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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • D

    DeepLearning.AI

    Understanding and Applying Text Embeddings

    Skills you'll gain: Embeddings, Large Language Modeling, LLM Application, Anomaly Detection, Retrieval-Augmented Generation, Prompt Engineering, Generative AI, Google Cloud Platform, Text Mining, Natural Language Processing, Vector Databases, Unsupervised Learning, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    67 reviews

    Beginner · Project · Less Than 2 Hours

  • L

    LearnQuest

    Fundamentals of Big Data

    Skills you'll gain: Data Visualization, Data Persistence, Big Data, Analytics, Data Processing, Data Storage Technologies, Data Strategy, Data Storage, Data Integrity, Data Management, Data Infrastructure, Unstructured Data, Data Import/Export, Real Time Data, Data Collection

    3.9
    Rating, 3.9 out of 5 stars
    ·
    31 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze User Research Data with Microsoft Forms

    Skills you'll gain: User Research, User Feedback, Business Research, Market Research, Business Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    50 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    Information Systems Auditing and Governance

    Skills you'll gain: Audit Planning, Generally Accepted Auditing Standards, Auditing, Internal Controls, Risk Analysis, Risk Management Framework, Governance Risk Management and Compliance, Auditors Report, Internal Auditing, Continuous Monitoring, Compliance Auditing, Quality Assessment, Quality Assurance, Governance, Presentations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    37 reviews

    Intermediate · Course · 1 - 4 Weeks

  • M

    Microsoft

    Copilot for Power BI

    Skills you'll gain: Microsoft Copilot, Generative AI, Power BI, Interactive Data Visualization, AI Integrations, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    63 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    R Programming for Statistics and Data Science

    Skills you'll gain: R (Software), R Programming, Statistical Hypothesis Testing, Plot (Graphics), Ggplot2, Data Visualization, Data Manipulation, Exploratory Data Analysis, Statistical Programming, Statistical Visualization, Data Science, Tidyverse (R Package), Statistical Methods, Statistical Modeling, Data Analysis, Data-oriented programming, Regression Analysis, Data Structures, Data Wrangling, Statistical Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Fundamentals of Internal Business Communications

    Skills you'll gain: Internal Communications, Stakeholder Engagement, Communication Strategies, Stakeholder Communications, Corporate Communications, Communication, Drive Engagement, Communication Planning, Strategic Communication, Interpersonal Communications, Business Communication, Target Audience, Active Listening, Employee Engagement, Driving engagement, Leadership

    4.4
    Rating, 4.4 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Getting Started with ProfitBooks

    Skills you'll gain: Invoicing, Billing & Invoicing, Inventory Management, Inventory Management System, Tax Management, Accounting Software, Customer Relationship Management, Billing, Customer Relationship Management (CRM) Software, Sales Tax, Small Business Accounting, Accounting and Finance Software, Accounting, Security Controls, Payroll Systems

    4.5
    Rating, 4.5 out of 5 stars
    ·
    83 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • V

    Vanderbilt University

    From Data To Decision With AI

    Skills you'll gain: Statistical Methods, Data Literacy, Regression Analysis, Generative AI, Descriptive Analytics, Statistical Analysis, AI literacy, Data-Driven Decision-Making, Correlation Analysis, Technical Communication, Data Visualization, Data Analysis, Exploratory Data Analysis, Statistical Visualization, Scatter Plots, Descriptive Statistics, Statistical Hypothesis Testing, Predictive Analytics, Data Presentation, Data Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    36 reviews

    Beginner · Specialization · 1 - 3 Months

  • J

    Johns Hopkins University

    Introduction to the Tidyverse

    Skills you'll gain: Tidyverse (R Package), Data Wrangling, R (Software), Data Transformation, Data Manipulation, R Programming, Data Science, Exploratory Data Analysis, Data Analysis, Data Management, File Management, Data Visualization, Data Import/Export

    4.4
    Rating, 4.4 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of California, Irvine

    Internal Communications Framework

    Skills you'll gain: Internal Communications, Corporate Communications, Employee Engagement, Diversity Equity and Inclusion Initiatives, Strategic Communication, Crisis Management, Drive Engagement, Diversity and Inclusion, Public Relations, Business Communication, Workplace inclusivity, Executive Presence, Organizational Change, Communication Strategies, Leadership, Communication, Culture

    4.4
    Rating, 4.4 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Data Preparation and Management

    Skills you'll gain: Extract, Transform, Load, Data Cleansing, Power BI, Data Transformation, Data Management, Data Quality, Data Preprocessing, Data Wrangling, Data Processing, Data Maintenance, Data Integration, Data Integrity, Data Analysis, Data Storage

    5
    Rating, 5 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Understanding and Applying Text Embeddings: DeepLearning.AI
  • Fundamentals of Big Data: LearnQuest
  • Analyze User Research Data with Microsoft Forms: Coursera
  • Information Systems Auditing and Governance: Packt
  • Copilot for Power BI : Microsoft
  • R Programming for Statistics and Data Science: Packt
  • Fundamentals of Internal Business Communications : Coursera
  • Getting Started with ProfitBooks : Coursera
  • From Data To Decision With AI: Vanderbilt University
  • Introduction to the Tidyverse: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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