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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Evaluating Large Language Model Outputs: A Practical Guide

    Skills you'll gain: Responsible AI, Large Language Modeling, Model Evaluation, Generative AI, Data Ethics, Google Cloud Platform, Quality Assessment, Image Quality, Human Factors, Performance Metric

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Logo Design For Versatility: How Big Brands Have Adapted

    Skills you'll gain: Logo Design, Branding, Brand Strategy, Intellectual Property, Graphic Design, Strategic Thinking, Legal Risk, Typography, Design, Creativity, Case Studies

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Scrimba

    Improve your CSS

    Skills you'll gain: Responsive Web Design, Typography, Cascading Style Sheets (CSS), UI Components, Web Design, Interactive Design, User Interface (UI) Design, HTML and CSS, Browser Compatibility, User Interface (UI), Usability, Interaction Design, Hypertext Markup Language (HTML), Web Content Accessibility Guidelines, Front-End Web Development, Animations, Web Components, Color Theory, Web Development, Web Development Tools

    4.3
    Rating, 4.3 out of 5 stars
    ·
    9 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    F

    Fred Hutchinson Cancer Center

    Determining AI Needs

    Skills you'll gain: Model Evaluation, AI Enablement, AI Product Strategy, AI Security, Artificial Intelligence, Project Design, Goal Setting, Decision Making, Usability Testing, Needs Assessment, Project Planning, Cost Estimation, Resource Planning, Resource Management, Data Security

    4.1
    Rating, 4.1 out of 5 stars
    ·
    31 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Connectez vos outils à Slack

    Skills you'll gain: Slack (Software), Collaborative Software, Productivity Software, Business Software, Systems Integration, Business Communication, Team Management, User Accounts, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    IA en el Deporte: El Enfoque de un Club

    Skills you'll gain: Artificial Intelligence, Performance Analysis, Automation, Augmented and Virtual Reality (AR/VR), Technology Strategies, Personalized Service, Innovation, Internet Of Things, Machine Learning, Digital Transformation, Deep Learning, Analytical Skills, Predictive Analytics, Big Data, Health Technology, Ethical Standards And Conduct, Data Analysis, Natural Language Processing, Data Security, User Experience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Les Statistiques d'Audience Facebook

    Skills you'll gain: Target Audience, Facebook, Online Advertising, Market Opportunities, Customer Insights, Social Media Marketing, Social Media, Marketing, Data Validation

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    P

    Packt

    AI for Business: ChatGPT for Brand Storytelling

    Skills you'll gain: Brand Strategy, Storytelling, Branding, Prompt Engineering, ChatGPT, Brand Awareness, Cross-Channel Marketing, Content Creation, AI Personalization, Consumer Behaviour, Email Marketing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Pontificia Universidad Católica del Perú

    Proyecto Final de Fundamentos de UX y requisitos de software

    Skills you'll gain: User Story, Persona (User Experience), User Research, Human Centered Design, Functional Requirement, User Requirements Documents, User Experience, Requirements Analysis, System Requirements

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    Starweaver

    Retail Sales Psychology: The Essentials of Selling More

    Skills you'll gain: Sales Strategy, B2B Sales, Sales Training, Sales Process, Marketing Psychology, Sales, Selling Techniques, Sales Enablement, Consumer Behaviour, Overcoming Objections, Storytelling, Closing (Sales), Stakeholder Communications, Negotiation, Non-Verbal Communication, Value Propositions, Customer Engagement, Communication Strategies, Empathy, Analysis

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Aprenda cómo buscar trabajo con Indeed

    Skills you'll gain: Job Analysis, Company, Product, and Service Knowledge, Recruitment, Talent Sourcing, Compensation Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    UI/UX Design with Sketch: Travel Booking App

    Skills you'll gain: Wireframing, User Interface and User Experience (UI/UX) Design, User Interface (UI) Design, Prototyping, Usability, Mockups, User Experience, UI Components, Application Design, Layout Design, User Flows

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • Evaluating Large Language Model Outputs: A Practical Guide: Coursera
  • Logo Design For Versatility: How Big Brands Have Adapted: Skillshare
  • Improve your CSS: Scrimba
  • Determining AI Needs: Fred Hutchinson Cancer Center
  • Connectez vos outils à Slack: Coursera
  • IA en el Deporte: El Enfoque de un Club: Real Madrid Graduate School Universidad Europea
  • Les Statistiques d'Audience Facebook: Coursera
  • AI for Business: ChatGPT for Brand Storytelling: Packt
  • Proyecto Final de Fundamentos de UX y requisitos de software: Pontificia Universidad Católica del Perú
  • Retail Sales Psychology: The Essentials of Selling More: Starweaver

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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