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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Démarrer avec Facebook Business Manager

    Skills you'll gain: Facebook, Meta Ads Manager, Advertising Campaigns, Advertising, Online Advertising, Social Media Management, Social Media, Campaign Management, Resource Allocation, Social Media Marketing, Resource Management, User Provisioning, Digital Marketing Tools, User Accounts, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Finding and Preparing for the Right Job

    Skills you'll gain: Professional Networking, Data Science, Artificial Intelligence and Machine Learning (AI/ML), Web Presence, Recruitment, Events and Conferences, Relationship Building, Job Analysis, Writing, Portfolio Management, Branding

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Growing the Core Business in a Competitive Marketplace

    Skills you'll gain: Customer Service, Business Strategy, Competitive Analysis, Service Design, Hospitality Services, Service Recovery, Personalized Service, Brand Loyalty, Market Dynamics, Corporate Strategy, Market Analysis, Product Strategy, Growth Strategies, Product Improvement, Market Share, Product Lifecycle Management, Product Management, Market Opportunities, Business Development, Innovation

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Building Trust: Ethics for AI-powered Chatbots

    Skills you'll gain: Data Ethics, Business Ethics, ChatGPT, AI literacy, Ethical Standards And Conduct, Responsible AI, Artificial Intelligence, Information Privacy, Self Service Technologies, General Data Protection Regulation (GDPR), Informed Consent, Personally Identifiable Information, Accountability, Generative AI Agents

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Social Media: Schedule and Respond Like a Pro

    Skills you'll gain: Content Scheduling, Customer Relationship Management (CRM) Software, Social Media Management, Web Presence, Social Media Marketing, Digital Marketing Tools, Social Media Content, Customer Communications Management, Customer Engagement, Brand Management, Digital Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Advanced AI Techniques for the Supply Chain

    Skills you'll gain: Image Analysis, Model Training, Supervised Learning, Applied Machine Learning, Model Evaluation, Machine Learning Methods, Demand Planning, Artificial Intelligence and Machine Learning (AI/ML), Predictive Modeling, Anomaly Detection, Artificial Intelligence, Convolutional Neural Networks, Model Optimization, Statistical Machine Learning, Supply Chain Management, Machine Learning, Computer Vision, Machine Learning Algorithms, Supply Chain, Natural Language Processing

    3.2
    Rating, 3.2 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    AI Branding: Insights, Creativity & Personalization

    Skills you'll gain: AI Personalization, Personalized Campaigns, Digital Brand Strategy, Generative AI, Marketing Design, AI powered creativity, Data Ethics, Responsible AI, Content Creation, Branding, Brand Strategy, Customer Insights, Data-Driven Marketing, Artificial Intelligence, Agentic Workflows, Customer Analysis, Marketing Automation, Governance, AI Integrations, Content Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    YouTube Shorts: Create Winning Content

    Skills you'll gain: Video Production, Photo/Video Production and Technology, Content Strategy, Content Creation, Storytelling, Driving engagement, Video Editing, Post-Production

    3.6
    Rating, 3.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create Customer Support Data with Microsoft Excel

    Skills you'll gain: Microsoft Excel, Data Validation, Customer Data Management, Excel Formulas, Microsoft 365, Customer Relationship Management, Customer Support, Spreadsheet Software, Customer Service, Data Security, Data Management, Data Integrity, Invoicing, User Accounts, Editing

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Comprendre l'Utilisateur Moyen de Facebook

    Skills you'll gain: Marketing Strategies, Facebook, Persona Development, Target Audience, Marketing, Target Market, Social Media Marketing, Social Media, Customer Analysis, Social Media Management, Driving engagement, E-Commerce, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Business Analysis with AI

    Skills you'll gain: Prompt Engineering, Data Ethics, Prompt Patterns, Business Analysis, Responsible AI, Process Analysis, Business Analytics, Data Analysis, Competitive Analysis, Market Research, Anthropic Claude, Generative AI, Business Communication, Gap Analysis, Stakeholder Communications, ChatGPT, Google Gemini, User Story, Forecasting, Decision Making

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Material Design 3 for Beginners: Building UI Systems

    Skills you'll gain: Figma (Design Software), UI Components, User Interface (UI) Design, Color Theory, Color Matching, Typography, Digital Design, Web Design and Development, Design, Style Guides, Web Content Accessibility Guidelines

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • Démarrer avec Facebook Business Manager: Coursera
  • Finding and Preparing for the Right Job: University of California, Irvine
  • Growing the Core Business in a Competitive Marketplace: Kennesaw State University
  • Building Trust: Ethics for AI-powered Chatbots: Coursera
  • Social Media: Schedule and Respond Like a Pro: Coursera
  • Advanced AI Techniques for the Supply Chain: LearnQuest
  • AI Branding: Insights, Creativity & Personalization: Board Infinity
  • YouTube Shorts: Create Winning Content: Coursera
  • Create Customer Support Data with Microsoft Excel: Coursera
  • Comprendre l'Utilisateur Moyen de Facebook: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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