Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Michigan State University
Skills you'll gain: Product Development, Entrepreneurship, Business Planning, Operations Management, Operations, Accounting, Business, Small Business Accounting, Legal Risk, New Business Development, Business Development, Commercial Laws, Digital Advertising, Financial Statements, Marketing, Business Strategy, Cash Flows
Mixed · Course · 1 - 3 Months

Skills you'll gain: Competitive Analysis, Digital Advertising, Social Media Content, Content Creation, Market Analysis, Proposal Development, Entrepreneurship, Account Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Promotional Strategies, Entrepreneurship, Content Creation, Target Audience, Digital Content, Business Management, Digital Transformation, Business Modeling, Innovation, Fiscal Management, Intellectual Property
Beginner · Course · 1 - 3 Months

Queen Mary University of London
Skills you'll gain: Research Reports, Statistical Hypothesis Testing, Survey Creation, Research Design, Statistical Analysis, Data Collection, Quantitative Research, Research Methodologies, Data Preprocessing, Statistics, Data Analysis, Descriptive Statistics
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Competitive Analysis, Market Research, Market Analysis, Responsible AI, Generative AI, Customer Insights, Market Trend, Persona Development, Trend Analysis, Analytics, Data Analysis, Data-Driven Decision-Making, Business Ethics
Intermediate · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Peer Review, Video Game Development, Contract Negotiation, Media and Communications, Branding, Organizational Structure, Organizational Strategy, Brand Management, Business Planning, Game Design, Recruitment, Fundraising, Contract Management, Live Streaming, Higher Education, Workforce Planning, Content Creation, Relationship Building, Market Dynamics, Research
Beginner · Specialization · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Responsible AI, Automation, Artificial Intelligence, Cloud Infrastructure, Infrastructure As A Service (IaaS), AI Security
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Learning Strategies, Test Planning, Goal Setting, Productivity, Registration, Professional Development, System Requirements, Collaboration
Beginner · Course · 1 - 4 Weeks
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Growth Strategies, Product Strategy, Market Dynamics, Competitive Analysis, New Business Development, Online Advertising, Consumer Behaviour, Market Share, Regulatory Compliance
Mixed · Course · 1 - 3 Months

New York Institute of Finance
Skills you'll gain: Financial Market, Market Opportunities, Market Trend, Market Dynamics, Market Analysis, Risk Modeling, Supply Chain, FinTech, Financial Services, Finance, Investments, Stakeholder Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Stakeholder Management, Stakeholder Communications, Stakeholder Engagement, Stakeholder Analysis, Leadership, Strategic Communication, Communication, Relationship Building, Prioritization
Beginner · Course · 1 - 4 Weeks

Multiple educators
Skills you'll gain: Sustainable Business, Sustainability Reporting, Sustainable Design, Corporate Sustainability, Sustainable Technologies, Environmental Social And Corporate Governance (ESG), Sustainable Engineering, Sustainable Development, Energy and Utilities, Sustainability Standards, Business Reporting, Annual Reports, Organizational Leadership, Strategic Leadership, Business Leadership, Product Engineering, Leadership, Environment, Environmental Management Systems, Environmental Engineering
Build toward a degree
Intermediate · Specialization · 3 - 6 Months