience, Product Lifecycle Management
Beginner · Course · 1 - 4 Weeks

MedCerts
Skills you'll gain: Medical Terminology, Patient-centered Care, Conflict Management, Anatomy, Pathology, Informed Consent, Cultural Responsiveness, Basic Patient Care, Patient Communication, Patient Education And Counseling, Nursing Basics, Professionalism, Professional Development, Medical Records, Toileting, Dignity in Care, Medical Privacy, Physiology, Cell Biology, Communication
Beginner · Specialization · 1 - 3 Months

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Event Planning, Customer Engagement, Marketing, Storytelling, Marketing Strategy and Techniques, Corporate Strategy, Global Marketing, Brand Management, Strategic Communication, Digital Marketing, Sustainability Reporting, Contract Management, E-Commerce, Customer experience improvement, Virtual Teams, Augmented and Virtual Reality (AR/VR), Game Theory, Blockchain, Cross Platform Development, Influencing
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing, MarTech, Marketing Channel, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Consumer Behaviour, New Product Development, E-Commerce, Price Negotiation, Innovation
Beginner · Course · 1 - 4 Weeks

Alberta Machine Intelligence Institute
Skills you'll gain: Prompt Engineering, Generative AI, Generative Model Architectures, Generative Adversarial Networks (GANs), Retrieval-Augmented Generation, Generative AI Agents, LangChain, Large Language Modeling, Vision Transformer (ViT), ChatGPT, Artificial Intelligence and Machine Learning (AI/ML), Image Analysis, Model Deployment, OpenAI API, Google Cloud Platform, Open Source Technology, Embeddings, Machine Learning, Python Programming, Probability & Statistics
Intermediate · Specialization · 1 - 3 Months

Yonsei University
Skills you'll gain: Business Marketing, Hospitality Management, Peer Review, Global Marketing, Marketing, Hospitality, Brand Management, B2B Sales, Customer Service, Innovation, Customer experience strategy (CX), Promotional Strategies, Strategic Marketing, Business-To-Consumer, Consumer Behaviour, Healthcare Industry Knowledge, Target Market, Marketing Management, Growth Strategies, Digital Marketing
Beginner · Specialization · 3 - 6 Months